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Cider/Perry in Brazil

  • June 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

Cider/perry sales increased by 2% in total volume terms during 2015, slower than the 4% average between 2010 and 2015. Volume sales growth, however, surpassed the 1% registered in 2014, mostly because the economy deteriorated in 2015. Cider/perry has, in general, products perceived to be low-value, so consumers tend to substitute more expensive products – such as sparkling wine and wine-based RTDs – with them whenever their disposable income shrinks.

Euromonitor International’s Cider/Perry in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Cider/Perry in Brazil
CIDER/PERRY IN BRAZIL
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2010-2015
Table 2 Sales of Cider/Perry: Total Value 2010-2015
Table 3 Sales of Cider/Perry: % Total Volume Growth 2010-2015
Table 4 Sales of Cider/Perry: % Total Value Growth 2010-2015
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
Table 12 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
Table 13 Forecast Sales of Cider/Perry: Total Volume 2015-2020
Table 14 Forecast Sales of Cider/Perry: Total Value 2015-2020
Table 15 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 16 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
Crs Brands Indústria and Comercio Ltda in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 1 CRS Brands Indústria and Comercio Ltda: Key Facts
Competitive Positioning
Summary 2 CRS Brands Indústria and Comercio Ltda: Competitive Position 2015
Executive Summary
Unfavourable Economic Situation Negatively Affects Sales of Alcoholic Drinks
Drink Less, Drink Better: Premium Beer Brands Continue To Perform Well
A Diversified Portfolio Is the Main Strategy for Maintaining Sales
the Offering of Discounts and Promotions Drives the Performance of Distinct Distribution Channels
Future Performance Will Be Hindered by A Slower On-trade Recovery
Key Trends and Developments
the Polarisation of the Vodka Category: Differentiation Is Key in the Forecast Period
New Distribution Channels for Craft Beers Emerge in Brazil: Barber Shops
Craft Beer As A Gift; Growlers As the Wrapping
Key New Product Launches
Market Background
Legislation
Table 17 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 19 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 20 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 21 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 22 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers
Table 23 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 24 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 25 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 26 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 27 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 28 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 29 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 34 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 35 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 36 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources












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