Movie Rental Industry Drives Home Entertainment Market

  • October 2009
  • -
  • Ken Research Private

Executive Summary

The home entertainment industry especially United States was affected from the recession, although the home entertainment industry did show some resilience with consumer spending on rentals and purchase of DVD and Blu-ray Disc falling a relatively moderate 5.7%.

In addition, consumers spent US$~ million on digital rentals and purchases of films and TV shows over the Internet. Although consumer spending on DVD rentals at bricks-and-mortar stores, kiosks and online was flat at US$~ billion, rental transactions inched up 1.8%.

Physical movie rental market is again sub divided between In-store, vending and By-mail rental market. Digital movie rental market is a combination of cable video-on-demand, digital VOD and subscription VOD. By-mail rental market is also growing continuously but in 2008 growth rate is expected to be slow. By-mail rental also caters to a large part of the physical movie rental market. In-store rental market is a leader among all the physical movie rental market segments but in 2007 it has declined and the trend of downfall is expected to continue in 2008.

Consumer spending on the rental and purchase of video cassettes and DVDs in Europe reached US$~billion. Operator profitability is expected to rely heavily on the sale and rental of DVDs and games. Consumer spending through DVD rental vending machines is currently dwarfed by traditional over-the-counter rental (kiosks accounted for just two per cent of total DVD rental spending in the US in 2008).

The report covers Worldwide Movie Rental market with a detailed description of United States and European Markets. This industry is divided between traditional/physical movie rental and digital movie rental wherein each segment consists of sub-segments. Report talked about each segment and market share with a focus on VHS and DVD rental. Kiosk rental is another segment of the report which refers to an opportunity for the industry to grow further.

Table Of Contents

Table of Contents


1. Worldwide Movie Rental Industry Structure
1.1Window Concept
2. Global Entertainment Industry
2.1 Global Rental Market: An Overview

3. United States: Home Entertainment Market
3.1 Rental Market by Segments
3.2 DVD Rental Kiosk
3.3 US Home Video Rental Market Forecast

4. United Kingdom: Home Entertainment Market
4.1 Retail Video Demand
4.2 Video Rental Demand

5. Industry Trends
5.1 DVD Rental Kiosk Demand
5.2 Recession boosted a change in Spending Habits
5.3 Japan Leading Rental Market Demand
5.4 Popularity of Online DVD Rental Services
5.5 Video Rental Services in Australia

6. Industry Driving Forces
6.1 Rising DVD Penetration Rate
6.2 Rising Consumer Spending on Rentals
6.3 Internet Users Driving Digital Movie Rental Market
6.5 Rising Movie Ticket Prices

7. Industry Players
7.1 United States
7.2 United kingdom

8. Players Profiling
8.1 Blockbuster Inc.
Recent Financials
Business Strategies
8.2 Netflix
Recent Financials
Business Strategy
8.3 Movie Gallery, Inc.
Recent Financials
8.4 Hastings Entertainment
Recent Financials
Business Strategies


List of Tables:

-Current Hollywood Distribution Windows
-Filmed Entertainment Revenues by Region (in million US $), 2008
-DVD Rental Kiosk Players
-Key Statistics, 2007
-The UK VOD Film Players and Services
-Other VOD film providers


List of Charts:

-Hollywood Distribution Windows
-Movie Rental Industry Structure
-International Online Movie Revenue (in billion US $), 2008
-Worldwide Rental Market Segments (2007)
-US Consumer Spending on Home Video, 2008
-Total film rental market US (in million US $), 2007 - 2008
-Physical Film Rental Market by Segments (in million US $), 2007 - 2008
-Digital Film Rental Market by Segments (in million US $), 2007 - 2008
-US Home Video Rental Market (physical) (in million US $), 1998 - 2008
-DVD Rental Kiosk Market Size (in million US $), 2008 and 2011 €
-US Home Video Rental Market (physical) (in million US $), 2009 € - 2014 €
-Home Entertainment Market in UK, 2007
-Retail Video Sales (all categories) , 1999 - 2008
-Video Rental Market, 1999 - 2008
-Video Rental Share by Genre, 2008
-UK Movie Entertainment Market, 2007
-DVD Player and VCR Penetration in US, 2003 - 2007
-Total Consumer Spending (in million US $) Q3 09
-Digital Movie Rental Market in US (in million US $), 2006 - 2008
-Household Growth; Internet vs. Broadband vs. DVD in US, 2003 - 2007
-NFLX, share of Home Video Market (physical), 2005 - 2008
-DVD Rental Market Share Comparisons, 2004 and 2007
-Blockbuster Revenues (in million US $), 2006 - 2008
Netflix Revenues (in million US $), 2006 - 2008
-Movie Gallery Inc revenue (in million US $), 2006 - 2008
-Hasting Revenues (in million US $), 2006 - 2008

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