Wine Market Analysis in Nigeria

Wine in Nigeria
Euromonitor International
January 2011
List of Contents and Tables
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2005-2010
Table 2 Sales of Wine by Category: Total Value 2005-2010
Table 3 Sales of Wine by Category: % Total Volume Growth 2005-2010
Table 4 Sales of Wine by Category: % Total Value Growth 2005-2010
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2005-2010
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2005-2010
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 9 Forecast Sales of Wine by Category: Total Volume 2010-2015
Table 10 Forecast Sales of Wine by Category: Total Value 2010-2015
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2010-2015
Executive Summary
Alcoholic Drinks Continue To Experience Strong Growth
Dark Beer Is Making Inroads Into the Beer Market
Market Leaders Continue Their Dominance
On-trade Channels Continue To Dominate Sales
Strong Growth Is Expected To Continue
Market Background
Legislation
Taxation and Duty Levies
Table 13 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 14 Typical Wholesaler and Retailer Off-trade Mark-Ups by Selected Sectors 2010
Table 15 Selling Margin of a Typical Beer Brand 2010 - Gulder
Table 16 Selling Margin of a Typical Wine Brand 2010 - Baron de Valls
Table 17 Selling Margin of a Typical Spirits Brand 2010 - Jack Daniel's
Operating Environment
Contraband/parallel Trade
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Market Indicators
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 23 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 24 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 25 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 26 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 27 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 28 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2010
Table 29 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Summary 2 Research Sources

Wine in Nigeria