Table of Contents
Toys and games recorded positive value growth in 2015, with licenced products within traditional toys and games as well as mobile gaming revenue driving sales. Licensed Disney ranges were particularly popular, with Marvel Heroes and Star Wars dominating sales. In addition, the mobile gaming population also grew as popular mobile games require zero upfront cost, thus increasing accessibility to a larger group of consumers while encouraging micro transactions at the same time...
Euromonitor International’s Toys and Games in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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