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The U.S. Market for Green Building Materials

  • May 2015
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  • BCC Research
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  • 246 pages

This BCC Research report is on the the U.S. market for green building materials. Includes forecasts through 2019.

Use this report to:
- Receive information about types of green building technologies.
- Analyze the potential U.S. markets for these technologies.
- Gain insight into patents and patent applications in different green building technologies and uses.
- Learn about profiles of major players in the field.

Highlights
- The U.S. market for green building materials reached nearly $40.0 billion and $43.8 billion in 2013 and 2014, respectively. This market is expected to grow at a compound annual growth rate (CAGR) of 9.5% to nearly $69.0 billion over the period 2014-2019.
- Structural materials as a segment will grow from nearly $28.7 billion in 2014 to $43.8 billion by 2019 at 8.8% CAGR for the period 2014-2019.
- Interior materials as a segment will grow from nearly$9.5 billion in 2014 to $14.7 billion by 2019, increasing at a CAGR of 9.2% from 2014 through 2019.

Introduction & Scope

INTRODUCTION

BACKGROUND
The man-made environment has significantly impacted the natural environment, human health and the economy. This profound impact has become increasingly
noticeable in recent decades. According to the Environmental Protection Agency (EPA), buildings in the U.S. account for:
- 36% of the nation’s total energy use.
- 12% of its potable water consumption.
- 65% of total electricity consumption.
- 30% of the carbon dioxide (greenhouse gas) emissions.
- 30% of waste output (136 million tons, annually).

In addition, a growing body of research has established the connection between indoor air quality (IAQ) and the health of building occupants. While most of the problems
associated with poor IAQ are the result of inadequate ventilation, some are also caused by various types of airborne contaminants or toxins. The presence of some of these contaminants, such as formaldehyde, trace back to the use of certain building materials. Overexposure to formaldehyde may result in nose irritation, sneezing, dry throat, eye irritation, headache and nausea. Formaldehyde is used extensively in the manufacture of certain building products (e.g., as bonding/laminating agents, adhesives, paper and textile products, and foam insulation) from which formaldehyde gas may be released in the course of normal use.

“Green” or “sustainable” building involves the use of building practices and materials that use resources as efficiently as possible, while constructing healthier, more
energy-efficient and environmentally friendly buildings. One key objective of some green building projects focuses on creating esthetic harmony between a building and
its environment.

The market for green building materials has seen rapid growth in recent years. As of Oct. 17, 2014, more than 3.3 billion sq. ft. of building space had been certified by the
U.S. Green Building Council’s (USGBC) Leadership in Energy and Environmental Design (LEED) Program. An article in the June 2006 issue of the Harvard Business Review
accurately predicted that green construction would become a mainstream technology in the next five to 10 years following its publication. Market growth notably helped
drive down the cost of green building products, and building owners had and continue to become increasingly aware of the economic, health and environmental advantages
of green building. The article’s author, Charles Lockwood, went so far as to note that the ultimate impact of green building becoming mainstream will have as profound of
an effect on commercial real estate as the invention of central air conditioning in the 1950s and 1960s or elevators in the 19th century. According to the USGBC, as of April
2014, more than 4.3 million people live and work in LEED-certified buildings. By 2015, McGraw-Hill projects that an estimated 40% to 48% of new nonresidential construction
by value will be green, at a total opportunity value of $120 to $145 billion.

According to the USGBC, more than 500 U.S. companies, including a number of Fortune 500 companies, are involved in the production of green building materials and the
design and construction of green buildings. This number is likely to grow rapidly as more building owners and investors become aware of the potential of green building.

The green building industry was not immune to the recession that began in 2008. The market for all types of green building materials was down by nearly 40% in 2008
compared with 2009, reflecting the significant decline in construction activity. However, the housing and commercial construction markets began gradually recovering in 2010
and as of 2014, seem to have made a significant recovery. The market for the green building industry should continue to experience above-average growth rates over the
forecast period through 2019 due to increased demand for sustainable building products and the national push toward and adoption of green building practices. These trends provide an opportunity for both existing players and new entrants into the green building materials market. This BCC Research report analyzes these new developments and their potential impact on industry participants.

GOALS AND OBJECTIVES
The overall goal of this report is to identify and prioritize the business opportunities for providers of green building materials that will arise over the five-year forecast period
(2014 to 2019) as green building technologies increase their market penetration. In support of this goal, specific objectives of the report include:
- Identification of green building technologies with the greatest commercial potential over the five-year forecast period (2014 to 2019).
- Estimation of the potential U.S. markets for these technologies.
- Analysis of the technical, commercial and other prerequisites of success in these markets.

INTENDED AUDIENCE
The report is intended especially for manufacturers and distributors of green building materials and other technologies. Although the report is structured around specific
technologies, it is largely nontechnical in nature. That is, it is concerned less with theory and jargon than with what works, how much of the latter the market is likely to
purchase and at what price. As such, this report’s primary audience targets executive management, marketing and financial analysts. It is not written specifically for scientists and technologists, although certain findings concern the market respective to their work. Specifically, the availability of government and corporate research funding for different technologies and applications should interest them as well.

Others who should find the report informative include, but are not limited to government agencies; green building industry-specific organizations; market research
groups; academic institutions; and environmental and public policy interest groups with an interest in sustainable development, the environment, energy and worker
health.

