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Ice Cream in Croatia

  • December 2014
  • 51 pages
  • Euromonitor International
Report ID: 176856

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In terms of innovation, many players in ice cream appear to have given up on challenging the leading player. Ledo dd has singlehandedly created the “climate” in ice cream, relentlessly launching new flavours, running sweepstakes and communicating with consumers. In addition, high-impact shelf positioning and very strong distribution have preserved the dominant position of this company, which is still eager to introduce new flavour variants.

Euromonitor International's Ice Cream in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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ref:plp2014

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