Publishing Market Overview in the United States

• Publication date: March 2012

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information. What's In This Report * Contains an executive summary and data on value, volume and/or key market segments * Provides textual analysis of ’s recent performance and future prospects * Incorporate...

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by value and/or volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors

This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The publishing industry consists of books, newspaper and magazines sectors . The book publishing market comprises publishers of academic, professional, general and other (fictions, non-fiction etc) books. The industry value of this sector refers to the domestic B2C sales of books only at the retail sales price (RSP). The newspaper and magazine sector value is calculated as the sales generated by publishers from B2C sales of copies of their products, and does not include advertising sales . Any currency conversions used in the creation of this market research report have been calculated using constant 2009 annual average exchange rates.

For the purposes of this market research report, the Americas consists of North America and South America.

North America consists of Canada, Mexico, and the United States.

South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.

Publishing Industry in the United States

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Bertelsmann AG 22
News Corporation 26
Time Warner Inc. 33
MARKET FORECASTS 42
Market value projection 42
MACROECONOMIC INDICATORS 43
APPENDIX 45
Methodology 45
Industry associations 46
Related Datamonitor research 46
Disclaimer 47
ABOUT DATAMONITOR 48
Premium Reports 48
Summary Reports 48
Datamonitor consulting 48


Index of Tables
Data table 1: United States publishing market sales : USD billion, 2005–09(e) 10
Data table 2: United States publishing industry sector ation I:% share, by value, 2009(e) 11
Data table 3: United States publishing industry sector ation II: % share, by value, 2009(e) 12
Data table 4: Bertelsmann AG: key facts 22
Data table 5: Bertelsmann AG: key financials ($) 23
Data table 6: Bertelsmann AG: key financials (€) 24
Data table 7: Bertelsmann AG: key financial ratios 24
Data table 8: News Corporation: key facts 26
Data table 9: News Corporation: key financials ($) 31
Data table 10: News Corporation: key financial ratios 31
Data table 11: Time Warner Inc.: key facts 33
Data table 12: Time Warner Inc.: key financials ($) 40
Data table 13: Time Warner Inc.: key financial ratios 40
Data table 14: United States publishing market sales projection : USD billion, 2009–14 42
Data table 15: United States size of population (million), 2005–09 43
Data table 16: United States Gross Domestic Product (constant 2000 prices, USD billion), 2005–09 43
Data table 17: United States Gross Domestic Product (current prices, USD billion), 2005–09 43
Data table 18: United States inflation, 2005–09 44
Data table 19: United States consumer price index (absolute), 2005–09 44
Data table 20: United States exchange rate, 2005–09 44


Index of Figures
Chart 1: United States publishing market sales : USD billion, 2005–09(e) 10
Chart 2: United States publishing industry sector ation I:% share, by value, 2009(e) 11
Chart 3: United States publishing industry sector ation II: % share, by value, 2009(e) 12
Chart 4: Forces driving competition in the publishing industry in the United States, 2009 13
Chart 5: Drivers of buyer power in the publishing industry in the United States, 2009 15
Chart 6: Drivers of supplier power in the publishing industry in the United States, 2009 17
Chart 7: Factors influencing the likelihood of new entrants in the publishing industry in the United States, 2009 18
Chart 8: Factors influencing the threat of substitutes in the publishing industry in the United States, 2009 20
Chart 9: Drivers of degree of rivalry in the publishing industry in the United States, 2009 21
Chart 10: Bertelsmann AG: revenues & profitability 25
Chart 11: Bertelsmann AG: assets & liabilities 25
Chart 12: News Corporation: revenues & profitability 32
Chart 13: News Corporation: assets & liabilities 32
Chart 14: Time Warner Inc.: revenues & profitability 41
Chart 15: Time Warner Inc.: assets & liabilities 41
Chart 16: United States publishing market sales projection : USD billion, 2009–14 42