Table Of Contents

The U.S. Market for Green Building Materials
TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 2
BACKGROUND 2
GOALS AND OBJECTIVES 3
INTENDED AUDIENCE 3
INFORMATION SOURCES 4
SCOPE OF REPORT 5
METHODOLOGY 5
ANALYST'S CREDENTIALS 6
RELATED BCC RESEARCH REPORTS 6
BCC RESEARCH WEBSITE 7
DISCLAIMER 7
CHAPTER 2 EXECUTIVE SUMMARY 9
SUMMARY TABLE U.S. MARKET FOR GREEN BUILDING MATERIALS, THROUGH 2019
($ MILLIONS) 9
SUMMARY FIGURE U.S. MARKET FOR GREEN BUILDING MATERIALS, 2013-2019 ($
MILLIONS) 9
CHAPTER 3 GREEN BUILDING MATERIALS OVERVIEW 12
DEFINITIONS 12
GREEN BUILDING MATERIALS 12
Building Materials 12
Green 12
HISTORY OF GREEN BUILDING MATERIALS 13
IMPORTANCE OF GREEN BUILDING MATERIALS 17
ENVIRONMENTAL BENEFITS OF GREEN BUILDING MATERIALS 17
Reduced Waste Streams 17
TABLE 1 U.S. BUILDING DEBRIS COMPOSITION (% OF TOTAL DEBRIS VOLUME) 17
Conservation of Natural Resources 18
Improved Air Quality 18
ECONOMIC BENEFITS OF GREEN BUILDING MATERIALS 19
Reduced Operating Costs 20
Energy Cost-Savings 20
Recent Studies Questioning Energy Efficiency in LEED-Certified
Buildings 20
Improvement in Occupant Health, Comfort and Productivity 21
Optimization of Life-Cycle Economic Performance 22
TYPES OF GREEN BUILDING MATERIALS 22
STRUCTURAL MATERIALS 22
Framing Systems 23
Softwood Lumber 23
Description and Green Properties 23
Technologies 24
Construction Grade Lumber 25
Appearance Grade Lumber 26
End Users and Applications 26
TABLE 2 NATIONAL SOFTWOOD CONSTRUCTION LUMBER GRADES 28
Manufacturers 28
TABLE 3 SOFTWOOD LUMBER MANUFACTURERS 28
Engineered Lumber 29
Description and Green Properties 29
Technologies 30
Glued Laminated Timber 30
Structural Composite Lumber 30
Wood-Plastic Composite Lumber 31
I-Joists 31
End Users and Applications 31
Manufacturers 31
TABLE 4 ENGINEERED LUMBER MANUFACTURERS 32
Wall Systems 32
TABLE 5 GREEN WALL SYSTEMS 32
Insulating Concrete Formwork 33
Description and Green Properties 33
TABLE 6 INSULATING CONCRETE FORMWORK GREEN PROPERTIES 34
Elimination of Wood Waste 34
Avoidance of Toxic Chemicals 34
Energy Efficiency 34
Fire Resistance 35
Sound Reduction 35
Technologies 35
TABLE 17 STRUCTURAL SHEATHING GREEN PROPERTIES 35
End Users and Applications 36
Residential Construction 36
Commercial Construction 36
TABLE 8 INSULATING CONCRETE FORMWORK USERS AND APPLICATIONS 37
Manufacturers 37
TABLE 9 ICF MANUFACTURERS 37
Straw Construction Systems 38
Description and Green Properties 38
TABLE 10 STRAW CONSTRUCTION SYSTEM GREEN PROPERTIES 38
Uses Agricultural Wastes 39
Insulating Properties 39
Reduced Toxic Chemical Requirement 39
Fire Resistance 40
Technologies 40
Straw Bale Systems 40
Compressed Straw Panels 40
End Users and Applications 41
Manufacturers 41
TABLE 11 STRAW BALE CONSTRUCTION SYSTEM MANUFACTURERS 41
Permanent Wood Foundation Systems 42
Description and Green Properties 42
Thermal Efficiency 42
Use of Chemical Wood Preservatives 42
Technologies 43
End Users and Applications 44
Manufacturers 44
TABLE 12 PERMANENT WOOD FOUNDATION MATERIALS MANUFACTURERS 44
Wood/Plant Fiber-Cement Composite Blocks 44
Description and Green Properties 45
TABLE 13 WOOD/PLANT FIBER-CEMENT COMPOSITE BLOCK GREEN PROPERTIES 45
Avoidance of Wood Waste 46
Avoidance of Toxic Chemicals 46
Enhanced Ventilation 46
Energy Efficiency 46
Fire Resistance 46
Acoustical Properties 46
Technologies 47
End Users and Applications 47
Manufacturers 47
TABLE 14 WOOD/PLANT FIBER-CEMENT BUILDING MATERIALS MANUFACTURERS 47
Structural Insulating Panels 48
Description and Green Properties 48
TABLE 15 STRUCTURAL INSULATING PANEL GREEN PROPERTIES 48
Waste Avoidance 48
Energy Efficiency 49
Interior Air Quality 49
Fire Resistance 50
Acoustical Properties 50
Technologies 50
End Users and Applications 51
FIGURE 1 ESTIMATED SIP RESIDENTIAL APPLICATIONS BY TYPE, 2013 (%) 51
Manufacturers 52
