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Snack Bars in Taiwan

  • February 2015
  • -
  • Euromonitor International
  • -
  • 45 pages

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Snack bars in Taiwan remained underdeveloped in 2014. Energy and nutrition bars was the only category to register significant retail volume and current value sales, but despite rising health awareness and the trend towards busier lifestyles, demand for these products remained quite low overall. At the same time, the emergence of other categories continued to be hampered by the local food culture and the traditional preferences of Taiwanese consumers. For example, consumers who frequently eat...

Euromonitor International's Snack Bars in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Breakfast Bars, Energy and Nutrition Bars, Fruit Bars, Granola/Muesli Bars, Other Snack Bars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Snack Bars market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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