In 2009 when netbook was massively rolled out into the market, the sales volume of notebook computer worldwide witnessed rapid growth despite the weak economies, and it was stimulated by the global economic recovery in 2010, but geared down in respect that netbook was severely beaten by tablet computer.
As the stimulation effect of economic resurgence fades away and there is stronger impact from tablet computer in 2011, the sales volume of global notebook computer is predicted to experience a sharp decline in growth margin in 2011 against 2010. The shipment of iPad approximated 14.79 million in 2010, and it is estimated to reach 37.60 million in 2011, a substantial growth of 1.54 folds from the previous year.
The success of iPad lies in that its app store itune provide over 300 thousand kinds of application programs, and meanwhile, Apple develops such services as e-books and online videos & audios through the cooperation with newspapers and media so that iPad has triumphantly attracted the consumers.
In January 2011, nearly one hundred types of tablet computers were showcased on CES; however, the tablet computer that has market positioning distinguished from iPad can be the winners of the tablet market. As for other online shops like Android Market, it is still difficult to find one that can compete with Apple’s itune.
So, over 80% tablet computer market this year will still be dominated by Apple iPad. Promisingly, the shipment of non-iPad tablet computers in 2011 will reach around 7 million, accounting for roughly 16% of the total tablet PC shipment. The rise of tablet computers has significantly seized the market shares from netbook whose sales dramatically shrank from 32.80 million in 2009 to 26.20 million in 2010 and will fall further in the future.
Over 95% notebook computers worldwide are made by Taiwanese OEMs. Quanta powerfully regained the No.1 position from Compal in 2010 since Acer, the largest client of Compal, performed poorly in quarter 4 with grave inventory. Wistron also failed to meet the shipment objective in 2010, because its parent company –Acer delivered more orders to Compal. With the focus on quality instead of quantity, Inventec invariably hovered at the low level and rejected the low-price orders of HP.
Hon Hai took on the explosive momentum due to the fact that it was willing to accept the ultra low price offered by HP and ASUS deliberately reduced the reliance on Pegatron. Flextronics head-hunted all around in order to make certain breakthroughs in notebook OEM, nevertheless, in view of the experience, Flextronics could only resort to low price, so HP naturally became its exclusive client. The separation between Pegatron and ASUS would bring the shrinking orders from ASUS.
Notebook computer OEM field is characterized by fierce competition and the gross margin of the OEMs is usually between 3%-5%. Consequently, the OEMs are trying hard to reduce the notebook OEM proportion so as to raise the gross margin; while EMS companies, especially Hon Hai and Flextronics, are doing their utmost to enhance the ratio of notebook OEM business which is the only field where they can achieve the substantial increase in their operating income. Moreover, EMS companies would like to accept despite the low gross margin merely for the sake of the experience in notebook OEM; while the traditional notebook OEMs dare to refuse the low price.
HP is cleverest at profiting from the competition among notebook OEMs. Nowadays, none but Flextronics and Hon Hai care for the orders of HP, and Quanta only takes the high-end notebook computer orders of HP.
It seems a tidal wave of westward march of the notebook computer industry is staged since HP moved its manufacturing plant to Chongqing. However, the shipment still relies on the delivery to such seaport cities as Shanghai and Shenzhen, and the slightly lower labor cost in the west than that in the east cannot make up the logistics cost caused by the longer-distance transportation. As a result, Yangtze River Delta remains the logistics base of 80% notebooks worldwide, and Chongqing is simply a standby for the moment.
As for the supply of notebook computer components, the majority of components except memory, CPU, panel, and HDD can be independently produced by Taiwan manufacturers with increasingly high self-sufficiency rate.