TABLE 16 SIP MANUFACTURERS 52
Structural Sheathing 53
Description and Green Properties 53
TABLE 17 STRUCTURAL SHEATHING GREEN PROPERTIES 54
Efficient Use of Wood Resources 54
Thermal Insulation 54
Interior Air Quality 54
Formaldehyde Off-gassing 55
Moisture, Mildew and Mold 55
Fire Resistance 55
Noise Insulation 56
Technologies 56
Oriented Strand Board 56
Fiberboard 56
Fiber Cement Sheathing 57
Recycled Wastepaper Sheathing 57
End Users and Applications 57
Manufacturers 57
TABLE 18 GREEN STRUCTURAL SHEATHING MANUFACTURERS 58
EXTERIOR INSULATING, COVERING AND CLADDING MATERIALS 58
Insulation 58
Introduction: What is Green Insulation? 58
TABLE 19 GREEN INSULATION MATERIALS 60
Recycled Cellulose Insulation 61
Description and Green Properties 61
TABLE 20 CELLULOSE INSULATION GREEN PROPERTIES 61
Use of Recycled Resources 61
Thermal Insulation 61
Interior Air Quality Issues 62
Fire Resistance 62
Acoustical Properties 62
Technologies 63
Fabrication Methods 63
Installation Methods 63
End Users and Applications 63
Manufacturers 63
TABLE 21 RECYCLED CELLULOSE INSULATION MANUFACTURERS 64
Cementitious Foam Insulation 64
Description and Green Properties 64
TABLE 22 CEMENTITIOUS FOAM INSULATION GREEN PROPERTIES 65
Renewable Resources 65
Thermal Insulation 65
Interior Air Quality Issues 65
Fire Resistance 65
Acoustical Properties 66
Technologies 66
End Users and Applications 66
Manufacturers 66
Mineral Wool 66
Description and Green Properties 66
TABLE 23 MINERAL WOOL INSULATION GREEN PROPERTIES 67
Uses Recycled Wastes 67
Thermal Insulation 67
Interior Air Quality 67
Fire Resistance 67
Acoustical Insulation 67
Technology 68
End Users and Applications 68
Manufacturers 68
TABLE 24 MINERAL WOOL INSULATION MANUFACTURERS 68
Cotton Insulation 69
Description and Green Properties 69
TABLE 25 COTTON INSULATION GREEN PROPERTIES 69
Uses Recycled Wastes 69
Thermal Insulation 69
Interior Air Quality 70
Fire Resistance 70
Acoustical Insulation 70
Technology 70
End Users and Applications 70
Manufacturers 70
TABLE 26 COTTON INSULATION MANUFACTURERS 71
Roofing 71
Introduction to Green Roofing Materials 71
TABLE 27 GREEN ROOFING MATERIALS 71
Sprayed Polyurethane Foam 72
Description and Green Properties 73
TABLE 28 SPF GREEN PROPERTIES 73
Reduced Waste 74
Thermal Insulation 74
Interior Air Quality 74
Fire Resistance 75
Acoustical Insulation 75
Technology 75
Applications and End Users 75
Manufacturers 76
TABLE 29 SPRAY POLYURETHANE FOAM MANUFACTURERS 76
Metal Roofing Systems 76
Description and Green Properties 76
TABLE 30 METAL ROOFING GREEN PROPERTIES 77
Efficient Use of Materials/Less Waste 77
Thermal Insulation 77
Fire Resistance 77
Acoustical Properties 78
Technologies 78
End Users and Applications 78
Manufacturers 78
TABLE 31 METAL ROOFING MANUFACTURERS 78
Fiber-Cement Roofing 79
Recycled Synthetic Shingles 79
Description and Green Properties 79
TABLE 32 RECYCLED SYNTHETIC SHINGLES GREEN PROPERTIES 80
Efficient Use of Resources 80
Thermal Insulation 80
Fire Resistance 80
Acoustical Insulation 80
Technologies 81
End Users and Applications 81
Manufacturers 81
TABLE 33 RECYCLED SYNTHETIC SHINGLE MANUFACTURERS 81
Siding 82
Introduction 82
TABLE 34 GREEN SIDING MATERIALS 82
Metal Siding 82
Description and Green Properties 82
Technology 83
Applications and End Users 83
Manufacturers 83
TABLE 35 METAL SIDING MANUFACTURERS 83
Fiber-Cement Siding 83
INTERIOR SURFACING MATERIALS 84
Wall, Floor and Ceiling Surfaces 84
Introduction 84
Oriented Strand Board 84
Fiberboard 85
Other Wall and Floor Materials 85
TABLE 36 PLASTIC AND METAL INTERIOR WALL PANEL MANUFACTURERS 85
Wall, Floor and Ceiling Coverings, Adhesives and Coatings 86
Coverings 86
TABLE 37 GREEN FLOOR, WALL AND CEILING COVERING MATERIALS 86
Sustainable Wood and Similar Flooring 86
Bamboo 87
Cork 87
Linoleum 88
Natural Fiber Carpets and Wall Coverings 88
Recycled Carpets and Pads 89
