Table of Contents
Traditional toys and games saw its strongest annual current value growth of the review period in 2015. This was thanks to Mexico seeing an improved economic performance in the year, which encouraged stronger spending in this area. Sales growth was linked to the increased price of raw materials and imported goods due to the Mexican peso weakening against the US dollar, although many players kept price increases to a minimum in order to capitalise on strong demand. A slightly weaker performance wa...
Euromonitor International’s Toys and Games in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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