Food Flavor and Ingredients Outlook 2010

• Publication date: February 2010

Chapter 1: Executive Summary Scope Key Drivers Financial Breathing Room Value Redefined Simplification Appetite for Change Anticipation of the 2010 Dietary Guidelines Going Really Green A Look Back and Ahead International Flavors Redefining Healthy Eating Local Leads ...

Chapter 1: Executive Summary

Scope

Key Drivers

Financial Breathing Room

Value Redefined

Simplification

Appetite for Change

Anticipation of the 2010 Dietary Guidelines

Going Really Green

A Look Back and Ahead

International Flavors

Redefining Healthy Eating

Local Leads

Reenacted Flavors

Savory Sensations

Sweet Stuff Sells

Chapter 2: International Flavors

Asian Influence Grows

Korean and Korean Fusion Steal the Show

Japanese Here to Stay

Asian Sandwich Shops - The New, New York Deli?

New Horizons for Latin Food

Ethnic Retailing Trends

Hispanic Brands and Ingredients

Indian Brands

French Food Still Alive

Classes and Parties

Fear of Butter

American Southern Earns Its Place

Keeping Kosher - Commitment Continues

Unified Mediterranean Goes Mainstream

Chapter 3: Sustainability the World Can See

Big Box Drives Sustainable Product Index

Step 1: Supplier Assessment - 2010 Focus

Step 2: Lifecycle Analysis Database - Will it Take a Lifetime?

Step 3: Sustainability Ratings Everyone Will See

Waste Matters More

Ecological Worthiness - Checking the Score

Bigger Battles Ahead for Bottled Water

Consumer Tastes, Priorities Change

Local Communities Gain Clout

Fair Trade Flourishes

Who’ll Be Stuck Holding The Bag?

Bribing Consumers to Use Reusables

More Support for Banning Bags

Paper or Plastic - Taxing Either Way

Next Crackdown - Produce Bags

Make Room for Compost

Cities Get Serious

Foodservice Operators Out in Front

Manufacturers Join the Pile

More, More, More…Recyclable, Biodegradable, Compostable

Less, Less, Less….Packaging Material

Chipping at Shipping

Starbucks Outlets to Get Eco-Friendly Designs

Chapter 4: Local Leads

Farm to Table Movement - New Ideas to Cover Less Ground

More Thoughtful Mergers of Farming and Dining

Farmers’ Markets - Increasing, and Not Just Produce

Figure 4-1: Number of Operating Farmers Markets USA, 1994-2009

CSAs Go Hog Wild

Retailers Showcase Local Producers

Even Fresher When Home Delivered

Local in the Lunchroom = Healthier State Economy

National Brands Promote More Local Ingredients

Restaurant Chains - Will they Follow Chipotle’s Lead?

Eliminate the Local Farmer - Grow Produce at Home

Canning - Putting a Lid on Local

Chapter 5: Organic and Natural - A Fresh Perspective

Organic, Natural Sales - Proven Recession-Proof, What’s Next?

Shopper Strategies

Whole Foods Promotes Value

Compelling Organic Categories

Not More Nutritious, but So What?

USDA Definition - Hurry Up and Wait

Chapter 6: Food Safety for the 21st Century

Riskiest Foods

Table 6-1: CSPI Top Ten Riskiest Foods

Eggs and Produce in the Spotlight

New Legislation to Modernize & Enhance Food Safety

Provisions Added by the Senate

Industry Initiatives to Streamline Safety Efforts

Getting the Word Out

Reportable Food Registry - Another Way for FDA to Keep Tabs

Just How Cool is COOL?

BPA Debate Continues

Chinese Imports - Growing, Yes, but Safer?

Table 6-2: Select Agricultural and Seafood Imports from China, 2002 vs. 2008

U.S. Import Refusal History - Shaking a Scary Past

Fish and Shellfish - Continue to Lead the Way

Watching Out for Fruits, Vegetables, Nuts and Other Items

Chapter 7: Trends to Watch 2010

Retailers and Consumers Redefine Value - The New Normal

Store Brands - Quality Counts

What’s Next?

One-Stop Shopping - Hiatus or History?

Foodservice Winning Combo - Dining Deals AND Innovation

Serving It Up on Retail Shelves

More Food Trucks Get Rolling

New Meaning to Dining In or Out

What’s For Lunch?

Media Magnets, Social and Otherwise

Simplify

Less Is More

More Like Homemade

Cinema Eateries - More Showings

Novel and Reenacted Flavors Grab Attention

Black Garlic

Bourbon

Maple

Crazy for Coconut Water

Fermented Food Fascination

Food Vetting

More Trading Up on Downscale Favorites

Burgers, Burgers, Everywhere!

