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Pasta in Thailand

  • April 2015
  • -
  • Euromonitor International
  • -
  • 50 pages

Summary

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Dried pasta was still the only core pasta product available in Thailand in 2014. Thanks to the widespread availability of Western-style cuisine, pasta consumption continued to grow. Core consumption was mainly among urban consumers, especially younger generations, as they had more chance of experiencing international cuisines. Thanks to an expansion of Western-style restaurants, more Thai consumers became familiar with pasta as well as other foods such as spaghetti, macaroni, pizza etc.

Euromonitor International’s Pasta in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Canned/Preserved Pasta, Chilled/Fresh Pasta, Dried Pasta.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pasta market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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