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Surface Care in South Africa

  • January 2017
  • 25 pages
  • Euromonitor International
Report ID: 174460

Summary

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Surface care continues to be supported by consumers who are seeking convenience and value. Despite the preference for brands with proven efficacy, consumers are willing to trade down to cheaper alternatives due to the pressure on household income, with demand for value remaining strong. However, consumers who are loyal to certain trusted brands are willing to pay a slight premium to purchase their product of choice.

Euromonitor International’s Surface Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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