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Retailing in Tunisia

  • January 2016
  • -
  • Euromonitor International
  • -
  • 43 pages

Retailing in Tunisia maintained strong growth in 2015 as the current value growth rates recorded during the year were higher than the current value CAGR recorded at industry level over the entire review period. Higher retail selling prices and the deployment of modern retailing formats in Tunisia’s larger cities were the drivers of this positive performance. However, the underdevelopment of large-format retail outlets in Tunisia’s rural areas compromised growth rates to some extent.

Euromonitor International’s Retailing in Tunisia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Retailing in Tunisia
RETAILING IN TUNISIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Retailing Records An Increase in Growth Over Review Period
Powerful Evolution for E-commerce in Tunisia
Both Grocery and Non-grocery Retailing on the Rise
Grocery Retailers Leads A Fragmented Market
Slow Performance Expected Over the Forecast Period
Key Trends and Developments
Supermarkets Is Expected To Be the Next Big Retail Channel To Emerge
Mobile Internet Retailing Will Rise in the Forecast Period
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2015
Cash and Carry
Table 1 Cash and Carry Value Sales: 2010-2015
Market Data
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
Table 4 Sales in Store-Based Retailing by Channel: Value 2010-2015
Table 5 Store-Based Retailing Outlets by Channel: Units 2010-2015
Table 6 Sales in Store-Based Retailing by Channel: % Value Growth 2010-2015
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2010-2015
Table 8 Retailing GBO Company Shares: % Value 2011-2015
Table 9 Retailing GBN Brand Shares: % Value 2012-2015
Table 10 Store-based Retailing GBO Company Shares: % Value 2011-2015
Table 11 Store-based Retailing GBN Brand Shares: % Value 2012-2015
Table 12 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
Table 13 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 14 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 15 Forecast Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 16 Forecast Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 17 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 18 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Definitions
Store-based Retailing
Non-store Retailing
Sources
Summary 2 Research Sources
Magasin General, Groupe in Retailing (tunisia)
Strategic Direction
Company Background
Digital Strategy
Chart 1 Groupe Magasin General: Magasin General, Supermarket in Tunis
Chart 2 Groupe Magasin General: MG Maxi, Supermarket in Sfax
Competitive Positioning
Summary 3 Groupe Magasin General: Competitive Position 2015
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 3 Modern Grocery Retailers: Magasin General, Supermarkets in Tunis
Chart 4 Modern Grocery Retailers: Geant, Hypermarket in Ariana
Chart 5 Modern Grocery Retailers: Total Bonjour, Chained Forecourt in Grombalia
Chart 6 Traditional Grocery Retailers: Epicerie, independent small grocery in Tunis
Channel Data
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 20 Sales in Grocery Retailers by Channel: Value 2010-2015
Table 21 Grocery Retailers Outlets by Channel: Units 2010-2015
Table 22 Sales in Grocery Retailers by Channel: % Value Growth 2010-2015
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2010-2015
Table 24 Grocery Retailers GBO Company Shares: % Value 2011-2015
Table 25 Grocery Retailers GBN Brand Shares: % Value 2012-2015
Table 26 Grocery Retailers LBN Brand Shares: Outlets 2012-2015
Table 27 Grocery Retailers LBN Brand Shares: Selling Space 2012-2015
Table 28 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 29 Forecast Sales in Grocery Retailers by Channel: Value 2015-2020
Table 30 Forecast Grocery Retailers Outlets by Channel: Units 2015-2020
Table 31 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 32 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 7 Non-Grocery Specialists: Patisserie Masmoudi Other non-grocery in Sfax
Chart 8 Non-Grocery Specialists: Nedra Optique , Health and beauty specialist retailer in Tunis
Channel Data
Table 33 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
Table 34 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
Table 35 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
Table 36 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
Table 37 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 45 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 46 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 47 Sales in Non-Store Retailing by Channel: Value 2010-2015
Table 48 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
Table 49 Non-Store Retailing GBO Company Shares: % Value 2011-2015
Table 50 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
Table 51 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 52 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020












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