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Surface Care in South Africa

  • January 2017
  • -
  • Euromonitor International
  • -
  • 25 pages

Surface care continues to be supported by consumers who are seeking convenience and value. Despite the preference for brands with proven efficacy, consumers are willing to trade down to cheaper alternatives due to the pressure on household income, with demand for value remaining strong. However, consumers who are loyal to certain trusted brands are willing to pay a slight premium to purchase their product of choice.

Euromonitor International’s Surface Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in South Africa
SURFACE CARE IN SOUTH AFRICA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Pick 'n' Pay Retailers (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 1 Pick 'n' Pay Retailers (Pty) Ltd: Key Facts
Competitive Positioning
Summary 2 Pick 'n' Pay Retailers (Pty) Ltd: Competitive Position 2016
Reckitt Benckiser South Africa (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 3 Reckitt Benckiser South Africa (Pty) Ltd: Key Facts
Competitive Positioning
Summary 4 Reckitt Benckiser South Africa (Pty) Ltd: Competitive Position 2016
Tiger Consumer Brands Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 5 Tiger Consumer Brands Ltd: Key Facts
Competitive Positioning
Summary 6 Tiger Consumer Brands Ltd: Competitive Position 2016
Unilever South Africa (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 7 Unilever South Africa (Pty) Ltd: Key Facts
Competitive Positioning
Summary 8 Unilever South Africa (Pty) Ltd: Competitive Position 2016
Executive Summary
South African Economy Continues To Struggle
Consumers Demand Value
International Brands Dominate
Supermarkets, the Channel of Choice
Positive Forecast Performance
Key Trends and Developments
Constrained Economy
Consumers Demand Value Offerings
Competition Intensifies
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 9 Research Sources












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