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Surface Care in New Zealand

  • March 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

“Green” brands performed particularly well in surface care over the review period, including 2015. A new player BJ Ball Group entered the category in 2015 with the eco-friendly Green Kleen brand. This domestic competitor can be placed besides other strong “green” players like Ecostore and Earthwise, which have both performed well. Once considered niche players, both Ecostore and Earthwise have established a presence alongside mainstream brands in supermarkets. In particular, Earthwise has...

Euromonitor International's Surface Care in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in New Zealand
SURFACE CARE IN NEW ZEALAND
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Beauty Engineered for Ever Ltd in Home Care (new Zealand)
Strategic Direction
Key Facts
Summary 1 Beauty Engineered For Ever Ltd: Key Facts
Competitive Positioning
Summary 2 Beauty Engineered For Ever Ltd: Competitive Position 2015
Earthwise Group in Home Care (new Zealand)
Strategic Direction
Key Facts
Summary 3 Earthwise Group: Key Facts
Competitive Positioning
Summary 4 Earthwise Group: Competitive Position 2015
Ecostore Ltd in Home Care (new Zealand)
Strategic Direction
Key Facts
Summary 5 Ecostore Ltd: Key Facts
Competitive Positioning
Summary 6 Ecostore Ltd: Competitive Position 2015
Quantum Pacific Ltd in Home Care (new Zealand)
Strategic Direction
Key Facts
Summary 7 Quantum Pacific Ltd: Key Facts
Competitive Positioning
Summary 8 Quantum Pacific Ltd: Competitive Position 2015
Executive Summary
Sophisticated Products Add Value
Fragrance Offer Develops in Home Care
Henkel Enters Laundry Care
the Distribution of Home Care Evolves
New Housing Boom Is A Key Growth Driver
Key Trends and Developments
Convenience and Environmental Trends in Packaging
Sweet Smell of Success
Channel Choice for Consumers
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 9 Research Sources












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