Synopsis

The report provides market analysis, information and insights into the prepaid card market in the BRIC countries, including:
• Current and forecast values for the prepaid card market in the BRIC countries
• Comprehensive, country-specific analysis of the industry’s market attractiveness, covering key trends and drivers
• Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and other institutions in the market
• Detailed analysis of the challenges affecting the prepaid card market in the BRIC countries
• Competitive landscape of the prepaid card market in each country

Summary

The prepaid card market in the BRIC countries, which includes both open-loop and closed-loop prepaid cards, registered significant growth during the review period and is expected to continue developing rapidly over the forecast period. China was the largest prepaid cards market among the BRIC countries during the review period, followed by Russia, India and Brazil. The Chinese prepaid cards market valued over US$160 billion in 2011. However, Russia registered the strongest growth in prepaid card usage, as the prepaid card market registered a CAGR of 61.26% during the review period. India is expected to be the fastest-growing market for prepaid cards over the forecast period, with the market expected to increase in value at a CAGR of 39.68%.

Scope

• This report provides a comprehensive analysis of the prepaid card market in the BRIC countries
• It provides current values for the prepaid card market in the BRIC countries for the year 2011 and forecast figures for the years up to 2016
• It offers a detailed analysis of the key markets in the prepaid card market in the BRIC countries, along with market forecasts until 2016
• It details the different macroeconomic factors affecting the prepaid card market in the BRIC countries
• It covers an exhaustive summary on the key trends and drivers affecting the prepaid card market
• It outlines the current regulatory frameworks in the industry
• It details the marketing strategies used by various bankers and other institutions
• It profiles the major banks in the prepaid card market in the BRIC countries

Reasons To Buy

• Make strategic business decisions using historic and forecast market data related to the BRIC prepaid card industry and each market within it
• Understand the key market trends and growth opportunities within the BRIC prepaid card market
• Assess the competitive dynamics in the BRIC prepaid card market
• Gain insights into the marketing strategies used by prepaid card selling vendors
• Gain insights into key regulations governing the BRIC prepaid card market

Key Highlights

• According to Associação Brasileira das Empresas de Cartões de Crédito e Serviços (ABECS), the total number of credit cards in Brazil increased by 13% during 2011, to reach over 170 million at the end of the year, while the number of debit cards increased by 7% during 2011.
• Banks and financial institutions are the leading providers of prepaid cards in the Brazilian prepaid cards market. Some of the companies operating in the Brazil prepaid cards market include Banco do Brazil, Banco Cruzeiro do Sul SA, American Express and CBSS.
• The Indian prepaid cards market is highly consolidated among three leading companies: Axis Bank, ICICI Bank and Itz Cash Card. These three companies together accounted for a share of 73% of the market value in 2011. Axis Bank accounted for the largest market share of 36% of prepaid card revenues, followed by Itz Cash Card, with a market share of 20%, and ICICI Bank, with a market share of 17%.
• Chinese retailers and Chinese public transport corporations are the leading providers of prepaid cards. Many corporations in China also issue payroll cards and various other gift cards, which is becoming a very popular trend in China.

