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Spreads in Mexico

  • November 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

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In 2016 growth in sales of soup was boosted by continual price promotions and the offer of extra volume. Leading players such as Unilever de México S de RL de CV (Knorr) and Conservas La Costeña SA de CV (Campbell’s) offered price discounts on their brands and two units for the price of one. The latter also offered 33% extra volume in some of its shelf stable soups for brand Campbell’s and the Unilever offered versions of Knorr brand dehydrated soup with 20% extra pasta.

Euromonitor International’s Spreads in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2016

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