Table of Contents
RTDs/high-strength premixes grew by 10% in total volume terms in 2015, much higher than the review period CAGR of 2%. This dynamism was a result of the entrance and consolidation of Cia Brasileira de Bebidas (Ambev) in the category, with its brands Skol Beats Senses and Skol Beats Spirits. These are malt-based RTDs, which take advantage of the Skol brand’s high awareness and loyalty among consumers, being positioned as mixed drinks to be consumed at social occasions with friends or at parties an...
Euromonitor International’s RTDs/High-Strength Premixes in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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