Table of Contents
Other spirits represented 98% of total volume sales of spirits in China in 2012, with many high-end other spirits purchased by public funds for entertainment. The slower volume growth stemmed from the central government’s ban on the use of public funds for wining and dining in 2012, which resulted in slower volume growth of other spirits compared to the year before, alongside the decelerating local economy and rising health awareness among consumers. In November 2012, Juigui-branded alcoholic...
Euromonitor International's Spirits in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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