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Pakistan Consumer Electronics Report Q2 2016

  • March 2016
  • -
  • Business Monitor International
  • -
  • 57 pages

Includes 3 FREE quarterly updates

BMI View: Pakistan's consumer electronics market presents many operating challenges to vendors and is aregional laggard in terms of device spending per capita and penetration rates - but we believe it is movingto a stronger growth trajectory as several positive trends converge. The rollout of 3G services and supply ofcheap smartphones saw a handset spending boom take-off in 2014-2015, while rising incomes andincreased local production are positive for the PC market. At the same time investments in retail anddistribution are formalising operations and all these factors underpin our view that vendors grow revenuesby driving up penetration rates over 2016-2020, a period during which we forecast total device spendingwill grow at a CAGR of 9.1%. This will make Pakistan a regional outperformer in device spending growthas markets in East Asia decelerate due to increasing saturation.

Latest Updates & Industry Developments

- Computer Sales: from USD1.1bn in 2016 to USD1.5bn in 2020, a CAGR of 6.8%. As incomes rise theaddressable market will expand rapidly, and we expect low-end tablet and notebooks will register thestrongest volume growth.

- AV Sales: USD1.2bn in 2016 to USD1.4bn in 2020, a CAGR of 4.4%. Flat-panel TV set upgradepotential still exists in Pakistan, but price erosion and digital camera volume cannibalisation will makeAV segment the underperformer over the medium term.

- Handset Sales: USD2.9bn in 2016 to USD4.5bn in 2020, a CAGR of 11.8%. The smartphone boomkicked off in 2014, but with penetration only reaching 15% of adults at YE15 we believe upgrademomentum will be sustained over the medium term and drive robust overall handset spending growth.

Table Of Contents

Pakistan Consumer Electronics Report Q2 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Pakistan 2014-2020) 16
Industry Risk Reward Index 17
Table: CE RRI Breakdown By Region, Q216 18
Table: Asia CE Risk/Reward Index - Q216 20
Market Overview 21
Recent Developments 21
Computers 21
Table: PC Sales (Pakistan 2014-2020) 21
AV Devices 29
Table: AV Sales (Pakistan 2014-2020) 29
Mobile Devices 33
Table: Mobile Communications (Pakistan 2014-2020) 33
Industry Trends And Developments 40
Regulatory Development 42
Table: Regulatory Authorities 42
Competitive Landscape 45
International Companies 45
Table: Acer 45
Table: Nokia 45
Table: Huawei 46
Local Companies 47
Table: QMobile 47
Demographic Forecast 48
Table: Population Headline Indicators (Pakistan 1990-2025) 49
Table: Key Population Ratios (Pakistan 1990-2025) 49
Table: Urban/Rural Population and Life Expectancy (Pakistan 1990-2025) 50
Table: Population By Age Group (Pakistan 1990-2025) 50
Table: Population By Age Group % (Pakistan 1990-2025) 51
Methodology 53
Industry Forecast Methodology 53
Sector-Specific Methodology 54
Sources 54
Risk/Reward Index Methodology 55
Sector-Specific Methodology 56
Table: Consumer Electronics Risk/Reward Index Indicators 56
Table: Weighting Of Indicators 57

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