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Snack Bars in China

  • January 2015
  • -
  • Euromonitor International
  • -
  • 76 pages

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Snack bars continued to have only low sales in China, mainly due to limited product awareness. Sales are thus hindered by a small consumer base, with sales being strongest among young urban women, and by a small number of brands. There was also little marketing support for snack bars towards the end of the review period, with only a few companies having a strong presence and investing little in advertising or educating consumers about snack bars.

Euromonitor International's Snack Bars in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Breakfast Bars, Energy and Nutrition Bars, Fruit Bars, Granola/Muesli Bars, Other Snack Bars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Snack Bars market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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