Beer Market Analysis in Brazil

  • January 2012
  • -
  • Euromonitor International

It provides the latest retail sales data (2003-2008), allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they legislative, distribution or pricing issues. Projections to 2013 illustrate how the industry is set to change.

Product coverage includes: lager, dark beer, stout, non-/low-alcoholic beer.

Data coverage: indsutry size (historic and projections ), market shares and brand shares.

Reasons to Buy This Report
* Gain in-depth understanding of the beer market ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Table Of Contents

Beer in Brazil

January 2010
List of Contents and Tables
Executive Summary
Growth Undermined by Declining Purchasing Power and Increasing Taxes
AmBev Receives Record Fine and Draws Attention Towards On-trade Distribution Practises
Alcoholic Drinks Manufacturers Increase Their Investment in Premium Products
Rising Home Consumption Fuels Supermarket Sales
Moderate Projected Volume Growth Due To Maturity of Beer and Cachaça Categories
Key Trends and Developments
Manufacturers Diversify Off-trade Packaging Formats
Demand for Premium Products Remains Resilient Despite Economic Downturn
Rising Alcohol Taxes and Duties
AmBev Receives Fine for Anticompetitive Practices
Specialist Retailers
Summary 1 Leading Specialist Retailers 2008
Market Merger and Acquisition Activity
Summary 2 Merger and Acquisition Activity from 2008 to 2009
Legislation
Data table 1 Number of On-trade Establishments by Type from 2004 to 2008
Taxation and Duty Levies
Data table 2 Taxation and Duty Levies on Alcoholic Drinks 2009
Data table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Segments 2009
Data table 4 Selling Margin of a Typical Beer Brand 2009
Data table 5 Selling Margin of a Typical Wine Brand 2009
Data table 6 Selling Margin of a Typical Spirits Brand 2009
Operating Environment
Market Indicators
Data table 7 Retail Consumer Expenditure on Alcoholic Drinks from 2004 to 2009
Market Data
Data table 8 Sales of Alcoholic Drinks by Segment : Total Volume from 2004 to 2009
Data table 9 Sales of Alcoholic Drinks by Segment : Total Value from 2004 to 2009
Data table 10 Sales of Alcoholic Drinks by Segment : % Total Volume Growth from 2004 to 2009
Data table 11 Sales of Alcoholic Drinks by Segment : % Total Value Growth from 2004 to 2009
Data table 12 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: Volume 2009
Data table 13 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: Value 2009
Data table 14 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: % Volume 2009
Data table 15 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: % Value 2009
Data table 16 Market Shares of Alcoholic Drinks by Global Brand Owner from 2005 to 2009
Data table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Data table 18 Off-trade Sales of Alcoholic Drinks by Segment and Distribution Format: % Volume Analysis 2009
Data table 19 Projection Sales of Alcoholic Drinks by Segment : Total Volume from 2009 to 2014
Data table 20 Projection Sales of Alcoholic Drinks by Segment : Total Value from 2009 to 2014
Data table 21 Projection Sales of Alcoholic Drinks by Segment : % Total Volume Growth from 2009 to 2014
Data table 22 Projection Sales of Alcoholic Drinks by Segment : % Total Value Growth from 2009 to 2014
Definitions
Published Data Comparisons
Summary 3 Research Sources
AmBev
Strategic Direction
Key Facts
Summary 4 AmBev - Cia Brasileira de Bebidas: Key Facts
Summary 5 AmBev - Cia Brasileira de Bebidas: Operational Indicators
Company Background
Production
Summary 6 AmBev - Cia Brasileira de Bebidas: Production Statistics 2008
Competitive Positioning
Summary 7 AmBev - Cia Brasileira de Bebidas: Competitive Position 2009
Campari Do Brasil Ltda
Strategic Direction
Key Facts
Summary 8 Campari do Brasil Ltda: Key Facts
Summary 9 Campari do Brasil Ltda: Operational Indicators
Company Background
Production
Summary 10 Campari do Brasil Ltda: Production Statistics 2008
Competitive Positioning
Summary 11 Campari do Brasil Ltda: Competitive Position 2009
Cervejaria Petrópolis SA
Strategic Direction
Key Facts
Summary 12 Cervejaria Petrópolis SA: Key Facts
Summary 13 Cervejaria Petrópolis SA: Operational Indicators
Company Background
Production
Summary 14 Cervejaria Petrópolis SA: Production Statistics 2008
Competitive Positioning