Beyond Burgers - From Ordinary to Extraordinary

Chapter 8: Redefining Healthy Eating

Consumers More Aware of Impact of Food Choices on Health

Table 8-1: Consumer Awareness of Health-Benefit Pairings (%)

Nutrition Label Makeover - Front AND Back?

Attack on Obesity - Keeping it in Balance

Obesity Crackdown in Schools

Local Battles Needed

Calories: Counting, But is Anyone Cutting?

Kids’ Cereals Still Fun, But Not as Sweet

Aroma, Vinegar - Secret Weapons in War on Obesity?

Speculation Increases Over New Dietary Guidelines

Sodium - How Much is Too Much?

Potassium - A Magic Bullet?

Sugary Sodas Take a Hit

Saturated Fat Limit Too High?

Trans Fat - Get It All Out!

More Omega-3

Probiotics - Bad Turn for Good Bugs

Time to Relax - Energy Drink Backlash

Brain Food - Boosting Cognitive Function Without Claiming It

Chapter 9: Savory Sensations

Meaty Musings

Local Producers Spawn New Era of Butchering

Creative Uses for Offal

Lamb - Reenacted for the Recession

Poultry Pleasers

Fried Chicken - The Next Burger?

Grilled AND Fried

Can’t Get Enough Chicken!

Eggs Are Hot

Sustainable Seafood - Consumers More Caught Up

Small Solutions for a Big Problem

Once Committed, Say So!

Going Exclusively Sustainable

More Interesting Carbs

Grits Go Upscale

Quinoa Goes Mainstream

More Ancient Grains Add Variety

Flatbreads More Mainstream and Ethnic

Vegetables More Trendy

Sweet Potatoes Still Appealing

Kale - The Next “It” Vegetable?

Brussels Sprouts Still Trendy

Winter Squash - More Versatile and Mainstream

Vegetable Ceviche Heating Up

Chapter 10: Sweet Stuff Sells

Sweeteners to Watch

Schizophrenic Sugar

Full Steam Ahead for Stevia

Agave More Mainstream

New Directions for Beverages

Niche Soft Drinks Add Fizz

Big Brands Go Retro

Specialty Iced Teas Still Steeping

Coffee Battle - No Cooling Off Yet

Single Serve Brewing Still Hot

Phenomenal Fruit

Rediscovering Blackberries

Superfruit “Bashing” Tempers Excitement

Superfruits More Exotic than Nutritious

Ice Cream Goes Gourmet & Retro

Back To the Future

Sensational Sandwiches

Desserts - Retro and Comfort Lead the Way

Passion for Pies

Breakfast for Dessert

Appendix: Healthy Weight Commitment Foundation - Participating Companies

Global Food Ingredient Industry

Chapter 1: Executive Summary

Scope

Key Drivers

Financial Breathing Room

Value Redefined

Simplification

Appetite for Change

Anticipation of the 2010 Dietary Guidelines

Going Really Green

A Look Back and Ahead

International Flavors

Redefining Healthy Eating

Local Leads

Reenacted Flavors

Savory Sensations

Sweet Stuff Sells

Chapter 2: International Flavors

Asian Influence Grows

Korean and Korean Fusion Steal the Show

Japanese Here to Stay

Asian Sandwich Shops - The New, New York Deli?

New Horizons for Latin Food

Ethnic Retailing Trends

Hispanic Brands and Ingredients

Indian Brands

French Food Still Alive

Classes and Parties

Fear of Butter

American Southern Earns Its Place

Keeping Kosher - Commitment Continues

Unified Mediterranean Goes Mainstream

Chapter 3: Sustainability the World Can See

Big Box Drives Sustainable Product Index

Step 1: Supplier Assessment - 2010 Focus

Step 2: Lifecycle Analysis Database - Will it Take a Lifetime?

Step 3: Sustainability Ratings Everyone Will See

Waste Matters More

Ecological Worthiness - Checking the Score

Bigger Battles Ahead for Bottled Water

Consumer Tastes, Priorities Change

Local Communities Gain Clout

Fair Trade Flourishes

Who’ll Be Stuck Holding The Bag?

Bribing Consumers to Use Reusables

More Support for Banning Bags

Paper or Plastic - Taxing Either Way

Next Crackdown - Produce Bags

Make Room for Compost

Cities Get Serious

Foodservice Operators Out in Front

Manufacturers Join the Pile

More, More, More…Recyclable, Biodegradable, Compostable

Less, Less, Less….Packaging Material

Chipping at Shipping

Starbucks Outlets to Get Eco-Friendly Designs

Chapter 4: Local Leads

Farm to Table Movement - New Ideas to Cover Less Ground

More Thoughtful Mergers of Farming and Dining

Farmers’ Markets - Increasing, and Not Just Produce

Figure 4-1: Number of Operating Farmers Markets USA, 1994-2009

CSAs Go Hog Wild

Retailers Showcase Local Producers

Even Fresher When Home Delivered

Local in the Lunchroom = Healthier State Economy

National Brands Promote More Local Ingredients

Restaurant Chains - Will they Follow Chipotle’s Lead?

