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Retailing in Brazil

  • July 2015
  • -
  • Euromonitor International
  • -
  • 128 pages

Retailing continued to show growth in 2014, but at a slower pace compared to earlier years in the review period. This slowdown was strongly related to the uncertain economic environment during 2014. High inflation, high unemployment, an unfavourable exchange rate of the Brazilian real against the US dollar, coupled with political uncertainty and social issues, all made consumers more cautious over their consumption, preferring to save than spend.

Euromonitor International's Retailing in Brazil report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Retailing in Brazil
RETAILING IN BRAZIL
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Retailing Continues To Grow in 2014 But at A Slower Pace
Sales of All Categories Suffer From High Inflation
Multichannel Strategy Continues To Develop
Convenience Stores Become Increasingly Popular
Pessimistic Short-term Outlook for Retailers
Key Trends and Developments
Convenience Stores Hit the Spotlight in Retailing in Brazil
Multichannel Retailing Remains A Good Strategy in Fending Off the Competition
Inflation Damages the Economy in 2014
Holidays Combined With Promotions Drive Online Sales
Market Indicators
Table 1 Employment in Retailing 2009-2014
Market Data
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
Table 4 Sales in Store-based Retailing by Channel: Value 2009-2014
Table 5 Store-based Retailing Outlets by Channel: Units 2009-2014
Table 6 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
Table 8 Sales in Non-Store Retailing by Channel: Value 2009-2014
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
Table 10 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
Table 11 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
Table 12 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
Table 14 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
Table 15 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
Table 16 Retailing Company Shares: % Value 2010-2014
Table 17 Retailing Brand Shares: % Value 2011-2014
Table 18 Store-based Retailing Company Shares: % Value 2010-2014
Table 19 Store-based Retailing Brand Shares: % Value 2011-2014
Table 20 Store-based Retailing Brand Shares: Outlets 2011-2014
Table 21 Non-Store Retailing Company Shares: % Value 2010-2014
Table 22 Non-Store Retailing Brand Shares: % Value 2011-2014
Table 23 Non-Grocery Specialists Company Shares: % Value 2010-2014
Table 24 Non-Grocery Specialists Brand Shares: % Value 2011-2014
Table 25 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
Table 26 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 29 Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
Table 30 Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
Table 31 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 32 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 33 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 34 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 37 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 38 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Appendix
Operating Environment
Summary 1 Standard Opening Hours by Channel Type 2014
Table 40 Number of Shopping Centres/Malls 2011-2014
Cash-and-carry
Table 41 Cash-and-Carry: Sales Value 2009-2014
Table 42 Cash-and-Carry: Sales by National Brand Owner: Sales Value 2011-2014
Table 43 Cash-and-Carry: Number of Outlets by National Brand Owner: 2011-2014
Definitions
Sources
Summary 2 Research Sources
Arthur Lundgren Tecidos SA - Casas Pernambucanas in Retailing (brazil)
Strategic Direction
Key Facts
Summary 3 Arthur Lundgren Tecidos SA - Casas Pernambucanas: Key Facts
Summary 4 Arthur Lundgren Tecidos SA - Casas Pernambucanas: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 5 Arthur Lundgren Tecidos SA - Casas Pernambucanas: Private Label Portfolio
Competitive Positioning
Summary 6 Arthur Lundgren Tecidos SA - Casas Pernambucanas: Competitive Position 2014
Chart 1 Arthur Lundgren Tecidos SA - Casas Pernambucanas: Pernambucanas in São Paulo
Avon Cosmeticos Ltda in Retailing (brazil)
Strategic Direction
Key Facts
Summary 7 Avon Cosmeticos Ltda: Key Facts
Summary 8 Avon Cosmeticos Ltda: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 9 Avon Cosmeticos Ltda: Private Label Portfolio
Competitive Positioning
Summary 10 Avon Cosmeticos Ltda: Competitive Position 2014
B2w Cia Global Do Varejo SA in Retailing (brazil)
Strategic Direction
Key Facts
Summary 11 B2W Cia Global Do Varejo SA: Key Facts
Summary 12 B2W Cia Global Do Varejo SA: Operational Indicators
Internet Strategy
Private Label
Competitive Positioning
Summary 13 B2W Cia Global Do Varejo SA: Competitive Position 2014
Botica Comercial Farmacêutica Ltda in Retailing (brazil)
Strategic Direction
Key Facts
Summary 14 Botica Comercial Farmacêutica Ltda: Key Facts
Summary 15 Botica Comercial Farmacêutica Ltda: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 16 Botica Comercial Farmacêutica Ltda: Private Label Portfolio
Competitive Positioning
Summary 17 Botica Comercial Farmacêutica Ltda: Competitive Position 2014
Chart 2 Botica Comercial Farmacêutica Ltda: O Boticário in São Paulo
