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Global Mobile Phones

  • June 2016
  • -
  • MarketLine
  • -
  • 43 pages

Summary
Global Mobile Phones industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile phones market in the global

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the globalmobile phones market

Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Global mobile phones market with five year forecasts by both value and volume

Synopsis
Essential resource for top-line data and analysis covering the Global mobile phones market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy
What was the size of the Global mobile phones market by value in 2015?

What will be the size of the Global mobile phones market in 2020?

What factors are affecting the strength of competition in the Global mobile phones market?

How has the market performed over the last five years?

Who are the top competitors in the global mobile phones market?

Key Highlights
The mobile phone market consists of all cell phones used for mobile telephony. The market is split into two segments: feature phones and smartphones. Smartphones are defined as advanced cell phones that serve as computing devices in addition to being mobile handsets and that run on an advanced mobile operating system. Key examples of smartphones include the Apple iPhone range (which run on the iOS operating system), Samsung Galaxy S6 (which runs on the Android operating system) and Blackberry and Windows Phone handsets. Feature phones are defined as cell phones that are not considered to be smartphones. Feature phones may still offer some features that smartphones do, such as the ability to browse the Internet, listen to music or take pictures, but have significantly less computational power than smartphones. Key examples of feature phones include the Nokia 105 and the LG Cosmos 3. The market does not include other types of handset, such as cordless phones in which a short-range radio link is used to communicate between the handset and a fixed-line base station, or those used for specialized applications such as two-way radio, etc. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases and market values have been calculated using average selling prices before the impact of carrier subsidies. The units in the report represent number of phones delivered to users each year, not the total number of phones in existence. All currency conversions are carried out at constant average annual 2015 exchange rates.

The global mobile phones market had total revenues of $301.1bn in 2015, representing a compound annual growth rate (CAGR) of 12.2% between 2011 and 2015.

Market consumption volume increased with a CAGR of 9.5% between 2011-2015, to reach a total of 1,423.4 million units in 2015.

The performance of the market is forecast to decelerate, with only moderate growth forecast over the coming five years.

Table Of Contents

Global Mobile Phones
Table of Contents
Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Apple Inc.
Huawei Investment and Holding Co., Ltd.
Microsoft Corporation
Samsung Electronics Co., Ltd.
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables
Table 1: Global mobile phones market value: $ billion, 2011-15
Table 2: Global mobile phones market volume: million units, 2011-15
Table 3: Global mobile phones market category segmentation: million units, 2015
Table 4: Global mobile phones market geography segmentation: $ billion, 2015
Table 5: Global mobile phones market value forecast: $ billion, 2015-20
Table 6: Global mobile phones market volume forecast: million units, 2015-20
Table 7: Apple Inc.: key facts
Table 8: Apple Inc.: key financials ($)
Table 9: Apple Inc.: key financial ratios
Table 10: Huawei Investment and Holding Co., Ltd.: key facts
Table 11: Huawei Investment and Holding Co., Ltd.: key financials ($)
Table 12: Huawei Investment and Holding Co., Ltd.: key financials (CNY)
Table 13: Huawei Investment and Holding Co., Ltd.: key financial ratios
Table 14: Microsoft Corporation: key facts
Table 15: Microsoft Corporation: key financials ($)
Table 16: Microsoft Corporation: key financial ratios
Table 17: Samsung Electronics Co., Ltd.: key facts
Table 18: Samsung Electronics Co., Ltd.: key financials ($)
Table 19: Samsung Electronics Co., Ltd.: key financials (KRW)
Table 20: Samsung Electronics Co., Ltd.: key financial ratios

List of Figures
Figure 1: Global mobile phones market value: $ billion, 2011-15
Figure 2: Global mobile phones market volume: million units, 2011-15
Figure 3: Global mobile phones market category segmentation: % share, by volume, 2015
Figure 4: Global mobile phones market geography segmentation: % share, by value, 2015
Figure 5: Global mobile phones market value forecast: $ billion, 2015-20
Figure 6: Global mobile phones market volume forecast: million units, 2015-20
Figure 7: Forces driving competition in the global mobile phones market, 2015
Figure 8: Drivers of buyer power in the global mobile phones market, 2015
Figure 9: Drivers of supplier power in the global mobile phones market, 2015
Figure 10: Factors influencing the likelihood of new entrants in the global mobile phones market, 2015
Figure 11: Factors influencing the threat of substitutes in the global mobile phones market, 2015
Figure 12: Drivers of degree of rivalry in the global mobile phones market, 2015
Figure 13: Apple Inc.: revenues and profitability
Figure 14: Apple Inc.: assets and liabilities
Figure 15: Huawei Investment and Holding Co., Ltd.: revenues and profitability
Figure 16: Huawei Investment and Holding Co., Ltd.: assets and liabilities
Figure 17: Microsoft Corporation: revenues and profitability
Figure 18: Microsoft Corporation: assets and liabilities
Figure 19: Samsung Electronics Co., Ltd.: revenues and profitability
Figure 20: Samsung Electronics Co., Ltd.: assets and liabilities

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