Global Personal Computer And Server Industry
Table of Contents
1 Global Notebook PC Market
1.1 Market Size and Brand Pattern
1.2 Tablet Computer
2 China Notebook PC Market
2.1 Market Size
2.2 Market Pattern
2.3 Brand Attention
2.4 Product Structure
2.5 Market Price and Regional Distribution
3 Overview of Notebook PC Industry
3.1 Industry Chain
3.2 Cost Analysis
4 Notebook CPU Giants
4.1 Intel
4.2 AMD
5 Netbook OEMs
5.1 Status Quo
5.2 Quanta
5.3 Compal
5.4 Wistron
5.5 Inventec
5.6 Pegatron
5.7 Elitegroup Computer Systems (ECS)
5.8 Hon Hai
5.9 CLEVO
5.10 MSI
6 WLAN Wireless Module
6.1 WLAN Industry
6.2 Arcadyan Technology
6.3 Cameo
6.4 Gemtek
7 Netbook Cell Manufacturers
7.1 Simplo
7.2 DynaPack
7.3 Celxpert
8 Netbook Case and Structure Manufacturers
8.1 Market Trend
8.2 Industrial Pattern
8.3 Supply Proportion between Suppliers and Brand Vendors
8.4 JuTeng
8.5 Huan Hsin
8.6 Catcher
8.7 Waffer Technology Corp.
8.8 SM Precision
8.9 Zhanyun Electronics
8.10 Gallant Precision Machining Co., Ltd. (GPM)
8.11 Dragontech Group
9 Notebook PC Display
9.1 Status Quo and Future
9.2 Samsung
9.3 LG Display
9.4 AUO
9.5 ChiMei Innolux
9.6 Hannstar
10 Hard Disk Drive of Notebook PC
10.1 Overview of HDD Industry
10.2 Industrial Pattern
10.3 Dynamics
10.4 Seagate
10.5 Western Digital
11 Thermal Module
11.1 Auras
11.2 CCI
11.3 AVC
11.4 Foxconn Precision
12 Optical Disk Drive (ODD) of Notebook PC
12.1 Industry Overview
12.2 Liteon
12.3 Quanta Storage Inc.
Selected Charts
Global Notebook PC Shipment and Growth Margin, 2007-2013E
Shipment of Global Major Notebook PC Manufacturers, 2010-2011E
Shipment of Netbook, iPad, and Tablet Computer, 2008-2012E
Shipment of Chinese Notebook PC Market, 2003-2011E
Chinese PC Shipment, 2005Q1-2009Q2
Shipment of Chinese Notebook PC Market, 2005Q1-2009Q2
Market Share of Major Notebook PC Manufacturers in China by Shipment, 2009-2010
Notebook PC Industry Chain
Cost Structure of Top-grade Notebook PC, 2009
Cost Structure of Low & Medium-grade Notebook PC, 2009
Intel Revenue and Gross Margin, 2004-2010
Intel Revenue and Operating Margin, 2004-2010
Intel Revenue and Net Profit Margin, 2004-2010
Intel Revenue by Region, 2006-2010Q4
Intel Revenue by Product, 2006-2008
Intel Revenue by Product, 2008-2010
AMD Revenue and Gross Margin, 2004-2010
AMD Revenue and Operating Margin, 2004-2010
AMD Revenue and Net Profit Margin, 2004-2010
AMD Revenue by Division, 2006-2009
AMD Operating Profit by Division, 2006-2010
Market Share of Global Major Notebook PC OEMs, 2006
Shipment of Global Major Notebook PC OEMs by Brand, 2007
Market Share of Global Major Notebook PC OEMs, 2008
Supply Relationship and Shipment Proportion between Global Notebook PC Brand Vendors and OEMs, 2010
Supply Relationship and Shipment Proportion between Global Notebook PC Brand Vendors and OEMs, 2011E
Quanta Revenue and Gross Margin, 2001-2011E
Quanta Revenue and Operating Profit, 2007Q1-2010Q4
Quanta Notebook PC Shipment and Growth Margin, 2004-2011E
Quanta Revenue Structure by Product, 2007-2010
Quanta Client Structure by Shipment, 2007 vs. 2010
Compal Revenue and Gross Margin, 1999-2010
Compal Notebook PC Shipment and Growth Margin, 2007-2011E
Compal Client Structure by Shipment, 2007
Compal Client Structure by Shipment, 2010
Wistron Revenue and Gross Margin, 2003-2010
Wistron Notebook PC Shipment and Growth Margin, 2004-2011E
Wistron Revenue Structure by Product, 2005-2010
Client Structure and Proportion of Wistron by Shipment
Inventec Revenue and Gross Margin, 2001-2010
