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Polishes in New Zealand

  • April 2017
  • -
  • Euromonitor International
  • -
  • 15 pages

Summary

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2016 was another difficult year for polishes. While the increasing incorporation of stainless steel (through appliances and kitchen bench tops) helped drive growth of metal polishes, a high level of saturation and a lack of dynamism in other polishes resulted in the category stagnating in current value terms in 2016. This was attributable to an increasing number of time-poor consumers, with polishing within the home environment becoming an outdated chore, as well as consumers favouring more conv...

Euromonitor International’s Polishes in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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