Eliminate the Local Farmer - Grow Produce at Home

Canning - Putting a Lid on Local

Chapter 5: Organic and Natural - A Fresh Perspective

Organic, Natural Sales - Proven Recession-Proof, What’s Next?

Shopper Strategies

Whole Foods Promotes Value

Compelling Organic Categories

Not More Nutritious, but So What?

USDA Definition - Hurry Up and Wait

Chapter 6: Food Safety for the 21st Century

Riskiest Foods

Table 6-1: CSPI Top Ten Riskiest Foods

Eggs and Produce in the Spotlight

New Legislation to Modernize & Enhance Food Safety

Provisions Added by the Senate

Industry Initiatives to Streamline Safety Efforts

Getting the Word Out

Reportable Food Registry - Another Way for FDA to Keep Tabs

Just How Cool is COOL?

BPA Debate Continues

Chinese Imports - Growing, Yes, but Safer?

Table 6-2: Select Agricultural and Seafood Imports from China, 2002 vs. 2008

U.S. Import Refusal History - Shaking a Scary Past

Fish and Shellfish - Continue to Lead the Way

Watching Out for Fruits, Vegetables, Nuts and Other Items

Chapter 7: Trends to Watch 2010

Retailers and Consumers Redefine Value - The New Normal

Store Brands - Quality Counts

What’s Next?

One-Stop Shopping - Hiatus or History?

Foodservice Winning Combo - Dining Deals AND Innovation

Serving It Up on Retail Shelves

More Food Trucks Get Rolling

New Meaning to Dining In or Out

What’s For Lunch?

Media Magnets, Social and Otherwise

Simplify

Less Is More

More Like Homemade

Cinema Eateries - More Showings

Novel and Reenacted Flavors Grab Attention

Black Garlic

Bourbon

Maple

Crazy for Coconut Water

Fermented Food Fascination

Food Vetting

More Trading Up on Downscale Favorites

Burgers, Burgers, Everywhere!

Beyond Burgers - From Ordinary to Extraordinary

Chapter 8: Redefining Healthy Eating

Consumers More Aware of Impact of Food Choices on Health

Table 8-1: Consumer Awareness of Health-Benefit Pairings (%)

Nutrition Label Makeover - Front AND Back?

Attack on Obesity - Keeping it in Balance

Obesity Crackdown in Schools

Local Battles Needed

Calories: Counting, But is Anyone Cutting?

Kids’ Cereals Still Fun, But Not as Sweet

Aroma, Vinegar - Secret Weapons in War on Obesity?

Speculation Increases Over New Dietary Guidelines

Sodium - How Much is Too Much?

Potassium - A Magic Bullet?

Sugary Sodas Take a Hit

Saturated Fat Limit Too High?

Trans Fat - Get It All Out!

More Omega-3

Probiotics - Bad Turn for Good Bugs

Time to Relax - Energy Drink Backlash

Brain Food - Boosting Cognitive Function Without Claiming It

Chapter 9: Savory Sensations

Meaty Musings

Local Producers Spawn New Era of Butchering

Creative Uses for Offal

Lamb - Reenacted for the Recession

Poultry Pleasers

Fried Chicken - The Next Burger?

Grilled AND Fried

Can’t Get Enough Chicken!

Eggs Are Hot

Sustainable Seafood - Consumers More Caught Up

Small Solutions for a Big Problem

Once Committed, Say So!

Going Exclusively Sustainable

More Interesting Carbs

Grits Go Upscale

Quinoa Goes Mainstream

More Ancient Grains Add Variety

Flatbreads More Mainstream and Ethnic

Vegetables More Trendy

Sweet Potatoes Still Appealing

Kale - The Next “It” Vegetable?

Brussels Sprouts Still Trendy

Winter Squash - More Versatile and Mainstream

Vegetable Ceviche Heating Up

Chapter 10: Sweet Stuff Sells

Sweeteners to Watch

Schizophrenic Sugar

Full Steam Ahead for Stevia

Agave More Mainstream

New Directions for Beverages

Niche Soft Drinks Add Fizz

Big Brands Go Retro

Specialty Iced Teas Still Steeping

Coffee Battle - No Cooling Off Yet

Single Serve Brewing Still Hot

Phenomenal Fruit

Rediscovering Blackberries

Superfruit “Bashing” Tempers Excitement

Superfruits More Exotic than Nutritious

Ice Cream Goes Gourmet & Retro

Back To the Future

Sensational Sandwiches

Desserts - Retro and Comfort Lead the Way

Passion for Pies

Breakfast for Dessert

Appendix: Healthy Weight Commitment Foundation - Participating Companies