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Ready Meals in Vietnam

  • October 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

With busier lifestyles, especially in big cities such as Ho Chi Minh City and Hanoi, more Vietnamese consumers such as students and office employees had less time to cook in 2016. In addition, not only were consumers time-starved but also unwilling to learn how to cook. Food scandals, negative rumours about food safety, and the low hygiene standards of independent foodservice outlets, particularly small ones and street vendors, caused many consumers to believe that ready meals manufactured by...

Euromonitor International’s Ready Meals in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Ready Meals in Vietnam
READY MEALS IN VIETNAM
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2011-2016
Table 2 Sales of Ready Meals by Category: Value 2011-2016
Table 3 Sales of Ready Meals by Category: % Volume Growth 2011-2016
Table 4 Sales of Ready Meals by Category: % Value Growth 2011-2016
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2011-2016
Table 6 NBO Company Shares of Ready Meals: % Value 2012-2016
Table 7 LBN Brand Shares of Ready Meals: % Value 2013-2016
Table 8 Distribution of Ready Meals by Format: % Value 2011-2016
Table 9 Forecast Sales of Ready Meals by Category: Volume 2016-2021
Table 10 Forecast Sales of Ready Meals by Category: Value 2016-2021
Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2016-2021
Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2016-2021
Masan Consumer Corp in Packaged Food (vietnam)
Strategic Direction
Key Facts
Summary 1 Masan Consumer Corp: Key Facts
Competitive Positioning
Summary 2 Masan Consumer Corp: Competitive Position 2016
Executive Summary
Packaged Food Performance Improves, Despite Slowdown in Economic Growth
Increased Exposure To Western Culture and Cuisine Positively Impacts Packaged Food
Local Players Facing Strong Competition From International Companies
Modern Trade Continues To Gain Traction in 2016
Optimistic Growth Projections for Forecast Period
Key Trends and Developments
School Milk Programme Officially Launched in 2016
Increased Focus on Nutrition With Regard To Innovation
Convenience Stores Gain Importance in Packaged Food
Lower Import Taxes Result in Influx of International Products
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2011-2016
Table 18 Sales of Packaged Food by Category: Value 2011-2016
Table 19 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 20 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 21 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 23 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 24 Penetration of Private Label by Category: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format: % Value 2011-2016
Table 26 Distribution of Packaged Food by Format and Category: % Value 2016
Table 27 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources












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