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Soup in Italy

  • October 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

Summary

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Italian consumers are increasingly focused on health and nutrition, with this benefiting soup products with a natural and fresh image. There is however also growing demand for convenience, with more consumers opting for packaged soup as a lunch. These trends are primarily benefiting chilled soup, which has a fresh image, while instant soup is seeing a strong performance thanks to offering convenience. Instant soup is also seeing sales boosted by widening availability for Asian soup variants...

Euromonitor International’s Soup in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soup market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2016

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