Carrefour Comercio E Indústria Ltda in Retailing (brazil)
Strategic Direction
Key Facts
Summary 18 Carrefour Comercio e Indústria Ltda: Key Facts
Summary 19 Carrefour Comercio e Indústria Ltda: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 20 Carrefour Comercio e Indústria Ltda: Private Label Portfolio
Competitive Positioning
Summary 21 Carrefour Comercio e Indústria Ltda: Competitive Position 2014
Chart 3 Carrefour Comercio e Indústria Ltda: Carrefour in São Paulo
Lojas Americanas SA in Retailing (brazil)
Strategic Direction
Key Facts
Summary 22 Lojas Americanas SA: Key Facts
Summary 23 Lojas Americanas SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 24 Lojas Americanas SA: Competitive Position 2014
Chart 4 Lojas Americanas Express in São Paulo
Lojas Renner SA in Retailing (brazil)
Strategic Direction
Key Facts
Summary 25 Lojas Renner SA: Key Facts
Summary 26 Lojas Renner SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 27 Lojas Renner SA: Private Label Portfolio
Competitive Positioning
Summary 28 Lojas Renner SA: Competitive Position 2014
Chart 5 Lojas Renner SA: Lojas Renner in São Paulo
Magazine Luiza SA in Retailing (brazil)
Strategic Direction
Key Facts
Summary 29 Magazine Luiza SA: Key Facts
Summary 30 Magazine Luiza SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 31 Magazine Luiza SA: Private Label Portfolio
Competitive Positioning
Summary 32 Magazine Luiza SA: Competitive Position 2014
Natura Cosmeticos SA in Retailing (brazil)
Strategic Direction
Key Facts
Summary 33 Natura Cosmeticos SA: Key Facts
Summary 34 Natura Cosmeticos SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 35 Natura Cosmeticos SA: Private Label Portfolio
Competitive Positioning
Summary 36 Natura Cosmeticos SA: Competitive Position 2014
Wal-mart Brasil Ltda in Retailing (brazil)
Strategic Direction
Key Facts
Summary 37 Wal-Mart Brasil Ltda: Key Facts
Summary 38 Wal-Mart Brasil Ltda: Operational Indicators
Internet Strategy
Summary 39 Wal-Mart Brasil Ltda: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 40 Wal-Mart Brasil Ltda: Private Label Portfolio
Competitive Positioning
Summary 41 Wal-Mart Brasil Ltda: Competitive Position 2014
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 6 Modern Grocery Retailers: Pão de Açúcar, Supermarket in São Paulo
Channel Data
Table 44 Grocery Retailers: Value Sales, Outlets and Selling Space 2009-2014
Table 45 Sales in Grocery Retailers by Channel: Value 2009-2014
Table 46 Grocery Retailers Outlets by Channel: Units 2009-2014
Table 47 Sales in Grocery Retailers by Channel: % Value Growth 2009-2014
Table 48 Grocery Retailers Outlets by Channel: % Unit Growth 2009-2014
Table 49 Grocery Retailers Company Shares: % Value 2010-2014
Table 50 Grocery Retailers Brand Shares: % Value 2011-2014
Table 51 Grocery Retailers Brand Shares: Outlets 2011-2014
Table 52 Grocery Retailers Brand Shares: Selling Space 2011-2014
Table 53 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2014-2019
Table 54 Forecast Sales in Grocery Retailers by Channel: Value 2014-2019
Table 55 Forecast Grocery Retailers Outlets by Channel: Units 2014-2019
Table 56 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 57 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Headlines
Trends
Chart 7 Apparel and Footwear Specialist Retailers: Youcom in São Paulo
Chart 8 Apparel and Footwear Specialist Retailers: Marisa in São Paulo
Channel Data
Table 58 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2009-2014
Table 59 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Table 60 Apparel And Footwear Specialist Retailers Company Shares: % Value 2010-2014
Table 61 Apparel And Footwear Specialist Retailers Brand Shares: % Value 2011-2014
Table 62 Apparel And Footwear Specialist Retailers Brand Shares: Outlets 2011-2014
Table 63 Apparel And Footwear Specialist Retailers Brand Shares: Selling Space 2011-2014
Table 64 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2014-2019
Table 65 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Headlines
Trends
Channel Formats
Chart 9 Electronics and Appliance Specialist Retailers: Casas Bahia in São Paulo
Channel Data
Table 66 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2009-2014
Table 67 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Table 68 Electronics and Appliance Specialist Retailers Company Shares: % Value 2010-2014
Table 69 Electronics and Appliance Specialist Retailers Brand Shares: % Value 2011-2014
Table 70 Electronics and Appliance Specialist Retailers Brand Shares: Outlets 2011-2014
Table 71 Electronics and Appliance Specialist Retailers Brand Shares: Selling Space 2011-2014
Table 72 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2014-2019
Table 73 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 10 Health and Beauty Specialist Retailers: Quem Disse, Berenice? in São Paulo
Chart 11 Health and beauty specialist_drogasil
Channel Data
Table 74 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2009-2014
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: Value 2009-2014
Table 76 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Table 77 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2009-2014
Table 78 Health and Beauty Specialist Retailers Company Shares: % Value 2010-2014
