Wine Market Analysis in Nigeria

  • January 2011
  • -
  • Euromonitor International

Events such as the Nigeria Wine and Spirits Festival, organised in June 2010 by Spronks Boisson Palais, was a platform for buyers and suppliers to meet and discover new brands from around the world. Although it was a relatively small-scale show, it shone a light on the emerging wine market in the country and is expected to increase further interest in the...

Euromonitor International's report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they legislative, distribution or pricing issues. Projections to 2015 illustrate how the industry is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Wine industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Wine in Nigeria

January 2011
List of Contents and Tables
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Data table 1 Sales of Wine by Segment : Total Volume from 2005 to 2010
Data table 2 Sales of Wine by Segment : Total Value from 2005 to 2010
Data table 3 Sales of Wine by Segment : % Total Volume Growth from 2005 to 2010
Data table 4 Sales of Wine by Segment : % Total Value Growth from 2005 to 2010
Data table 5 Sales of Wine by On-trade vs Off-trade Split: Volume from 2005 to 2010
Data table 6 Sales of Wine by On-trade vs Off-trade Split: Value from 2005 to 2010
Data table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth from 2005 to 2010
Data table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth from 2005 to 2010
Data table 9 Projection Sales of Wine by Segment : Total Volume from 2010 to 2015
Data table 10 Projection Sales of Wine by Segment : Total Value from 2010 to 2015
Data table 11 Projection Sales of Wine by Segment : % Total Volume Growth from 2010 to 2015
Data table 12 Projection Sales of Wine by Segment : % Total Value Growth from 2010 to 2015
Executive Summary
Alcoholic Drinks Continue To Experience Strong Growth
Dark Beer Is Making Inroads Into the Beer Industry
Market Leaders Continue Their Dominance
On-trade Channels Continue To Dominate Sales
Strong Growth Is Expected To Continue
Market Background
Legislation
Taxation and Duty Levies
Data table 13 Taxation and Duty Levies on Alcoholic Drinks 2010
Data table 14 Typical Wholesaler and Retailer Off-trade Mark-Ups by Selected Segments 2010
Data table 15 Selling Margin of a Typical Beer Brand 2010 - Gulder
Data table 16 Selling Margin of a Typical Wine Brand 2010 - Baron de Valls
Data table 17 Selling Margin of a Typical Spirits Brand 2010 - Jack Daniel's
Operating Environment
Contraband/parallel Trade
Key New Product Launches
Summary 1 Key New Product Developments from 2009 to 2010
Market Indicators
Data table 18 Retail Consumer Expenditure on Alcoholic Drinks from 2005 to 2010
Market Data
Data table 19 Sales of Alcoholic Drinks by Segment : Total Volume from 2005 to 2010
Data table 20 Sales of Alcoholic Drinks by Segment : Total Value from 2005 to 2010
Data table 21 Sales of Alcoholic Drinks by Segment : % Total Volume Growth from 2005 to 2010
Data table 22 Sales of Alcoholic Drinks by Segment : % Total Value Growth from 2005 to 2010
Data table 23 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: Volume 2010
Data table 24 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: Value 2010
Data table 25 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: % Volume 2010
Data table 26 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: % Value 2010
Data table 27 Market Shares of Alcoholic Drinks by Global Brand Owner from 2006 to 2010
Data table 28 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2010
Data table 29 Off-trade Sales of Alcoholic Drinks by Segment and Distribution Format: % Volume Analysis 2010
Data table 30 Projection Sales of Alcoholic Drinks by Segment : Total Volume from 2010 to 2015
Data table 31 Projection Sales of Alcoholic Drinks by Segment : Total Value from 2010 to 2015
Data table 32 Projection Sales of Alcoholic Drinks by Segment : % Total Volume Growth from 2010 to 2015
Data table 33 Projection Sales of Alcoholic Drinks by Segment : % Total Value Growth from 2010 to 2015
Definitions
Summary 2 Research Sources

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