Recycled Content Ceramic Tiles 89
Manufacturers 89
TABLE 38 GREEN WALL, FLOOR AND CEILING COVERING MANUFACTURERS 90
Paints, Coatings, Adhesives and Sealants 90
Low- and Zero-VOC Adhesives and Sealants 90
Green Paints and Coatings 91
Manufacturers 91
TABLE 39 GREEN PAINT, COATING, ADHESIVE AND SEALANT MANUFACTURERS 91
PLUMBING, WIRING AND FIXTURES 92
Green Plumbing 92
Description and Green Properties 92
Green Electrical Wiring 92
Description and Green Properties 93
Green Cabinets and Countertops 93
Description and Green Properties 93
Cabinets 94
Countertops 94
Applications 94
Manufacturers 94
TABLE 40 GREEN CABINETRY AND COUNTERTOP MANUFACTURERS 94
GREEN RAW AND INTERMEDIATE BUILDING MATERIALS 95
Green Glass Fillers 95
Introduction to Glass Recycling 95
Soda Lime Glass 95
Fiberglass 96
Other Glass Materials 96
Waste Glass Pozzolans 96
Description and Green Properties 96
Pozzolan Overview 96
Supplementary Cementitious Materials 97
Pozzotive: A High-Demand Waste Glass SCM/Pozzolan
Product 97
Environmental Benefits 97
TABLE 41 ENVIRONMENTAL BENEFITS: WASTE GLASS POZZOLANS 98
Technologies 98
Benefits 99
End Users and Applications 100
TABLE 42 WASTE GLASS POZZOLAN APPLICATIONS 100
Waste Glass Industrial Fillers 100
Description and Green Properties 100
Technologies 101
Benefits 101
End Users and Applications 102
Manufacturers 102
TABLE 43 GREEN GLASS FILLER MANUFACTURERS 102
END-USER SEGMENTS 102
RESIDENTIAL CONSTRUCTION 102
TABLE 44 U.S. HOUSING STARTS BY TYPE OF DWELLING, 2008-2013 (THOUSANDS
OF UNITS) 102
TABLE 45 U.S. HOUSING STARTS, 2013-2019 (THOUSANDS OF UNITS) 103
FIGURE 2 U.S. HOUSING STARTS, 2013-2019 (THOUSANDS OF UNITS) 103
COMMERCIAL CONSTRUCTION 104
FIGURE 3 NEW COMMERCIAL BUILDING CONSTRUCTION BY TYPE OF COMMERCIAL
ACTIVITY, 2008-2012 (NUMBER/%) 104
TABLE 46 VALUE OF U.S. COMMERCIAL CONSTRUCTION PUT IN PLACE, THROUGH
2013 ($ BILLIONS) 105
FIGURE 4 VALUE OF U.S. COMMERCIAL CONSTRUCTION PUT IN PLACE, 2008-2013
($ BILLIONS) 105
TABLE 47 PROJECTED INCREASE IN U.S. NEW COMMERCIAL CONSTRUCTION PUT IN
PLACE, THROUGH 2019 ($ BILLIONS) 106
FIGURE 5 PROJECTED INCREASE IN U.S. NEW COMMERCIAL CONSTRUCTION PUT IN
PLACE, 2013-2019 ($ BILLIONS) 106
OTHER NONRESIDENTIAL, NONINFRASTRUCTURE PUBLIC CONSTRUCTION 106
TABLE 48 VALUE OF U.S. PUBLIC NONINFRASTRUCTURE CONSTRUCTION PUT IN
PLACE, THROUGH 2013 ($ BILLIONS) 107
FIGURE 6 VALUE OF U.S. PUBLIC NONINFRASTRUCTURE CONSTRUCTION PUT IN
PLACE, 2008-2013 ($ BILLIONS) 107
TABLE 49 PROJECTED INCREASE IN NEW U.S. PUBLIC NONINFRASTRUCTURE
CONSTRUCTION PUT IN PLACE, THROUGH 2019 ($ BILLIONS) 108
FIGURE 7 PROJECTED INCREASE IN NEW U.S. PUBLIC NONINFRASTRUCTURE
CONSTRUCTION PUT IN PLACE, 2013-2019 ($ BILLIONS) 108
CHAPTER 4 PATENT ANALYSIS 110
PATENTS/PATENT APPLICATIONS BY APPLICATION AND TYPE OF MATERIAL 110
FIGURE 8 U.S. GREEN BUILDING MATERIALS PATENTS AND PATENT APPLICATIONS
BY END USE (PERCENTAGE OF TOTAL PATENTS AND PATENT APPLICATIONS) 110
TABLE 50 U.S. GREEN BUILDING MATERIALS PATENTS AND PATENT APPLICATIONS
BY TYPE OF MATERIAL, THROUGH DEC. 30, 2014 (NO.) 111
PATENT TRENDS OVER TIME 112
TABLE 51 U.S. GREEN BUILDING MATERIALS PATENTS AND PATENT APPLICATIONS
BY YEAR, PRIOR TO 2008 VS. 2008 TO DEC. 30, 2014 (NO.) 112
FIGURE 9 U.S. GREEN BUILDING MATERIALS PATENTS AND PATENT APPLICATIONS
BY YEAR, PRIOR TO 2008 VS. 2008 TO DEC. 30, 2014 113
MAJOR INTELLECTUAL PROPERTY (IP) PORTFOLIOS 114
FIGURE 10 GREEN BUILDING MATERIALS COMPANY IP PORTFOLIOS (NUMBER/%) 114
CHAPTER 5 PUBLIC POLICY DIMENSIONS OF AND GREEN INITIATIVES FOR GREEN
BUILDING MATERIALS 117
FEDERAL GOVERNMENT 117
BETTER BUILDINGS ACT OF 2014 117
AMERICAN CLEAN ENERGY SECURITY ACT 118
AMERICAN RECOVERY AND REINVESTMENT ACT OF 2009 118
ENERGY INDEPENDENCE AND SECURITY ACT OF 2007 119
THE ENERGY POLICY ACT OF 2005 119
RESOURCE CONSERVATION AND RECOVERY ACT 119
