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Rtds/High-Strength Premixes in Portugal

  • June 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

In recent years, Portuguese consumers have been looking for lighter and sweeter flavoured alcoholic drinks and this presents an opportunity for the manufacturers of RTDs/high-strength premixes as many of the products in this category actually meet these requirements. Nevertheless, towards the end of the review period, the category suffered from the spectacular success of the Somersby brand in cider/perry as well as from the rise of flavoured/mixed beer. As a result, manufacturers have focused th...

Euromonitor International’s RTDs/High-Strength Premixes in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Rtds/High-Strength Premixes in Portugal
RTDS/HIGH-STRENGTH PREMIXES IN PORTUGAL
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Executive Summary
First Signs of Economic Improvement Have A Positive Impact on Sales of Alcoholic Drinks
the Tastes of Portuguese Consumers Are Becoming More Sophisticated
Unicer - Bebidas De Portugal Maintains the Leading Position in Alcoholic Drinks
the On-trade Channel Outperforms the Off-trade Channel in 2015
Alcoholic Drinks Is Expected To Post Positive Growth Over the Forecast Period
Key Trends and Developments
First Signs of Economic Recovery Positively Impact Alcoholic Drinks
Rising Inbound Tourism Has Positive Impact on On-trade Channel
Preference for Lighter and Flavoured Products Are on the Rise
Key New Product Launches
Summary 1 Key New Product Developments 2015
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2015
Table 18 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 19 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 20 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 21 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 22 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 23 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 25 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 26 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 27 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 28 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 33 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 34 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 35 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources












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