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Cider/Perry in Switzerland

  • June 2016
  • -
  • Euromonitor International
  • -
  • 40 pages

With the revival of sales of cider which began in 2014, specifically the emergence of so-called ‘new cider’, which has involved in the redefinition and repositioning of cider, the category continued to record positive total volume growth in 2015. In Switzerland, Suure Moscht, or apple wine, has a longstanding tradition, especially among the elderly population. The emergence of ‘new cider’ brands such as Somersby, however, and the increasing interest in these products among so-called ‘millennial’...

Euromonitor International’s Cider/Perry in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Cider/Perry in Switzerland
CIDER/PERRY IN SWITZERLAND
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2010-2015
Table 2 Sales of Cider/Perry: Total Value 2010-2015
Table 3 Sales of Cider/Perry: % Total Volume Growth 2010-2015
Table 4 Sales of Cider/Perry: % Total Value Growth 2010-2015
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
Table 12 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
Table 13 Imports of Cider/Perry by Country of Origin: Total Volume 2009-2014
Table 14 Imports of Cider/Perry by Country of Origin: Total Value 2009-2014
Table 15 Exports of Cider/Perry by Country of Destination: Total Volume 2009-2014
Table 16 Exports of Cider/Perry by Country of Destination: Total Value 2009-2014
Table 17 Forecast Sales of Cider/Perry: Total Volume 2015-2020
Table 18 Forecast Sales of Cider/Perry: Total Value 2015-2020
Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
Heineken Switzerland AG in Alcoholic Drinks (switzerland)
Strategic Direction
Key Facts
Summary 1 Heineken Switzerland AG: Key Facts
Summary 2 Feldschloesschen Getraenke AG: Operational Indicators
Competitive Positioning
Summary 3 Feldschloesschen Getraenke AG: Competitive Position 2015
Executive Summary
Stable Results Recorded Despite Unfavourable Persistent Macro-trends
Swiss Franc Shock Puts Pressure on Unit Prices Across the Board
Craft Is King of A Micro Kingdom
Integrated Approach To Distribution Channels Increasingly Gaining Traction
Innovation and Premiumisation To Counter Steer Declining Per Capita Consumption
Key Trends and Developments
the Strong Swiss Franc Increasingly Places Pressure on the Unit Prices of Alcoholic Drinks
Declining Per Capita Consumption of Alcoholic Drinks and Its Ties To the Prevalent Health, Wellness and Fitness Trends
Premiumisation A Driving Factor in An Adverse Trading Environment With Generally Declining Per Capita Consumption
Key New Product Launches
Summary 4 Key New Product Developments 2015
Market Background
Legislation
Taxation and Duty Levies
Summary 5 Taxation and Duty Levies on Alcoholic Drinks 2015
Summary 6 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Summary 7 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Summary 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 22 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 23 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 24 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 25 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 30 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 31 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 32 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 9 Research Sources












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