Summary 15 Cervejaria Petrópolis SA: Competitive Position 2009
Cervejarias Kaiser Brasil SA
Strategic Direction
Key Facts
Summary 16 Cervejarias Kaiser Brasil SA: Key Facts
Summary 17 Cervejarias Kaiser Brasil SA: Operational Indicators
Company Background
Production
Summary 18 Cervejarias Kaiser Brasil SA: Production Statistics 2008
Competitive Positioning
Summary 19 Cervejarias Kaiser Brasil SA: Competitive Position 2009
Cia Müller De Bebidas
Strategic Direction
Key Facts
Summary 20 Cia Müller de Bebidas: Key Facts
Summary 21 Cia Müller de Bebidas: Operational Indicators
Company Background
Production
Summary 22 Cia Müller de Bebidas: Production Statistics 2008
Competitive Positioning
Summary 23 Cia Müller de Bebidas: Competitive Position 2009
Pernod Ricard Brasil Ltda
Strategic Direction
Key Facts
Summary 24 Pernod Ricard Brasil Ltda: Key Facts
Summary 25 Pernod Ricard Brasil Ltda: Operational Indicators
Company Background
Production
Summary 26 Pernod Ricard Brasil Ltda: Production Statistics 2008
Competitive Positioning
Summary 27 Pernod Ricard Brasil Ltda: Competitive Position 2009
Schincariol Participações E Representações SA
Strategic Direction
Key Facts
Summary 28 Schincariol Participações e Representações SA: Key Facts
Summary 29 Schincariol Participações e Representações SA: Operational Indicators
Production
Summary 30 Schincariol Participações e Representações SA: Production Statistics 2008
Competitive Positioning
Summary 31 Schincariol Participações e Representações SA: Competitive Position 2009
Vinhos Salton SA Indústria E Comercio
Strategic Direction
Key Facts
Summary 32 Vinhos Salton SA Indústria e Comercio: Key Facts
Summary 33 Vinhos Salton SA Indústria e Comercio: Operational Indicators
Company Background
Production
Summary 34 Vinhos Salton SA Indústria e Comercio: Production Statistics 2008
Competitive Positioning
Summary 35 Vinhos Salton SA Indústria e Comercio: Competitive Position 2009
Vitivinícola Cereser SA
Strategic Direction
Key Facts
Summary 36 Vitivinícola Cereser SA: Key Facts
Company Background
Production
Summary 37 Vitivinícola Cereser SA: Production Statistics 2008
Competitive Positioning
Summary 38 Vitivinícola Cereser SA: Competitive Position 2009
Ypióca Agroindustrial Ltda
Strategic Direction
Key Facts
Summary 39 Ypióca Agroindustrial Ltda: Key Facts
Summary 40 Ypióca Agroindustrial Ltda: Operational Indicators
Company Background
Production
Summary 41 Ypióca Agroindustrial Ltda: Production Statistics 2008
Competitive Positioning
Summary 42 Ypióca Agroindustrial Ltda: Competitive Position 2009
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 43 Lager by Price Band 2009
Sector Data
Data table 23 Number of Breweries from 2003 to 2008
Data table 24 Sales of Beer by Subsector: Total Volume from 2004 to 2009
Data table 25 Sales of Beer by Subsector: Total Value from 2004 to 2009
Data table 26 Sales of Beer by Subsector: % Total Volume Growth from 2004 to 2009
Data table 27 Sales of Beer by Subsector: % Total Value Growth from 2004 to 2009
Data table 28 Sales of Beer by On-trade vs Off-trade Split: Volume from 2004 to 2009
Data table 29 Sales of Beer by On-trade vs Off-trade Split: Value from 2004 to 2009
Data table 30 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth from 2004 to 2009
Data table 31 Sales of Beer by On-trade vs Off-trade Split: % Value Growth from 2004 to 2009
Data table 32 Beer: Production, Imports and Exports: Total Volume from 2003 to 2008
Data table 33 Beer Exports by Country of Destination: Total Volume from 2003 to 2008
Data table 34 Beer Exports by Country of Destination: Total Value from 2003 to 2008
Data table 35 Beer Imports by Country of Origin: Total Volume from 2003 to 2008
Data table 36 Beer Imports by Country of Origin: Total Value from 2003 to 2008
Data table 37 Market Shares of Beer by National Brand Owner from 2005 to 2009
Data table 38 Market Shares of Beer by Global Brand Owner from 2005 to 2009
Data table 39 Brand Shares of Beer from 2006 to 2009
Data table 40 Projection Sales of Beer by Subsector: Total Volume from 2009 to 2014
Data table 41 Projection Sales of Beer by Subsector: Total Value from 2009 to 2014
Data table 42 Projection Sales of Beer by Subsector: % Total Volume Growth from 2009 to 2014
Data table 43 Projection Sales of Beer by Subsector: % Total Value Growth from 2009 to 2014

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