TABLE OF CONTENTS
Chapter 1 Summary 2
Market overview : OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Part I Introduction 13
What's included this report? 13
How to use this report 13
Market definition 14
Part III Overview 28
Value Analysis 28
Part IV Asia Pacific OTC Healthcare: Industry Overview 30
Market analysis (Value) (US Dollar), 2004-2009 30
Market analysis (Value) (US Dollar), 2009-2014 32
Company share analysis 35
Distribution Chanel analysis 38
Part V Leading Firms Profiles 40
Johnson & Johnson 40
Novartis AG 42
Part VI Category Analysis: Analgesics 44
Market analysis (Value) (US Dollar), 2004-2009 44
Market analysis (Value) (US Dollar), 2009-2014 45
Company share analysis 47
Distribution Chanel analysis 50
Part VII Category Analysis: Topical OTC Medicines 52
Market analysis (Value) (US Dollar), 2004-2009 52
Market analysis (Value) (US Dollar), 2009-2014 53
Company share analysis 55
Distribution Chanel analysis 58
Part VIII Category Analysis: Cough and Cold Preparations 60
Market analysis (Value) (US Dollar), 2004-2009 60
Market analysis (Value) (US Dollar), 2009-2014 61
Company share analysis 63
Distribution Chanel analysis 66
Part IX Category Analysis: Indigestion Preparations 68
Market analysis (Value) (US Dollar), 2004-2009 68
Market analysis (Value) (US Dollar), 2009-2014 69
Company share analysis 71
Distribution Chanel analysis 74
Part X Category Analysis: Medicated Skin Products 76
Market analysis (Value) (US Dollar), 2004-2009 76
Market analysis (Value) (US Dollar), 2009-2014 77
Company share analysis 79
Distribution Chanel analysis 82
Part XI Category Analysis: First Aid Kits 84
Market analysis (Value) (US Dollar), 2004-2009 84
Market analysis (Value) (US Dollar), 2009-2014 85
Company share analysis 86
Distribution Chanel analysis 89
Part XII Category Analysis: Other OTC Healthcare Products 91
Market analysis (Value) (US Dollar), 2004-2009 91
Market analysis (Value) (US Dollar), 2009-2014 92
Company share analysis 94
Distribution Chanel analysis 97
Part XIII Category Analysis: Plasters & Bandages 99
Market analysis (Value) (US Dollar), 2004-2009 99
Market analysis (Value) (US Dollar), 2009-2014 100
Company share analysis 102
Distribution Chanel analysis 105
Part XIV Category Analysis: Traditional Medicines 107
Market analysis (Value) (US Dollar), 2004-2009 107
Market analysis (Value) (US Dollar), 2009-2014 108
Company share analysis 109
Distribution Chanel analysis 112
Part XV Category Analysis: Vitamins and Minerals 114
Market analysis (Value) (US Dollar), 2004-2009 114
Market analysis (Value) (US Dollar), 2009-2014 115
Company share analysis 117
Distribution Chanel analysis 120
Part XVI Research Methodology 122
Methodology overview 122
Secondary research 123
Market modeling 124
Creating an initial data model 124
Revising the initial data model 124
Creating a final estimate 125
Creating demographic value splits 125
Primary research 125
Data finalization 126
Ongoing research 126
Part XVII Appendix 127
Future readings 127
How to contact experts in your market 127
Disclaimer 127
Index of Figures
Chart 1: OTC healthcare, Asia Pacific, value by segment ($m), 2004?14 33
Chart 2: OTC healthcare, Asia Pacific, market segment growth comparison, by value, 2004?14 34
Chart 3: OTC healthcare, Asia Pacific, industry player share (top five firms ) by value (%), 2008-2009 37
Chart 4: OTC healthcare, Asia Pacific, sales channels by value (%), 2008-2009 39
Chart 5: Analgesics, Asia Pacific, value by sector ($m), 2004?14 46
Chart 6: Analgesics, Asia Pacific, market segment growth comparison, by value, 2004?14 46
Chart 7: Analgesics, Asia Pacific, industry player share (top five firms ) by value (%), 2008-2009 49
Chart 8: Analgesics, Asia Pacific, sales channels by value (%), 2008-2009 51
Chart 9: Topical OTC medicines, Asia Pacific, value by sector ($m), 2004?14 54
Chart 10: Topical OTC medicines, Asia Pacific, market segment growth comparison, by value, 2004?14 54
Chart 11: Topical OTC medicines, Asia Pacific, industry player share (top five firms ) by value (%), 2008-2009 57
Chart 12: Topical OTC medicines, Asia Pacific, sales channels by value (%), 2008-2009 59
Chart 13: Cough and cold preparations, Asia Pacific, value by sector ($m), 2004?14 62
Chart 14: Cough and cold preparations, Asia Pacific, market segment growth comparison, by value, 2004?14 62
Chart 15: Cough and cold preparations, Asia Pacific, industry player share (top five firms ) by value (%), 2008-2009 65
Chart 16: Cough and cold preparations, Asia Pacific, sales channels by value (%), 2008-2009 67
Chart 17: Indigestion preparations, Asia Pacific, value by sector ($m), 2004?14 70
