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Sweet and Savoury Snacks in Germany

  • November 2015
  • -
  • Euromonitor International
  • -
  • 30 pages

Sweet and savoury snacks continued to be one of the best performing categories within packaged food in Germany in 2015, with 6% current value growth to reach €2.6 billion and 4% volume growth to reach 257,000 tonnes. Many different reasons were responsible for this success: manufacturers supported growing categories with many new products and promotional activities; retailers liked and supported sweet and savoury snacks due to the good profit margins they offered on average; and consumers...

Euromonitor International’s Sweet and Savoury Snacks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Crisps, Extruded Snacks, Fruit Snacks, Nuts, Other Sweet and Savoury Snacks, Popcorn, Pretzels, Tortilla Chips.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet and Savoury Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Sweet and Savoury Snacks in Germany
SWEET AND SAVOURY SNACKS IN GERMANY
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sweet and Savoury Snacks by Category: Volume 2010-2015
Table 2 Sales of Sweet and Savoury Snacks by Category: Value 2010-2015
Table 3 Sales of Sweet and Savoury Snacks by Category: % Volume Growth 2010-2015
Table 4 Sales of Sweet and Savoury Snacks by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Sweet and Savoury Snacks: % Value 2011-2015
Table 6 LBN Brand Shares of Sweet and Savoury Snacks: % Value 2012-2015
Table 7 Distribution of Sweet and Savoury Snacks by Format: % Value 2010-2015
Table 8 Forecast Sales of Sweet and Savoury Snacks by Category: Volume 2015-2020
Table 9 Forecast Sales of Sweet and Savoury Snacks by Category: Value 2015-2020
Table 10 Forecast Sales of Sweet and Savoury Snacks by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Sweet and Savoury Snacks by Category: % Value Growth 2015-2020
Unilever Deutschland GmbH in Packaged Food (germany)
Strategic Direction
Key Facts
Summary 1 Unilever Deutschland GmbH: Key Facts
Competitive Positioning
Summary 2 Unilever Deutschland GmbH: Competitive Position 2015
Executive Summary
Further Growth of Packaged Food in Germany in 2015
High Consumer Confidence Main Driver of Successful Development
Branded Products Able To Gain Ground at Expense of Private Label
Slower Growth of Dominating Discounters Towards End of Review Period
Strong Performance of Packaged Food Expected Over Forecast Period
Key Trends and Developments
High Level of Consumer Confidence in Germany Results in Consumers Trading Up
Snacking Trend Impacts Packaged Food in Germany
Retailers Looking To Increase Revenue and To Improve Margins
Freshness Trend Increasingly Important for Packaged Food in Germany
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Penetration of Private Label by Category: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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