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Toys and Games in Malaysia

  • June 2016
  • -
  • Euromonitor International
  • -
  • 35 pages

Mobile games and computer games in digital format grew fastest in video games in 2015, while construction and action figures and accessories led growth in traditional toys and games. The anticipation for and success of Star Wars: The Force Awakens contributed to the sales growth of toys and games, which saw sluggish sales in the second and third quarters of 2015 due to the implementation of a goods and services tax and a weak currency exchange.

Euromonitor International’s Toys and Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Toys and Games in Malaysia
TOYS AND GAMES IN MALAYSIA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Toys and Games Records 9% Current Value Growth in 2015
Samsung Gear Vr Is Launched in October 2015
Hasbro Toys (m) Sdn Bhd and Sony Corp Lead Sales of Toys and Games
Bricks-and-mortar Stores Remain Highly Relevant
Toys and Games Is Expected To Grow by A Retail Value Cagr of 11% in Constant 2015 Terms Over the Forecast Period
Key Trends and Developments
the Implementation of A Goods and Services Tax (gst) and Weak Currency Exchange Constrain Growth in 2015
Aggressive Promotions and Frequent Roadshows Drive Sales of Toys and Games
Market Data
Table 1 Sales of Toys and Games by Category: Value 2010-2015
Table 2 Sales of Toys and Games by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Toys and Games: % Value 2011-2015
Table 4 LBN Brand Shares of Toys and Games: % Value 2012-2015
Table 5 Distribution of Toys and Games by Format: % Value 2010-2015
Table 6 Forecast Sales of Toys and Games by Category: Value 2015-2020
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Lego Trading (m) Sdn Bhd in Toys and Games (malaysia)
Strategic Direction
Key Facts
Summary 2 LEGO Trading (M) Sdn Bhd: Key Facts
Competitive Positioning
Summary 3 LEGO Trading (M) Sdn Bhd: Competitive Position 2015
Toys 'r' US (m) Sdn Bhd in Toys and Games (malaysia)
Strategic Direction
Key Facts
Summary 4 Toys "R" Us (Malaysia) Sdn Bhd: Key Facts
Summary 5 Toys "R" Us (Malaysia) Sdn Bhd: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 6 Toys "R" Us (Malaysia) Sdn Bhd: Private Label Portfolio
Competitive Positioning
Summary 7 Toys "R" Us (Malaysia) Sdn Bhd: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Licensing
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2010-2015
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
Table 11 Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
Table 12 Sales of Traditional Toys and Games by Price: % Value 2010-2015
Table 13 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
Table 14 NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
Table 15 LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
Table 16 Distribution of Traditional Toys and Games by Format: % Value 2010-2015
Table 17 Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 18 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 19 Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 20 Sales of Video Games by Category: Value 2010-2015
Table 21 Sales of Video Games by Category: % Value Growth 2010-2015
Table 22 Video Gaming Population: Number of People 2010-2015
Table 23 Video Gaming Population: % Number of People 2010-2015
Table 24 NBO Company Shares of Video Games: % Value 2011-2015
Table 25 LBN Brand Shares of Video Games: % Value 2012-2015
Table 26 NBO Company Shares of Video Games Hardware: % Value 2011-2015
Table 27 LBN Brand Shares of Video Games Hardware: % Value 2012-2015
Table 28 NBO Company Shares of Video Games Software: % Value 2011-2015
Table 29 LBN Brand Shares of Video Games Software: % Value 2012-2015
Table 30 Distribution of Video Games by Format: % Value 2010-2015
Table 31 Distribution of Video Games Hardware by Format: % Value 2010-2015
Table 32 Distribution of Video Games Software by Format: % Value 2010-2015
Table 33 Forecast Sales of Video Games by Category: Value 2015-2020
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2015-2020












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