Chart 18: Indigestion preparations, Asia Pacific, market segment growth comparison, by value, 2004?14 70
Chart 19: Indigestion preparations, Asia Pacific, industry player share (top five firms ) by value (%), 2008-2009 73
Chart 20: Indigestion preparations, Asia Pacific, sales channels by value (%), 2008-2009 75
Chart 21: Medicated skin products, Asia Pacific, value by sector ($m), 2004?14 78
Chart 22: Medicated skin products, Asia Pacific, market segment growth comparison, by value, 2004?14 78
Chart 23: Medicated skin products, Asia Pacific, industry player share (top five firms ) by value (%), 2008-2009 81
Chart 24: Medicated skin products, Asia Pacific, sales channels by value (%), 2008-2009 83
Chart 25: First aid kits, Asia Pacific, value ($m), 2004?14 85
Chart 26: First aid kits, Asia Pacific, industry player share (top five firms ) by value (%), 2008-2009 88
Chart 27: First aid kits, Asia Pacific, sales channels by value (%), 2008-2009 90
Chart 28: Other OTC healthcare products, Asia Pacific, value by sector ($m), 2004?14 93
Chart 29: Other OTC healthcare products, Asia Pacific, market segment growth comparison, by value, 2004?14 93
Chart 30: Other OTC healthcare products, Asia Pacific, industry player share (top five firms ) by value (%), 2008-2009 96
Chart 31: Other OTC healthcare products, Asia Pacific, sales channels by value (%), 2008-2009 98
Chart 32: Plasters & bandages, Asia Pacific, value by sector ($m), 2004?14 101
Chart 33: Plasters & bandages, Asia Pacific, market segment growth comparison, by value, 2004?14 101
Chart 34: Plasters & bandages, Asia Pacific, industry player share (top five firms ) by value (%), 2008-2009 104
Chart 35: Plasters & bandages, Asia Pacific, sales channels by value (%), 2008-2009 106
Chart 36: Traditional medicines, Asia Pacific, value ($m), 2004?14 108
Chart 37: Traditional medicines, Asia Pacific, industry player share (top five firms ) by value (%), 2008-2009 111
Chart 38: Traditional medicines, Asia Pacific, sales channels by value (%), 2008-2009 113
Chart 39: Vitamins and minerals, Asia Pacific, value by sector ($m), 2004?14 116
Chart 40: Vitamins and minerals, Asia Pacific, market segment growth comparison, by value, 2004?14 116
Chart 41: Vitamins and minerals, Asia Pacific, industry player share (top five firms ) by value (%), 2008-2009 119
Chart 42: Vitamins and minerals, Asia Pacific, sales channels by value (%), 2008-2009 121
Chart 43: Annual data review process 123
Index of Tables
Data table 1: OTC healthcare category definitions 15
Data table 2: OTC healthcare sales channels 17
Data table 3: OTC healthcare, Asia Pacific, value (country-wise), 2004-2009 ($m) 28
Data table 4: OTC healthcare, Asia Pacific, value (country-wise) projection, 2009-2014 ($m) 29
Data table 5: OTC healthcare, Asia Pacific, value by segment ($m), 2004-2009 31
Data table 6: OTC healthcare, Asia Pacific, value projection by category ($m), 2009-2014 32
Data table 7: OTC healthcare, Asia Pacific, industry player share (top 20 firms ) by value (%), 2008-2009 35
Data table 8: OTC healthcare, Asia Pacific, value by industry player ($m), 2008-2009 36
Data table 9: OTC healthcare, Asia Pacific, sales channels by value (%), 2008-2009 38
Data table 10: OTC healthcare, Asia Pacific, value by sales channel ($m), 2008-2009 38
Data table 11: Johnson & Johnson key facts 40
Data table 12: Novartis AG key facts 42
Data table 13: Analgesics, Asia Pacific, value by sector ($m), 2004-2009 44
Data table 14: Analgesics, Asia Pacific, value projection by sector ($m), 2009-2014 45
Data table 15: Analgesics, Asia Pacific, industry player share (top 20 firms ) by value (%), 2008-2009 47
Data table 16: Analgesics, Asia Pacific, value by industry player ($m), 2008-2009 48
Data table 17: Analgesics, Asia Pacific, sales channels by value (%), 2008-2009 50
Data table 18: Analgesics, Asia Pacific, value by sales channel ($m), 2008-2009 50
Data table 19: Topical OTC medicines, Asia Pacific, value by sector ($m), 2004-2009 52
Data table 20: Topical OTC medicines, Asia Pacific, value projection by sector ($m), 2009-2014 53
Data table 21: Topical OTC medicines, Asia Pacific, industry player share (top 20 firms ) by value (%), 2008-2009 55
Data table 22: Topical OTC medicines, Asia Pacific, value by industry player ($m), 2008-2009 56
Data table 23: Topical OTC medicines, Asia Pacific, sales channels by value (%), 2008-2009 58
Data table 24: Topical OTC medicines, Asia Pacific, value by sales channel ($m), 2008-2009 58
Data table 25: Cough and cold preparations, Asia Pacific, value by sector ($m), 2004-2009 60