THE ENERGY POLICY ACT (EPACT) OF 1992 120
EXECUTIVE ORDER 13101 120
EXECUTIVE ORDER 13123 120
EXECUTIVE ORDER 13134 AND THE 2002 FARM BILL 121
EXECUTIVE ORDER 13148 121
GUIDING PRINCIPLES FOR FEDERAL LEADERSHIP IN HIGH PERFORMANCE
AND SUSTAINABLE BUILDINGS (GUIDING PRINCIPLES) 122
EXECUTIVE ORDER 13423 122
EXECUTIVE ORDER 13514 123
OMB CIRCULAR A-11 123
STATE AND LOCAL GOVERNMENTS 124
TABLE 52 STATE AND LOCAL GOVERNMENTS THAT HAVE IMPLEMENTED GREEN
BUILDING POLICIES 124
BUILDING CODES 125
California 125
Virginia 125
Washington 125
Other States 126
U.S. GREEN INITIATIVES SUMMARY 126
TABLE 53 U.S. GREEN INITIATIVES: SUMMARY 126
GREEN INITIATIVE: LEADERSHIP IN ENERGY AND ENVIRONMENTAL DESIGN
(LEED) 127
Summary Overview 127
TABLE 54 LEED RATING SCALE 127
LEED Benefit Example: Waste Glass Fillers 127
LEED Credit Category: Materials and Resources 127
TABLE 55 SUMMARY OF LEED MATERIALS AND RESOURCES CREDITS: WASTE
GLASS FILLERS 128
End-User Benefits 128
GREEN INITIATIVE: GREEN GLOBES 129
Summary Overview 129
TABLE 56 GREEN GLOBES POINT CATEGORIES 129
TABLE 57 GREEN GLOBES RATING SCALE 130
GREEN INITIATIVE: ENERGY STAR 131
Summary Overview 131
Program: Challenge for Industry 131
Program: Plant Certification 131
Environmental Compliance 132
Ratings Scale 132
Eligible Manufacturing Plant Types 132
GREEN ORGANIZATIONS 132
U.S. Green Building Council 133
Global Green USA 133
Green Building Certification Institute 133
Green Business Bureau 133
WasteWise 133
Green Building Initiative 133
Green Business Network 133
Waste 360 134
Institute for Local Self Reliance 134
U.S. Zero Waste Business Council 134
CHAPTER 6 U.S. MARKET FOR GREEN BUILDING MATERIALS, 2013-2019 136
SUMMARY 136
OVERALL MARKET 136
FIGURE 11 U.S. MARKET FOR GREEN BUILDING MATERIALS, 2005-2019 ($
MILLIONS) 136
MARKET BY PRODUCT SEGMENT 137
TABLE 58 U.S. MARKET FOR GREEN BUILDING MATERIALS BY PRODUCT SEGMENT,
THROUGH 2019 ($ MILLIONS) 137
FIGURE 12 U.S. GREEN BUILDING MATERIALS MARKET SHARES BY PRODUCT
SEGMENT, 2013 VS. 2019 (PERCENTAGE OF TOTAL MARKET) 137
LARGEST-SELLING GREEN BUILDING PRODUCTS 139
TABLE 59 LARGEST-SELLING GREEN BUILDING MATERIALS, THROUGH 2019 ($
MILLIONS) 139
DETAILED MARKET ESTIMATES AND PROJECTIONS 139
STRUCTURAL MATERIALS 139
Summary 139
TABLE 60 U.S. MARKET FOR STRUCTURAL GREEN BUILDING MATERIALS, THROUGH
2019 ($ MILLIONS) 140
FIGURE 13 U.S. MARKET FOR STRUCTURAL GREEN BUILDING MATERIALS, 2013 VS.
2019 (PERCENTAGE OF TOTAL SALES) 140
Green Framing Systems 141
TABLE 61 PROJECTED SALES OF GREEN FRAMING SYSTEMS, THROUGH 2019 ($
MILLIONS) 141
FIGURE 14 GREEN FRAMING SYSTEMS MARKET SHARES, 2013 VS. 2019 (PERCENT
OF TOTAL GREEN FRAMING SYSTEMS PRODUCT SALES) 141
Softwood Framing Lumber 142
Summary 142
2013 Sales 143
Key Market Drivers 143
Trends in Housing Starts 143
Pine Beetle Infestation 143
Trends in Market Consolidation and Market Movement 144
Price Trends 145
Trends in Market Penetration 145
Projected Sales through 2019 145
TABLE 62 PROJECTED SALES OF SOFTWOOD FRAMING LUMBER, THROUGH 2019
(MILLION BOARD FT./$ MILLIONS) 146
Engineered Lumber 146
2013 Sales 146
FIGURE 15 U.S. MARKET FOR ENGINEERED LUMBER PRODUCTS, 2013 ($
MILLIONS/%) 146
Key Market Drivers 147
Trends in Housing Starts 147
Trends in Engineered Lumber Market Penetration 147
Trends in the Construction of Outdoor Decks and
Other Wood/Plastic or Plastic Lumber Applications 148
Projected Sales through 2019 148
TABLE 63 PROJECTED SALES OF ENGINEERED LUMBER, THROUGH 2019 ($
MILLIONS/LINEAR FT./CU. FT.) 149
Green Wall Systems 149
Summary 149
TABLE 64 U.S. MARKET FOR GREEN WALL SYSTEMS, THROUGH 2019 ($ MILLIONS) 150
FIGURE 16 U.S. GREEN WALL SYSTEMS MARKET SHARES BY PRODUCT SEGMENT,
2013 VS. 2019 (PERCENTAGE OF TOTAL MARKET) 150
Insulating Concrete Formwork 152
Summary 152
2013 Sales 152
FIGURE 17 U.S. MARKET FOR ICF MATERIALS, 2013 ($ MILLIONS/%) 152