Quarterly Revenue Structure of Inventec by Product, 2007-2010
Inventec Notebook PC Shipment, 1999-2009
Pegatron Revenue and Operating Margin, 2008-2011E
Pegatron Revenue by Division, 2008-2010
Pegatron Revenue by Product, 2010
Pegatron Revenue by Region, 2008-2010
ECS Revenue and Operating Margin, 2005-2010
Hon Hai Revenue and Gross Margin, 2004-2011E
Hon Hai Revenue by Product, 2009Q1-2010Q4
CLEVO Revenue and Gross Profit, 2004-2010
MSI Revenue and Gross Margin, 2005-2011E
MSI Revenue by Product, 2009-2010
Market Share of WLAN Network Card Manufacturers, 2009
Market Share of WLAN Wireless Router Manufacturers, 2009
Shipment of Global Major WLAN Chip Vendors, 2009
Revenue and Operating Margin of Arcadyan Technology, 2003-2010
Arcadyan Technology Revenue by Product, 2007-2008
Revenue by Application and Shipment of Arcadyan Technology, 2008-2010H1
Cameo Revenue and Operating Margin, 2002-2010
Cameo Revenue by Product, 2006Q1-2009Q2
Cameo Revenue by Region, 2006Q1-2009Q2
Gemtek Revenue and Operating Margin, 2004-2010
Gemtek Revenue Structure by Product, 2009Q2-2010Q3
Simplo Revenue and Gross Margin, 2000-2010
Shipment and Global Market Share of Simplo Notebook PC Cells, 1999-2011E
Shipment and Average Price of Simplo Notebook PC Cells, 2001-2009
DynaPack Revenue and Gross Margin, 2002-2010
Celxpert Revenue and Gross Margin, 2006-2010
Market Size of Notebook PC Case and Structure, 2005-2012E
Market Share of Global Notebook PC Case and Structure Manufacturers, 2010
Supply Proportion of Notebook PC Case and Structure Suppliers of HP, 2010
Supply Proportion of Notebook PC Case and Structure Suppliers of ACER, 2010
Supply Proportion of Notebook PC Case and Structure Suppliers of DELL, 2010
Supply Proportion of Notebook PC Case and Structure Suppliers of TOSHIBA, 2010
Supply Proportion of Notebook PC Case and Structure Suppliers of ASUS, 2010
Supply Proportion of Notebook PC Case and Structure Suppliers of LENOVO, 2010
Supply Proportion of Notebook PC Case and Structure Suppliers of APPLE, 2010
Supply Proportion of Notebook PC Case and Structure Suppliers of SONY, 2010
Supply Proportion of Notebook PC Case and Structure Suppliers of FUJITSU, 2010
Supply Proportion of Notebook PC Case and Structure Suppliers of SAMSUNG, 2010
JuTeng Revenue and EBIT, 2004-2010
JuTeng Revenue and Operating Profit, 2004-2010
JuTeng Revenue and Gross Profit, 2004-2010
Sales Structure of JuTeng by Client, 2010
Sales Structure of JuTeng by Client, FY2007
Huan Hsin Revenue and EBT, 2003-2010
Huan Hsin Revenue Structure by Product, 2009-2010Q3
Catcher Revenue and Operating Margin, 2001-2010
Product Distribution of Catcher, 2008-2011
Revenue and Gross Margin of Waffer Technology Corp., 2000-2010
Notebook PC by Size, 2009-2011E
Monthly Shipment and Growth Margin of Notebook PC, Dec.2009-Dec.2010
Market Share of Traditional Notebook PC Panel Manufacturers, 2010
Market Share of Tablet Computer/Netbook Panel Manufacturers, 2010
Samsung Revenue and Operating Margin, 2007-2012E
Samsung Revenue by Product, 2009-2011E
Revenue and Gross Margin of LG Display, 2002-2009
Revenue and Operating Margin of LG Display, 2002-2009
Shipment and Average Price of LG Display, 2009Q4-2010Q4
Product Distribution of LG Display by Application, 2009Q4-2010Q4
Production Line Capacity of LG Display, 2009Q4-2010Q4
Production Lines of LG Display
AUO Revenue and Operating Margin, 2004-2011E
Revenue and Average Price of AUO Small & Medium-sized Panels, 2009Q1-2010Q4
