Table of Contents
Although snack bars declined in both volume and value terms during 2014, the category benefited to some extent from the current trend towards the consumption of healthier and more natural types of food. The decline recorded in snack bars during 2014 emerged mainly because the majority of Italian consumers still need to reduce expenditure on non-essential items in order to be able to afford everything they need to purchase as household budgets continue to shrink. The harsh reality of the...
Euromonitor International's Snack Bars in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Breakfast Bars, Energy and Nutrition Bars, Fruit Bars, Granola/Muesli Bars, Other Snack Bars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Snack Bars market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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