FIGURE 18 ICF SHARE OF U.S. SINGLE-FAMILY HOUSING STARTS, 2013 (NUMBER/%) 153
TABLE 65 TOTAL MARKET FOR ICF MATERIALS USED IN SINGLE-FAMILY
RESIDENTIAL CONSTRUCTION, 2013 154
TABLE 66 TOTAL MARKET FOR ICF MATERIALS USED IN MULTI-FAMILY RESIDENTIAL
CONSTRUCTION, 2013 154
FIGURE 19 RESIDENTIAL VS. COMMERCIAL MARKET FOR ICF MATERIALS, 2013 ($
MILLIONS/%) 154
Key Market Drivers 155
Residential Market 155
Trends in Housing Starts 156
Trends in ICF Market Penetration 156
FIGURE 20 ICF PENETRATION OF RESIDENTIAL CONSTRUCTION MARKET,
2013-2019 (% OF RESIDENTIAL UNITS CONSTRUCTED EACH YEAR) 156
Commercial Market 157
Trends in Commercial Construction 157
TABLE 67 ESTIMATED NUMBER OF NEW COMMERCIAL BUILDINGS CONSTRUCTED
ANNUALLY, THROUGH 2019 (THOUSANDS OF UNITS) 157
Trends in ICF Market Penetration 157
FIGURE 21 ICF PENETRATION OF COMMERCIAL CONSTRUCTION MARKET,
2013-2019 (PERCENTAGE OF COMMERCIAL BUILDINGS CONSTRUCTED EACH YEAR) 158
Projected Sales through 2019 158
TABLE 68 PROJECTED ICF SALES, THROUGH 2019 (MILLION SQ. FT./$ MILLIONS) 158
Straw Construction Materials 159
Summary 159
2013 Sales 159
FIGURE 22 U.S. SALES OF STRAW CONSTRUCTION MATERIALS AND RELATED
EQUIPMENT, 2013 ($ THOUSANDS/%) 159
Key Market Drivers 161
Straw Bale Construction 161
Compressed Straw Structural Panels 161
Projected Sales through 2019 161
TABLE 69 PROJECTED SALES OF STRAW STRUCTURAL BUILDING MATERIALS,
THROUGH 2019 ($ THOUSANDS/UNITS) 162
Permanent Wood Foundation Systems 162
Summary 162
2013 Sales 163
TABLE 70 PROJECTED GROWTH IN U.S. SINGLE-FAMILY HOME FLOOR SPACE,
THROUGH 2019 (SQ. FT.) 163
Key Market Drivers 164
Model Energy Code 164
Projected Sales through 2019 164
TABLE 71 PROJECTED SALES OF PERMANENT WOOD BASEMENT MATERIALS,
THROUGH 2019 ($/FT./$ MILLIONS) 164
Wood/Plant Fiber-Cement Composite Blocks 165
Summary 165
2013 Sales 165
Key Market Drivers 165
Wood-Cement Blocks 166
Plant Fiber-Cement Blocks 166
Projected Sales through 2019 166
TABLE 72 PROJECTED SALES OF WOOD FIBER-CEMENT COMPOSITE BUILDING
BLOCKS, THROUGH 2019 ($ MILLIONS) 166
Structural Insulating Panels 166
Summary 167
2013 Sales 167
Pricing 167
FIGURE 23 U.S. MARKET FOR STRUCTURAL INSULATED PANELS USED IN
CONSTRUCTION, 2013 ($ MILLIONS/%) 167
Key Market Drivers 168
Residential Market 168
Trends in Housing Starts 168
Trends in SIP Market Penetration 168
FIGURE 24 SIP PENETRATION OF SINGLE-FAMILY RESIDENTIAL CONSTRUCTION
MARKET, 2013-2019 (PERCENTAGE OF RESIDENTIAL UNITS CONSTRUCTED EACH
YEAR)
169
Commercial Market 169
Trends in Commercial Construction 169
TABLE 73 ESTIMATED NUMBER OF NEW COMMERCIAL BUILDINGS CONSTRUCTED
ANNUALLY, THROUGH 2019 (UNITS) 170
Trends in SIP Market Penetration 170
FIGURE 25 SIP PENETRATION OF COMMERCIAL CONSTRUCTION MARKET,
2013-2019 (PERCENTAGE OF COMMERCIAL UNITS CONSTRUCTED EACH YEAR) 170
Projected Sales through 2019 171
TABLE 74 PROJECTED SIP SALES, THROUGH 2019 (MILLION SQ. FT./$ MILLIONS) 171
Structural Sheathing 171
2013 Sales 171
FIGURE 26 U.S. GREEN STRUCTURAL SHEATHING MARKET, 2013 ($ MILLIONS/%) 171
Oriented Strand Board 172
Fiber-Cement Structural Sheathing 172
Fiberboard Structural Sheathing 172
Wastepaper Sheathing 172
Key Market Drivers 172
Oriented Strand Board 173
Growth of Nonresidential OSB Sheathing Market 173
TABLE 75 RESIDENTIAL VS. NONRESIDENTIAL CONSUMPTION OF OSB, THROUGH
2019 (MILLION SQ. FT.) 173
FIGURE 27 RESIDENTIAL VS. NONRESIDENTIAL CONSUMPTION OF OSB, 2013-2019
(MILLION SQ. FT.) 173
Increasing Prices 174
FIGURE 28 PROJECTED OSB PRICE TRENDS, 2013-2019 ($ PER 1,000 SQ. FT.) 174
Fiber-Cement Sheathing 175
Sales of Fiber-Cement Siding 175
Fiberboard Sheathing 175
Trends in Overall Sales of Medium-Density and
High-Density Fiberboard 175
Recycled Wastepaper Sheathing 175
Lagging Sales to Green Construction Industry 176
Projected Sales through 2019 176
TABLE 76 PROJECTED SALES OF GREEN SHEATHING MATERIALS, THROUGH 2019