AUO Revenue by Application, 2009Q1-2010Q3
Production Line Capacity of AUO, 2010Q3
ChiMei Innolux Revenue, Gross Margin, and EBITDA, 2009Q1-2010Q2
ChiMei Innolux Revenue by Application, 2009Q1-2010Q2
ChiMei Innolux Revenue by Size, 2009Q1-2010Q2
Revenue and Shipment of ChiMei Innolux Small & Medium-sized Panels, 2009Q1-2010Q2
Production Line Capacity of ChiMei Innolux, 2010Q2
Hannstar Revenue and Operating Margin, 2003-2010
Hannstar Product Distribution by Application, 2009
Hannstar Shipment by Size, Jan.-Dec., 2009
Hannstar Revenue and Operating Margin, 2009Q1-2010Q4
Main Customers of Hannstar
Global HDD Shipment, 1998-2008
Global HDD Shipment, 2009-2014E
HDD Distribution by Size, 2009-2014E
Global HDD Shipment by Region, 2010
Market Share of Global Major HDD Manufacturers by Shipment, 2007Q1-2010Q2
Market Share of Global Major HDD Manufacturers by Shipment, Q1-Q3, 2010
Notebook PC HDD by Capacity, 2009-2010
Notebook PC HDD by Rotation Speed, 2008-2010
Seagate Revenue and Operating Margin, FY2006-FY2011
Seagate Revenue Structure by Channel, FY2008Q2-FY2010Q1
Seagate Revenue Structure by Region, FY2008Q2-FY2010Q1
Downstream Distribution of Seagate Shipment, FY2008Q2-FY2010Q1
Seagate Revenue and Shipment, FY2008Q2-FY2010Q1
Revenue and Operating Margin of Western Digital, FY2003-FY2011
HDD Shipment and Global Market Share of Western Digital, FY2009Q1-FY2011Q2
Western Digital Revenue and Average Sales Price of HDD, FY2009Q1-FY2011Q2
Revenue and Gross Margin of Western Digital, FY2009Q1-FY2011Q2
Revenue and Operating Profit of Western Digital, FY2009Q1-FY2011Q2
Western Digital Revenue Structure by Channel, FY2009Q1-FY2011Q2
Western Digital Revenue Structure by Region, FY2009Q1-FY2011Q2
Downstream Distribution of HDD Shipment of Western Digital, FY2009Q1-FY2011Q2
Auras Revenue and Gross Margin, 2001-2010
CCI Revenue and Gross Margin, 2003-2010
AVC Revenue and Gross Margin, 2002-2010
Revenue and Operating Margin of Foxconn Precision, 2004-2010
ODD Shipment, 2008-2013E
Market Share of Global Major ODD Manufacturers, 2010
Liteon Revenue and Operating Margin, 2003-2010
Liteon Revenue Structure by Product, 2009-2011E
ODD Shipment of Liteon and Quanta Storage Inc., 2009Q1-2011Q4
Revenue and Gross Margin of Quanta Storage Inc., 2002-2010
Revenue of Quanta Storage Inc. by Product, 2008-2011E
Operating Margin of Liteon and Quanta Storage Inc., 2009Q1-2011Q4
Manufacturers in Notebook PC Industry Chain
Typical CPU Price List of Intel Notebook PC, 2010
Revenue of Global Major Notebook PC OEMS, 2009-2010
Ranking of Global Major Notebook PC OEMs by Gross Margin, 2009 vs. 2010
Quarterly Shipment of Global Notebook PC Manufacturers, 2010
Quarterly Revenue Structure of Inventec by Product, 2007-2010
CLEVO Notebook PC Capacity, Output, Sales Volume, and Output Value, 2007-2010
Revenue Structure of Arcadyan Technology by Region, 2007-2009
Major Suppliers of Cameo
Capacity, Output, Capacity Utilization, Output Value, and Average Price of Cameo Wire Communication Products, 2005-2009
Capacity, Output, Capacity Utilization, Output Value, and Average Price of Cameo Wireless Communication Products, 2005-2009
Selected Financial Data of Zhanyun (Shanghai) Electronics Co., Ltd., 2008
Notebook PC Panel Price, Jan.2009-Jan.2011
Revenue, Operating Margin, Shipment, and Average Sales Price of LCD Sector, Q1-Q4, 2010
Supply Enterprises of CMO in Ningbo Export Processing Zone
Employees of Western Digital and Proportion of its Top 10 Clients, FY2009Q1-FY2011Q2
