Table of Contents
Oils and fats, fast approaching maturity in 2015, was kept dynamic by the health and wellness trend. Consumers were more cautious in choosing oils and fats, preferring products which had added healthy ingredients such as omega 3, omega 6, omega 9, reduced fat, reduced salt, added vitamins and even organic variants.
Euromonitor International’s Oils and Fats in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Butter, Cooking Fats, Margarine, Olive Oil, Spreadable Oils and Fats, Vegetable and Seed Oil.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Oils and Fats market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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