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Toys and Games in Australia

  • September 2016
  • -
  • Euromonitor International
  • -
  • 39 pages

Toys and games in Australia recorded strong current value growth in 2015, outperforming the CAGR of the review period. In toys and games, video games posted double-digit growth, which drove sales in 2015, while sales of traditional toys and games were mainly driven by licensing, leading to the continued growth of construction toys and action figures and accessories.

Euromonitor International’s Toys and Games in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Toys and Games in Australia
TOYS AND GAMES IN AUSTRALIA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Video Gaming and Licensing Drive Performance
Licensed Toys Boost Value Sales of Traditional Toys and Games
Sony Australia Leads Toys and Games in Australia
Purchasing Online Is Increasingly Preferred
Positive Outlook for Toys and Games
Key Trends and Developments
Gambling in Online Video Gaming
Is Virtual Reality the Key To Enhancing Shoppers' Retail Experience?
Market Data
Table 1 Sales of Toys and Games by Category: Value 2010-2015
Table 2 Sales of Toys and Games by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Toys and Games: % Value 2011-2015
Table 4 LBN Brand Shares of Toys and Games: % Value 2012-2015
Table 5 Distribution of Toys and Games by Format: % Value 2010-2015
Table 6 Forecast Sales of Toys and Games by Category: Value 2015-2020
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Sony Computer Entertainment Australia Pty Ltd in Toys and Games (australia)
Strategic Direction
Key Facts
Summary 2 Sony Computer Entertainment Australia Pty Ltd: Key Facts
Summary 3 Sony Computer Entertainment Australia Pty Ltd: Operational Indicators
Competitive Positioning
Summary 4 Sony Computer Entertainment Australia Pty Ltd: Competitive Position 2015
Toys "r" US (australia) Pty Ltd in Toys and Games (australia)
Strategic Direction
Key Facts
Summary 5 Toys "R" Us (Australia) Pty Ltd: Key Facts
Summary 6 Toys "R" Us (Australia) Pty Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 7 Toys "R" Us (Australia) Pty Ltd: Private Label Portfolio
Competitive Positioning
Summary 8 Toys "R" Us (Australia) Pty Ltd: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Licencing
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2010-2015
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
Table 11 Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
Table 12 Sales of Traditional Toys and Games by Price: % Value 2010-2015
Table 13 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
Table 14 NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
Table 15 LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
Table 16 Distribution of Traditional Toys and Games by Format: % Value 2010-2015
Table 17 Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 18 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 19 Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 20 Sales of Video Games by Category: Value 2010-2015
Table 21 Sales of Video Games by Category: % Value Growth 2010-2015
Table 22 Video Gaming Population: Number of People 2010-2015
Table 23 Video Gaming Population: % Number of People 2010-2015
Table 24 NBO Company Shares of Video Games: % Value 2011-2015
Table 25 LBN Brand Shares of Video Games: % Value 2012-2015
Table 26 NBO Company Shares of Video Games Hardware: % Value 2011-2015
Table 27 LBN Brand Shares of Video Games Hardware: % Value 2012-2015
Table 28 NBO Company Shares of Video Games Software: % Value 2011-2015
Table 29 LBN Brand Shares of Video Games Software: % Value 2012-2015
Table 30 Distribution of Video Games by Format: % Value 2010-2015
Table 31 Distribution of Video Games Hardware by Format: % Value 2010-2015
Table 32 Distribution of Video Games Software by Format: % Value 2010-2015
Table 33 Forecast Sales of Video Games by Category: Value 2015-2020
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2015-2020












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