(SQ. FT./$ MILLIONS) 176
EXTERIOR SURFACE FILLING, COVERING AND CLADDING MATERIALS 177
Summary 177
TABLE 77 U.S. MARKET FOR GREEN EXTERIOR BUILDING MATERIALS, THROUGH
2019 ($ MILLIONS) 177
FIGURE 29 GREEN EXTERIOR BUILDING MATERIALS MARKET SHARES, 2013 VS.
2019 (PERCENTAGE OF TOTAL PRODUCT SALES) 178
Green Insulation 178
Summary 179
TABLE 78 U.S. MARKET FOR GREEN INSULATION MATERIALS, THROUGH 2019 ($
MILLIONS) 179
FIGURE 30 GREEN INSULATION PRODUCT MARKET SHARES, 2013 VS. 2019
(PERCENTAGE OF TOTAL SALES) 179
Cellulose Insulation 181
Summary 181
2013 Sales 181
FIGURE 31 U.S. MARKET FOR CELLULOSE INSULATION, 2013 ($ MILLIONS/%) 181
Key Market Drivers 182
Trends in New Housing Starts 182
Market Penetration Trends 182
Price Trends 182
Projected Sales through 2019 183
TABLE 79 PROJECTED SALES OF CELLULOSE INSULATION MATERIALS, THROUGH
2019 (MILLION LBS/$ MILLIONS) 183
Cementitious Foam Insulation 183
Summary 183
2013 Sales 183
Key Market Drivers 184
Wider Distribution 184
Projected Sales through 2019 184
TABLE 80 PROJECTED SALES OF CEMENTITIOUS FOAM INSULATION, THROUGH
2019 ($ MILLIONS) 185
Recycled Cotton Insulation 185
Summary 185
2013 Sales 185
Key Market Drivers 185
Expanding Distribution 186
Projected Sales through 2019 186
TABLE 81 PROJECTED SALES OF RECYCLED COTTON INSULATION, THROUGH 2019
($ MILLIONS) 186
Mineral Wool Insulation 186
Summary 186
2013 Sales 187
Key Market Drivers 187
Increasing Share of Mineral Wool Insulation Market 187
Projected Sales through 2019 187
TABLE 82 PROJECTED SALES OF MINERAL WOOL INSULATION, THROUGH 2019 ($
MILLIONS) 187
Green Roofing Materials 187
Summary 188
TABLE 83 U.S. MARKET FOR GREEN ROOFING MATERIALS, THROUGH 2019 ($
MILLIONS) 188
FIGURE 32 GREEN ROOFING PRODUCT MARKET SHARES, 2013 VS. 2019
(PERCENTAGE OF TOTAL SALES) 188
Sprayed Polyurethane Foam 189
Summary 189
2013 Sales 189
Key Market Drivers 189
Trends in Commercial Roofing 189
Polyurethane Prices 190
Projected Sales through 2019 190
TABLE 84 PROJECTED SALES OF SPF ROOFING MATERIALS, THROUGH 2019
(MILLION POUNDS/$ MILLIONS) 190
Metal Roofing 190
Summary 190
2013 Sales 191
Key Market Drivers 191
Growth in Residential Roofing Market 191
TABLE 85 PROJECTED GROWTH OF U.S. RESIDENTIAL ROOFING MARKET,
THROUGH 2019 ($ MILLIONS) 191
Metal Roofing System Market Penetration 191
FIGURE 33 METAL ROOFING SYSTEMS RESIDENTIAL MARKET PENETRATION,
2013-2019 (%) 192
Projected Sales through 2019 192
TABLE 86 PROJECTED GROWTH OF U.S. RESIDENTIAL METAL ROOFING MARKET,
THROUGH 2019 ($ MILLIONS) 192
Fiber-Cement Roofing 193
Summary 193
2013 Sales 193
Key Market Drivers 193
Trends in Market Penetration 193
FIGURE 34 FIBER-CEMENT ROOFING SYSTEMS RESIDENTIAL MARKET PENETRATION,
2013-2019 (%) 193
Projected Sales through 2019 194
TABLE 87 PROJECTED GROWTH OF U.S. FIBER-CEMENT ROOFING MARKET,
THROUGH 2019 (MILLION SQ. FT./$ MILLIONS) 194
Other Recycled-Content Roofing Materials 194
Summary 194
2013 Sales 194
Key Market Drivers 195
Projected Sales through 2019 195
TABLE 88 PROJECTED GROWTH OF OTHER RECYCLED-CONTENT ROOFING
MATERIALS, THROUGH 2019 ($ MILLIONS) 195
Green Cladding (Siding) Materials 196
Summary 196
TABLE 89 U.S. MARKET FOR GREEN SIDING MATERIALS, THROUGH 2019 ($
MILLIONS) 196
FIGURE 35 GREEN SIDING MATERIALS MARKET SHARES, 2013 VS. 2019
(PERCENTAGE OF TOTAL SALES) 196
Metal Siding 197
Summary 198
2013 Sales 198
FIGURE 36 U.S. MARKET FOR METAL SIDING MATERIALS, 2013 ($ MILLIONS/%) 198
Key Market Drivers 199
Siding Market Trends 199
TABLE 90 U.S. SIDING MARKET, THROUGH 2019 ($ MILLIONS) 199
Trends in Market Penetration 199
TABLE 91 ALUMINUM AND STEEL SIDING MARKET SHARES, THROUGH 2019
(PERCENTAGE OF TOTAL MARKET) 200
Projected Market through 2019 200
TABLE 92 PROJECTED GROWTH OF METAL SIDING MATERIALS MARKET, THROUGH
2019 ($ MILLIONS/%) 200
Fiber-Cement Siding 201
Summary 201
2013 Sales 201
