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Spreads in Guatemala

  • November 2016
  • 23 pages
  • Euromonitor International
Report ID: 174436

Summary

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Spreads is a mature category characterised by jams and preserves, which accounted for 87% of the category’s retail value sales in 2016. However, some dynamism was witnessed in chocolate spreads with more brands entering the category. The domestic B&B Choconela brand, which is sold at a much more affordable price than its imported competitors, is expected to have the most significant impact.

Euromonitor International’s Spreads in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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