Data table 26: Cough and cold preparations, Asia Pacific, value projection by sector ($m), 2009-2014 61
Data table 27: Cough and cold preparations, Asia Pacific, industry player share (top 20 firms ) by value (%), 2008-2009 63
Data table 28: Cough and cold preparations, Asia Pacific, value by industry player ($m), 2008-2009 64
Data table 29: Cough and cold preparations, Asia Pacific, sales channels by value (%), 2008-2009 66
Data table 30: Cough and cold preparations, Asia Pacific, value by sales channel ($m), 2008-2009 66
Data table 31: Indigestion preparations, Asia Pacific, value by sector ($m), 2004-2009 68
Data table 32: Indigestion preparations, Asia Pacific, value projection by sector ($m), 2009-2014 69
Data table 33: Indigestion preparations, Asia Pacific, industry player share (top 20 firms ) by value (%), 2008-2009 71
Data table 34: Indigestion preparations, Asia Pacific, value by industry player ($m), 2008-2009 72
Data table 35: Indigestion preparations, Asia Pacific, sales channels by value (%), 2008-2009 74
Data table 36: Indigestion preparations, Asia Pacific, value by sales channel ($m), 2008-2009 74
Data table 37: Medicated skin products, Asia Pacific, value by sector ($m), 2004-2009 76
Data table 38: Medicated skin products, Asia Pacific, value projection by sector ($m), 2009-2014 77
Data table 39: Medicated skin products, Asia Pacific, industry player share (top 20 firms ) by value (%), 2008-2009 79
Data table 40: Medicated skin products, Asia Pacific, value by industry player ($m), 2008-2009 80
Data table 41: Medicated skin products, Asia Pacific, sales channels by value (%), 2008-2009 82
Data table 42: Medicated skin products, Asia Pacific, value by sales channel ($m), 2008-2009 82
Data table 43: First aid kits, Asia Pacific, value ($m), 2004-2009 84
Data table 44: First aid kits, Asia Pacific, value projection ($m), 2009-2014 85
Data table 45: First aid kits, Asia Pacific, market share by value (%), 2008-2009 86
Data table 46: First aid kits, Asia Pacific, value by industry player ($m), 2008-2009 87
Data table 47: First aid kits, Asia Pacific, sales channels by value (%), 2008-2009 89
Data table 48: First aid kits, Asia Pacific, value by sales channel ($m), 2008-2009 89
Data table 49: Other OTC healthcare products, Asia Pacific, value by sector ($m), 2004-2009 91
Data table 50: Other OTC healthcare products, Asia Pacific, value projection by sector ($m), 2009-2014 92
Data table 51: Other OTC healthcare products, Asia Pacific, industry player share (top 20 firms ) by value (%), 2008-2009 94
Data table 52: Other OTC healthcare products, Asia Pacific, value by industry player ($m), 2008-2009 95
Data table 53: Other OTC healthcare products, Asia Pacific, sales channels by value (%), 2008-2009 97
Data table 54: Other OTC healthcare products, Asia Pacific, value by sales channel ($m), 2008-2009 97
Data table 55: Plasters & bandages, Asia Pacific, value by sector ($m), 2004-2009 99
Data table 56: Plasters & bandages, Asia Pacific, value projection by sector ($m), 2009-2014 100
Data table 57: Plasters & bandages, Asia Pacific, market share by value (%), 2008-2009 102
Data table 58: Plasters & bandages, Asia Pacific, value by industry player ($m), 2008-2009 103
Data table 59: Plasters & bandages, Asia Pacific, sales channels by value (%), 2008-2009 105
Data table 60: Plasters & bandages, Asia Pacific, value by sales channel ($m), 2008-2009 105
Data table 61: Traditional medicines, Asia Pacific, value ($m), 2004-2009 107
Data table 62: Traditional medicines, Asia Pacific, value projection ($m), 2009-2014 108
Data table 63: Traditional medicines, Asia Pacific, industry player share (top 20 firms ) by value (%), 2008-2009 109
Data table 64: Traditional medicines, Asia Pacific, value by industry player ($m), 2008-2009 110
Data table 65: Traditional medicines, Asia Pacific, sales channels by value (%), 2008-2009 112
Data table 66: Traditional medicines, Asia Pacific, value by sales channel ($m), 2008-2009 112
Data table 67: Vitamins and minerals, Asia Pacific, value by sector ($m), 2004-2009 114
Data table 68: Vitamins and minerals, Asia Pacific, value projection by sector ($m), 2009-2014 115
Data table 69: Vitamins and minerals, Asia Pacific, industry player share (top 20 firms ) by value (%), 2008-2009 117
Data table 70: Vitamins and minerals, Asia Pacific, value by industry player ($m), 2008-2009 118
Data table 71: Vitamins and minerals, Asia Pacific, sales channels by value (%), 2008-2009 120
Data table 72: Vitamins and minerals, Asia Pacific, value by sales channel ($m), 2008-2009 120