It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by value and/or volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors

This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The games consoles industry consists of the total sales generated by Nintendo, Microsoft and Sony through the sale of their console platforms, including any handheld systems. Industry values have been calculated using annual average retail prices for each individual industry . Industrieshares are based upon volume sales and consist of all console sales, including handheld. Any currency calculations used in the creation of this market research report have been calculated using constant 2009 annual average exchange rates.

For the purposes of this market research report, the Americas consists of North America and South America.

North America consists of Canada, Mexico, and the United States.

South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.

Table Of Contents

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION II 11
FIVE FORCES ANALYSIS 12
Summary 12
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 20
Microsoft Corporation (Microsoft Xbox 360) 20
Nintendo Co., Ltd. 24
Sony Corporation (Playstation) 28
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value projection 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39


Index of Tables
Data table 1: United States games consoles market sales : USD billion, 2005-09(e) 10
Data table 2: United States games consoles industry sector ation II: % share, by value, 2009(e) 11
Data table 3: Microsoft Corporation (Microsoft Xbox 360): key facts 20
Data table 4: Microsoft Corporation (Microsoft Xbox 360): key financials ($) 22
Data table 5: Microsoft Corporation (Microsoft Xbox 360): key financial ratios 22
Data table 6: Nintendo Co., Ltd.: key facts 24
Data table 7: Nintendo Co., Ltd.: key financials ($) 25
Data table 8: Nintendo Co., Ltd.: key financials (Â¥) 25
Data table 9: Nintendo Co., Ltd.: key financial ratios 26
Data table 10: Sony Corporation (Playstation): key facts 28
Data table 11: Sony Corporation (Playstation): key financials ($) 29
Data table 12: Sony Corporation (Playstation): key financials (Â¥) 29
Data table 13: Sony Corporation (Playstation): key financial ratios 30
Data table 14: United States games consoles industry distribution: % share, by value, 2009(e) 32
Data table 15: United States games consoles market sales projection : USD billion, 2009-14 33
Data table 16: United States size of population (million), 2005-09 34
Data table 17: United States gdp (constant 2000 prices, USD billion), 2005-09 34
Data table 18: United States gdp (current prices, USD billion), 2005-09 34
Data table 19: United States inflation, 2005-09 35
Data table 20: United States consumer price index (absolute), 2005-09 35
Data table 21: United States exchange rate, 2005-09 35


Index of Figures
Chart 1: United States games consoles market sales : USD billion, 2005-09(e) 10
Chart 2: United States games consoles industry sector ation II: % share, by value, 2009(e) 11
Chart 3: Forces driving competition in the games consoles industry in the United States, 2009 12
Chart 4: Drivers of buyer power in the games consoles industry in the United States, 2009 14
Chart 5: Drivers of supplier power in the games consoles industry in the United States, 2009 15
Chart 6: Factors influencing the likelihood of new entrants in the games consoles industry in the United States, 2009 16
Chart 7: Factors influencing the threat of substitutes in the games consoles industry in the United States, 2009 17
Chart 8: Drivers of degree of rivalry in the games consoles industry in the United States, 2009 18
Chart 9: Microsoft Corporation (Microsoft Xbox 360): revenues and profitability 23
Chart 10: Microsoft Corporation (Microsoft Xbox 360): assets and liabilities 23
Chart 11: Nintendo Co., Ltd.: revenues and profitability 26
Chart 12: Nintendo Co., Ltd.: assets and liabilities 27
Chart 13: Sony Corporation (Playstation): revenues and profitability 30
Chart 14: Sony Corporation (Playstation): assets and liabilities 31
Chart 15: United States games consoles industry distribution: % share, by value, 2009(e) 32
Chart 16: United States games consoles market sales projection : USD billion, 2009-14 33

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