Table of Contents
RTDs/high-strength premixes registered flat total volume growth and sales of 343,000 litres in 2015. It is usually more favoured by new or young drinkers, and over the review period faced strong competition from other alcoholic drinks such as cider/perry, flavoured lager and cocktail drinks. It is difficult for RTDs/high-strength premixes to find a position to present in clubs or bars, since many consumers favour other products when drinking in such outlets. The lack of dynamism within RTDs/high...
Euromonitor International’s RTDs/High-Strength Premixes in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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