Spirits Market Analysis in Portugal

• Publication date: January 2010

It provides the latest retail sales data (2003-2008), allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they legislative, distribution or pricing issues. Projections to 2013 illustrate how the industry is set to change. Product coverage includes: whisk(e)y, brandy and cognac, white spirits (gin, vodka), rum, ...

It provides the latest retail sales data (2003-2008), allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they legislative, distribution or pricing issues. Projections to 2013 illustrate how the industry is set to change.

Product coverage includes: whisk(e)y, brandy and cognac, white spirits (gin, vodka), rum, tequila and liqueurs.

Data coverage: indsutry size (historic and projections ), market shares and brand shares.

Reasons to Buy This Report
* Gain in-depth understanding of the spirits market ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Spirits Industry in Portugal

Spirits in Portugal

January 2010
List of Contents and Tables
Executive Summary
Credit Crunch Impacts Alcoholic Drinks Industry
Traditional Drinks Gain Momentum
Unicer and Scc in the Lead
Off-trade Wins
Moderately Positive Future Ahead
Key Trends and Developments
Economy Impacts Sales
Portuguese Revivalism
Polarisation Affects the Industry
in Rather Than Out
Specialist Retailers
Market Merger and Acquisition Activity
Legislation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2009
Data table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Segments 2009
Data table 2 Selling Margin of a Typical Beer Brand 2009
Data table 3 Selling Margin of a Typical Wine Brand 2009
Data table 4 Selling Margin of a Typical Spirits Brand 2009
Operating Environment
Market Indicators
Data table 5 Retail Consumer Expenditure on Alcoholic Drinks from 2004 to 2009
Market Data
Data table 6 Sales of Alcoholic Drinks by Segment : Total Volume from 2004 to 2009
Data table 7 Sales of Alcoholic Drinks by Segment : Total Value from 2004 to 2009
Data table 8 Sales of Alcoholic Drinks by Segment : % Total Volume Growth from 2004 to 2009
Data table 9 Sales of Alcoholic Drinks by Segment : % Total Value Growth from 2004 to 2009
Data table 10 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: Volume 2009
Data table 11 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: Value 2009
Data table 12 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: % Volume 2009
Data table 13 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: % Value 2009
Data table 14 Market Shares of Alcoholic Drinks by Global Brand Owner from 2005 to 2009
Data table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Data table 16 Off-trade Sales of Alcoholic Drinks by Segment and Distribution Format: % Volume Analysis 2009
Data table 17 Projection Sales of Alcoholic Drinks by Segment : Total Volume from 2009 to 2014
Data table 18 Projection Sales of Alcoholic Drinks by Segment : Total Value from 2009 to 2014
Data table 19 Projection Sales of Alcoholic Drinks by Segment : % Total Volume Growth from 2009 to 2014
Data table 20 Projection Sales of Alcoholic Drinks by Segment : % Total Value Growth from 2009 to 2014
Definitions
Summary 2 Research Sources
Cooperativa Agrícola Reguengos De Monsaraz
Strategic Direction
Key Facts
Summary 3 Cooperativa Agrícola Reguengos de Monsaraz: Key Facts
Company Background
Competitive Positioning
Summary 4 Cooperativa Agrícola Reguengos de Monsaraz: Competitive Position 2009
Primedrinks - Comercialização De Bebidas Alcoolicas E Produtos Alimentares, SA
Strategic Direction
Key Facts
Summary 5 PrimeDrinks - Comercialização de Bebidas Alcoolicas e Produtos Alimentares, SA: Key Facts
Company Background
Competitive Positioning
Summary 6 PrimeDrinks - Comercialização de Bebidas Alcoolicas e Produtos Alimentares, SA: Competitive Position 2009
Scc - Sociedade Central De Cervejas SA
Strategic Direction
Key Facts
Summary 7 SCC - Sociedade Central de Cervejas SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 SCC - Sociedade Central de Cervejas SA: Competitive Position 2009
Sogrape - Vinhos De Portugal SA
Strategic Direction
Key Facts
Summary 9 Sogrape - Vinhos de Portugal SA: Key Facts
Summary 10 Sogrape - Vinhos de Portugal SA: Operational Indicators
Company Background
Competitive Positioning
Summary 11 Sogrape - Vinhos de Portugal SA : Competitive Position 2009
Unicer - Bebidas De Portugal, SA
Strategic Direction
Key Facts
Summary 12 Unicer - Bebidas de Portugal SA: Key Facts
Summary 13 Unicer - Bebidas de Portugal SA: Operational Indicators
Company Background
Competitive Positioning
Summary 14 Unicer - Bebidas de Portugal SA: Competitive Position 2009
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Sector Data
Data table 21 Sales of Spirits by Subsector: Total Volume from 2004 to 2009
Data table 22 Sales of Spirits by Subsector: Total Value from 2004 to 2009
Data table 23 Sales of Spirits by Subsector: % Total Volume Growth from 2004 to 2009
Data table 24 Sales of Spirits by Subsector: % Total Value Growth from 2004 to 2009
Data table 25 Sales of Spirits by On-trade vs Off-trade Split: Volume from 2004 to 2009
Data table 26 Sales of Spirits by On-trade vs Off-trade Split: Value from 2004 to 2009
Data table 27 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth from 2004 to 2009
Data table 28 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth from 2004 to 2009
Data table 29 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split from 2004 to 2009
Data table 30 Sales of Gin by Premium/Super-premium Split from 2004 to 2009
Data table 31 Sales of Vodka by Premium/Super-premium Split from 2004 to 2009
Data table 32 Sales of Flavoured vs Non-flavoured Vodka from 2004 to 2009
Data table 33 Spirits Production, Imports and Exports: Total Volume from 2003 to 2008
Data table 34 Spirits Exports by Country of Destination: Total Volume from 2003 to 2008
Data table 35 Spirits Exports by Country of Destination: Total Value from 2003 to 2008
Data table 36 Spirits Imports by Country of Origin: Total Volume from 2003 to 2008
Data table 37 Spirits Imports by Country of Origin: Total Value from 2003 to 2008
Data table 38 Whisk(e)y Production, Imports and Exports: Total Volume from 2003 to 2008
Data table 39 Brandy & Cognac Production, Imports and Exports: Total Volume from 2003 to 2008
Data table 40 Vodka Production, Imports and Exports: Total Volume from 2003 to 2008
Data table 41 Gin Production, Imports and Exports: Total Volume from 2003 to 2008
Data table 42 Rum Production, Imports and Exports: Total Volume from 2003 to 2008
Data table 43 Tequila Production, Imports and Exports: Total Volume from 2003 to 2008
Data table 44 Liqueurs Production: Total Volume from 2003 to 2008
Data table 45 Market Shares of Spirits by National Brand Owner from 2005 to 2009
Data table 46 Market Shares of Spirits by Global Brand Owner from 2005 to 2009
Data table 47 Brand Shares of Spirits from 2006 to 2009
Data table 48 Projection Sales of Spirits by Subsector: Total Volume from 2009 to 2014
Data table 49 Projection Sales of Spirits by Subsector: Total Value from 2009 to 2014
Data table 50 Projection Sales of Spirits by Subsector: % Total Volume Growth from 2009 to 2014
Data table 51 Projection Sales of Spirits by Subsector: % Total Value Growth from 2009 to 2014