Key Market Drivers 201
Trends in the Residential Siding Market 201
Trends in Fiber-Cement Price 201
Trends in Fiber-Cement Siding Market Share 201
TABLE 93 FIBER-CEMENT SIDING MARKET SHARE, THROUGH 2019 (PERCENTAGE
OF TOTAL RESIDENTIAL SIDING MARKET) 201
Projected Market through 2019 202
TABLE 94 PROJECTED GROWTH OF FIBER-CEMENT SIDING MATERIALS MARKET,
THROUGH 2019 (MILLION SQ. FT./$ MILLIONS) 202
INTERIOR MATERIALS 202
Summary 202
TABLE 95 U.S. MARKET FOR GREEN INTERIOR BUILDING MATERIALS, THROUGH
2019 ($ MILLIONS) 203
FIGURE 37 GREEN INTERIOR BUILDING MATERIALS MARKET SHARES, 2013 VS.
2019 (PERCENTAGE OF TOTAL PRODUCT SALES) 203
Wall and Floor Materials 204
Summary 204
TABLE 96 U.S. MARKET FOR GREEN WALL AND FLOOR MATERIALS, THROUGH 2019
($ MILLIONS) 204
2013 Sales 204
FIGURE 38 U.S. MARKET FOR GREEN INTERIOR WALL AND FLOOR MATERIALS,
2013 ($ MILLIONS/%) 204
Market Drivers 205
Developments in Market for OSB Wall and Floor Materials
Market 205
Growth of OSB Wall and Floor Coverings Market 206
Rise in OSB Prices 206
Fiberboard Market Developments 206
Projected Sales through 2019 206
TABLE 97 PROJECTED SALES OF GREEN INTERIOR WALL AND FLOOR MATERIALS,
THROUGH 2019 ($ MILLIONS/SQ. FT.) 206
Wall, Floor and Ceiling Coverings 207
Summary 207
2013 Sales 207
FIGURE 39 U.S. MARKET FOR GREEN INTERIOR WALL, FLOOR AND CEILING
COVERINGS, 2013 ($ MILLIONS/%) 207
Key Market Drivers 208
Growing Popularity of Linoleum 209
Mature Market for Wool Carpeting 209
Competition from Carpet Seconds 209
Growing Demand for Nonresilient Floor Coverings 209
Growing Demand for Resilient Floor Coverings 209
Growing Demand for Green Ceramic Tile 210
Projected Sales through 2019 210
TABLE 98 PROJECTED MARKET FOR GREEN FLOOR COVERINGS, THROUGH 2019
(MILLION SQ. FT./$ MILLIONS) 211
Paints, Coatings, Adhesives and Sealants 211
Summary 211
2013 Sales 212
FIGURE 40 U.S. MARKET FOR LOW-VOC PAINTS, COATINGS, ADHESIVES AND
SEALANTS, 2013 ($ MILLIONS/%) 212
Key Market Drivers 213
Overall Trends in the U.S. Paints/Coatings and
Adhesives/Sealants Markets 213
TABLE 99 PROJECTED U.S. MARKET FOR ARCHITECTURAL PAINTS, COATINGS,
ADHESIVES AND SEALANTS, THROUGH 2019 ($ MILLIONS) 213
Growth in Market Penetration of Low-VOC Paints, Coatings,
Adhesives and Sealants 213
FIGURE 41 LOW-VOC PAINT, COATING, ADHESIVE AND SEALANT MARKET
PENETRATION, 2013-2019 (%) 214
Projected Sales through 2019 214
TABLE 100 PROJECTED MARKET FOR LOW-VOC PAINTS, COATINGS, ADHESIVES
AND SEALANTS, THROUGH 2019 ($ MILLIONS) 215
PLUMBING, WIRING AND FIXTURES 215
Green Cabinets and Countertops 215
Summary 215
2013 Sales 215
FIGURE 42 U.S. MARKET FOR GREEN CABINETS AND COUNTERTOPS, 2013 ($
MILLIONS/%) 215
Key Market Drivers 217
Projected Sales through 2019 217
TABLE 101 PROJECTED MARKET FOR GREEN CABINETS AND COUNTERTOPS,
THROUGH 2019 ($ MILLIONS/SQ. FT.) 217
Green Glass Fillers 218
Summary 218
2013 Sales 218
FIGURE 43 U.S. MARKET FOR GREEN GLASS FILLERS, 2013 ($ THOUSANDS/%) 218
Market Size Estimation 219
Waste Glass Pozzolans 220
Summary 220
2013 Sales 220
Key Market Drivers 220
Overall Trends in Product Demand 220
Price Trends 220
FIGURE 44 PROJECTED U.S. PORTLAND CEMENT PRICE TRENDS, 2013-2019 ($ PER
LB.) 221
Trends in Market Penetration 221
Decline in Coal Fly Ash 221
Waste Glass Industrial Fillers 222
Summary 222
2013 Sales 222
Key Market Drivers 222
Overall Trends in Product Demand 222
Price Trends 222
Trends in Market Penetration 223
Projected Sales Through 2019 223
TABLE 102 PROJECTED SALES OF GREEN GLASS FILLERS, THROUGH 2019
(THOUSAND LBS/$ THOUSANDS) 223
Total Prospective U.S. Market Demand for Waste Glass
Pozzolans 224
Waste Soda Lime Glass Feedstock Volume 224
U.S. Portland Cement Consumption 224
Total Estimated U.S. Market Demand for Waste Glass
Pozzolans 224
CHAPTER 7 COMPANY PROFILES 227

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