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Ready Meals in Austria

  • October 2016
  • -
  • Euromonitor International
  • -
  • 42 pages

Ready meals was influenced by several factors in 2016. Firstly, the trend towards greater convenience but also healthy nutrition was very much visible, with consumers eating healthier but also opting for meals that can be prepared quickly and efficiently – a development which triggered many new product launches within ready meals in 2015/2016. Secondly, ready meals was also impacted by the rise in the number of consumers opting for products that do not contain any meat, as well as the strong...

Euromonitor International’s Ready Meals in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Ready Meals in Austria
READY MEALS IN AUSTRIA
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2011-2016
Table 2 Sales of Ready Meals by Category: Value 2011-2016
Table 3 Sales of Ready Meals by Category: % Volume Growth 2011-2016
Table 4 Sales of Ready Meals by Category: % Value Growth 2011-2016
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2011-2016
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2011-2016
Table 7 NBO Company Shares of Ready Meals: % Value 2012-2016
Table 8 LBN Brand Shares of Ready Meals: % Value 2013-2016
Table 9 Distribution of Ready Meals by Format: % Value 2011-2016
Table 10 Forecast Sales of Ready Meals by Category: Volume 2016-2021
Table 11 Forecast Sales of Ready Meals by Category: Value 2016-2021
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2016-2021
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2016-2021
Maresi Austria GmbH in Packaged Food (austria)
Strategic Direction
Key Facts
Summary 1 Maresi Austria GmbH: Key Facts
Summary 2 Maresi Austria GmbH: Operational Indicators
Competitive Positioning
Summary 3 Maresi Austria GmbH: Competitive Position 2016
Spar Österreichische Warenhandels AG in Packaged Food (austria)
Strategic Direction
Key Facts
Summary 4 Spar Österreichische Warenhandels AG: Company Name: Key Facts
Summary 5 Spar Österreichische Warenhandels AG: Operational Indicators
Internet Strategy
Private Label
Summary 6 Spar Österreichische Warenhandels AG: Private Label Portfolio
Competitive Positioning
Summary 7 Spar Österreichische Warenhandels AG: Competitive Position 2015
Unilever Austria GmbH in Packaged Food (austria)
Strategic Direction
Key Facts
Summary 8 Unilever Austria GmbH: Key Facts
Summary 9 Unilever Austria GmbH: Operational Indicators
Competitive Positioning
Summary 10 Unilever Austria GmbH: Competitive Position 2016
Executive Summary
Good Overall Performance of Packaged Food
Health, Convenience and Vegetarianism
Private Label Continues To Pose A Serious Threat To Branded Products
Discounters Profits From the Growing Focus on Carrying More Branded Products
Stable Forecast Performance for Overall Packaged Food
Key Trends and Developments
Healthy Tills - Healthy Snacks
Convenience Reloaded - Clean Consumption
Stronger Offer of Branded Products Through Hard Discounters
the Vegetarian Trend - the Rise of the V-label
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 18 Sales of Packaged Food by Category: Volume 2011-2016
Table 19 Sales of Packaged Food by Category: Value 2011-2016
Table 20 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 21 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 22 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 23 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 24 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 25 Penetration of Private Label by Category: % Value 2011-2016
Table 26 Distribution of Packaged Food by Format: % Value 2011-2016
Table 27 Distribution of Packaged Food by Format and Category: % Value 2016
Table 28 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 11 Research Sources












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