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Ready Meals in Malaysia

  • October 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

Consumers are increasingly cooking at home and prefer fresh ingredients in order to follow a healthy diet, whilst ready meals are believed to be less appetising than freshly cooked meals. Thus ready meals do not enjoy great demand from consumers, even though they provide convenience and can be prepared in a few minutes. The limited choice in ready meals also leads to low demand. In addition, a lack of price promotions and innovation, with few brand awareness campaigns, means consumers are less...

Euromonitor International’s Ready Meals in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Ready Meals in Malaysia
READY MEALS IN MALAYSIA
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2011-2016
Table 2 Sales of Ready Meals by Category: Value 2011-2016
Table 3 Sales of Ready Meals by Category: % Volume Growth 2011-2016
Table 4 Sales of Ready Meals by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Ready Meals: % Value 2012-2016
Table 6 LBN Brand Shares of Ready Meals: % Value 2013-2016
Table 7 Distribution of Ready Meals by Format: % Value 2011-2016
Table 8 Forecast Sales of Ready Meals by Category: Volume 2016-2021
Table 9 Forecast Sales of Ready Meals by Category: Value 2016-2021
Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2016-2021
Nestle (m) Bhd in Packaged Food (malaysia)
Strategic Direction
Key Facts
Summary 1 Nestle (M) Bhd: Key Facts
Summary 2 Nestle (M) Bhd: Operational Indicators
Competitive Positioning
Summary 3 Nestle (M) Bhd: Competitive Position 2016
Tesco Stores (malaysia) Sdn Bhd in Packaged Food (malaysia)
Strategic Direction
Key Facts
Summary 4 Tesco Stores (M) Sdn Bhd: Key Facts
Summary 5 Tesco Stores (M) Sdn Bhd: Operational Indicators
Internet Strategy
Private Label
Summary 6 Tesco Stores (M) Sdn Bhd: Private Label Portfolio
Competitive Positioning
Summary 7 Tesco Stores (M) Sdn Bhd: Competitive Position 2016
Executive Summary
Health Consciousness Causes Switch in Preferences for Packaged Food
Active Price Promotion Helps Sustain Growth for Packaged Food
Existing Players Retain Growth With New Product Launches in 2016
Non-store Retailing Enjoys the Fastest Growth in Packaged Food in 2016
Packaged Food Is Anticipated To Perform Well Over the Forecast Period
Key Trends and Developments
Malaysian Government Policy Reforms Weaken Purchasing Power for Packaged Food
Consumers Pursue Healthier Lifestyles by Consuming Less Packaged Food
New Product Introduction Helps To Maintain Packaged Food Growth
Retailer-organised Price Promotions Constantly Boost Sales of Packaged Food
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 8 Research Sources












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