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Soup in Malaysia

  • October 2016
  • 33 pages
  • Euromonitor International
Report ID: 174401

Summary

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Soup recorded lower retail volume growth in 2016 than in the previous year as average unit prices increased and soup continued to be regarded as unhealthy by consumers as they believe it has high levels of preservatives and food additives. Moreover, a lack of brand awareness campaigns such as advertising, events and free samples discouraged consumers from choosing soup.

Euromonitor International’s Soup in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soup market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2016

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