Table 79 Health and Beauty Specialist Retailers Brand Shares: % Value 2011-2014
Table 80 Health and Beauty Specialist Retailers Brand Shares: Outlets 2011-2014
Table 81 Health and Beauty Specialist Retailers Brand Shares: Selling Space 2011-2014
Table 82 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2014-2019
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 84 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 85 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 12 Home and Garden Specialist Retailers: Leroy Merlin in São Paulo
Channel Data
Table 86 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2009-2014
Table 87 Sales in Home and Garden Specialist Retailers by Channel: Value 2009-2014
Table 88 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Table 89 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2009-2014
Table 90 Home and Garden Specialist Retailers Company Shares: % Value 2010-2014
Table 91 Home and Garden Specialist Retailers Brand Shares: % Value 2011-2014
Table 92 Home and Garden Specialist Retailers Brand Shares: Outlets 2011-2014
Table 93 Home and Garden Specialist Retailers Brand Shares: Selling Space 2011-2014
Table 94 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2014-2019
Table 95 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 96 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 97 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Headlines
Trends
Channel Formats
Chart 13 Leisure and Personal Goods Specialist Retailers: Kalunga in São Paulo
Chart 14 Leisure and Personal Goods Specialist Retailers: PBKIDS Brinquedos in São Paulo
Channel Data
Table 98 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2009-2014
Table 99 Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2009-2014
Table 100 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Table 101 Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2009-2014
Table 102 Leisure and Personal Goods Specialist Retailers Company Shares: % Value 2010-2014
Table 103 Leisure and Personal Goods Specialist Retailers Brand Shares: % Value 2011-2014
Table 104 Leisure and Personal Goods Specialist Retailers Brand Shares: Outlets 2011-2014
Table 105 Leisure and Personal Goods Specialist Retailers Brand Shares: Selling Space 2011-2014
Table 106 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2014-2019
Table 107 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2014-2019
Table 108 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 109 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 15 Mixed Retailers: Americanas Express in São Paulo
Channel Data
Table 110 Mixed Retailers: Value Sales, Outlets and Selling Space 2009-2014
Table 111 Sales in Mixed Retailers by Channel: Value 2009-2014
Table 112 Mixed Retailers Outlets by Channel: Units 2009-2014
Table 113 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Table 114 Sales in Mixed Retailers by Channel: % Value Growth 2009-2014
Table 115 Mixed Retailers Outlets by Channel: % Unit Growth 2009-2014
Table 116 Mixed Retailers Company Shares: % Value 2010-2014
Table 117 Mixed Retailers Brand Shares: % Value 2011-2014
Table 118 Mixed Retailers Brand Shares: Outlets 2011-2014
Table 119 Mixed Retailers Brand Shares: Selling Space 2011-2014
Table 120 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2014-2019
Table 121 Forecast Sales in Mixed Retailers by Channel: Value 2014-2019
Table 122 Forecast Mixed Retailers Outlets by Channel: Units 2014-2019
Table 123 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 124 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 125 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Channel Indicators
Table 126 Direct Selling Agents 2012-2014
Channel Data
Table 127 Direct Selling by Category: Value 2009-2014
Table 128 Direct Selling by Category: % Value Growth 2009-2014
Table 129 Direct Selling Company Shares: % Value 2010-2014
Table 130 Direct Selling Brand Shares: % Value 2011-2014
Table 131 Direct Selling Forecasts by Category: Value 2014-2019
Table 132 Direct Selling Forecasts by Category: % Value Growth 2014-2019
Headlines
Trends
Channel Data
Table 133 Homeshopping by Category: Value 2009-2014
Table 134 Homeshopping by Category: % Value Growth 2009-2014
Table 135 Homeshopping Company Shares: % Value 2010-2014
Table 136 Homeshopping Brand Shares: % Value 2011-2014
Table 137 Homeshopping Forecasts by Category: Value 2014-2019
Table 138 Homeshopping Forecasts by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 139 Internet Retailing by Category: Value 2009-2014
Table 140 Internet Retailing by Category: % Value Growth 2009-2014
Table 141 Internet Retailing Company Shares: % Value 2010-2014
Table 142 Internet Retailing Brand Shares: % Value 2011-2014
Table 143 Internet Retailing Forecasts by Category: Value 2014-2019
Table 144 Internet Retailing Forecasts by Category: % Value Growth 2014-2019
Headlines
Trends
Channel Data
Table 145 Vending by Category: Value 2009-2014
Table 146 Vending by Category: % Value Growth 2009-2014
Table 147 Vending Company Shares: % Value 2010-2014
Table 148 Vending Brand Shares: % Value 2011-2014
Table 149 Vending Forecasts by Category: Value 2014-2019
Table 150 Vending Forecasts by Category: % Value Growth 2014-2019












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