Table of Contents
The leading RTDs/high-strength premixes company, Industrias Licoreras Nacional SA, is constantly innovating flavours and products in order to bring dynamism to the category and to its umbrella brands that are also present in spirits. For example, in 2015 it launched Venado Cubata Cimarrona, which is a popular beverage made with white rum, sparkling water, lemon and salt. Venado is also the umbrella brand for a leading white rum brand in Guatemala.
Euromonitor International’s RTDs/High-Strength Premixes in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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