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Beer in Switzerland

  • June 2016
  • -
  • Euromonitor International
  • -
  • 46 pages

Beer in Switzerland recorded a static total growth in 2015, which can be regarded as a satisfactory result when considering the generally declines seen in per capita consumption of beer during the year as well as the common habit of shopping for beer across the border. The main factors preventing declines being seen in beer volume sales in 2015 included the constantly evolving diversity of new products in the category and the above-average summer experienced in the country during the year.

Euromonitor International’s Beer in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Beer in Switzerland
BEER IN SWITZERLAND
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2015
Table 1 Number of Breweries 2010-2015
Category Data
Table 2 Sales of Beer by Category: Total Volume 2010-2015
Table 3 Sales of Beer by Category: Total Value 2010-2015
Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 14 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 15 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 16 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 17 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 18 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 19 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Heineken Switzerland AG in Alcoholic Drinks (switzerland)
Strategic Direction
Key Facts
Summary 2 Heineken Switzerland AG: Key Facts
Summary 3 Feldschloesschen Getraenke AG: Operational Indicators
Competitive Positioning
Summary 4 Feldschloesschen Getraenke AG: Competitive Position 2015
Executive Summary
Stable Results Recorded Despite Unfavourable Persistent Macro-trends
Swiss Franc Shock Puts Pressure on Unit Prices Across the Board
Craft Is King of A Micro Kingdom
Integrated Approach To Distribution Channels Increasingly Gaining Traction
Innovation and Premiumisation To Counter Steer Declining Per Capita Consumption
Key Trends and Developments
the Strong Swiss Franc Increasingly Places Pressure on the Unit Prices of Alcoholic Drinks
Declining Per Capita Consumption of Alcoholic Drinks and Its Ties To the Prevalent Health, Wellness and Fitness Trends
Premiumisation A Driving Factor in An Adverse Trading Environment With Generally Declining Per Capita Consumption
Key New Product Launches
Summary 5 Key New Product Developments 2015
Market Background
Legislation
Taxation and Duty Levies
Summary 6 Taxation and Duty Levies on Alcoholic Drinks 2015
Summary 7 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Summary 8 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Summary 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 33 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 10 Research Sources












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