Table Of Contents

Table of Contents
1 Executive Summary
2 BRIC Countries Comparison
2.1 Market Opportunity
2.2 Macroeconomic Drivers
3 Prepaid Cards Market in Brazil
3.1 Market Environment
3.1.1 Banking industry structure in Brazil
3.1.2 Payment system
3.1.3 Regulatory framework
3.2 Market Size and Growth Potential
3.2.1 Brazil banking industry market size
3.2.2 Brazil prepaid cards market size
3.3 Marketing Strategies Adopted for Prepaid Cards
3.4 Key Trends, Growth Drivers and Challenges
3.4.1 Economic drivers
3.4.2 Consumer drivers
3.4.3 Business trends and growth drivers
3.4.4 Challenges
3.5 Competitive Landscape
4 Prepaid Cards Market in Russia
4.1 Market Environment
4.1.1 Regulatory framework
4.1.2 Banking industry structure in Russia
4.1.3 Payment system
4.2 Market Size and Growth Potential
4.2.1 Russian banking industry market size
4.2.2 Russian prepaid cards market size
4.3 Key Trends, Growth Drivers and Challenges
4.3.1 Economic drivers
4.3.2 Consumer drivers
4.3.3 Business trends and growth drivers
4.3.4 Challenges
4.4 Marketing Strategies Adopted for Selling Prepaid Cards in Russia
4.5 Competitive Landscape
5 Prepaid Cards Market in India
5.1 Market Environment
5.1.1 Regulatory framework
5.1.2 Banking industry structure in India
5.1.3 Payment system
5.2 Market Size and Growth Potential
5.2.1 Indian banking industry market size
5.2.2 Indian prepaid cards market size
5.3 Key Trends, Growth Drivers and Challenges
5.3.1 Economic drivers
5.3.2 Consumer drivers
5.3.3 Business trends and growth drivers
5.3.4 Challenges
5.4 Marketing Strategies Adopted for Selling Prepaid Cards in India
5.5 Competitive Landscape
6 Prepaid Cards Market in China
6.1 Market Environment
6.1.1 Regulatory framework
6.1.2 Banking industry structure in China
6.1.3 Payment system
6.2 Market Size and Growth Potential
6.2.1 China banking industry market size
6.2.2 China prepaid cards market size
6.3 Key Trends, Growth Drivers and Challenges
6.3.1 Economic drivers
6.3.2 Consumer drivers
6.3.3 Business drivers
6.3.4 Business trends
6.3.5 Challenges
6.4 Marketing Strategies Adopted for Selling Prepaid Cards in China
6.5 Competitive Landscape
7 Appendix
7.1 Definitions
7.2 About BRICdata
7.2.1 Areas of expertise
7.3 Methodology
7.4 Disclaimer



List of Tables

Table 1: BRIC Countries’ Prepaid Card Market Comparison (US$ Billion), 2007-2011
Table 2: BRIC Countries’ Prepaid Card Market Comparison (US$ Billion), 2012-2016
Table 3: BRIC Countries’ Macroeconomic Indicators, 2011
Table 4: BRIC Countries’ Macroeconomic Indicators, 2011
Table 5: Brazilian Banks by Type of Institution, 2011
Table 6: Brazilian Banking Branch Network by Company (% Share), 2011
Table 7: Brazilian Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
Table 8: Brazilian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
Table 9: Brazilian Prepaid Cards Market Size (US$ Billion), 2007-2011
Table 10: Brazilian Prepaid Cards Market Size (US$ Billion), 2012-2016
Table 11: Brazilian Banking Assets by Leading Banks (% Share), 2011
Table 12: Russian Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
Table 13: Russian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
Table 14: Russian Prepaid Cards Market Size (US$ Billion), 2007-2011
Table 15: Russian Prepaid Cards Market Size (US$ Billion), 2012-2016
Table 16: Russian GDP at Constant Prices (US$ Billion), 2007-2016 (Base Year 1999-2000)
Table 17: Russian Inflation Rate (%), 2007-2016
Table 18: Russian Annual Disposable Income (US$ Billion), 2007-2016
Table 19: Russian Unemployment Rate (%), 2007-2016
Table 20: Indian Public-Sector Bank Distribution by Residential Area (%), 2011
Table 21: Indian Private-Sector Bank Distribution by Residential Area (%), 2011
Table 22: Indian Foreign Bank Distribution by Residential Area (%), 2011
Table 23: Types of Debit Cards
Table 24: Indian Debit Card Transaction Volume and Value, FY2009-FY2011
Table 25: Indian Credit Card Transaction Volume and Value, FY2009-FY2011
Table 26: Indian Electronic Transaction Volume and Value, FY2011
Table 27: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
Table 28: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
Table 29: Indian Prepaid Cards Market Size (US$ Billion), 2007-2016
Table 30: Indian Prepaid Cards Volume (Million), 2007-2016
Table 31: Indian Companies Authorized to Provide Prepaid Payment Instruments by the RBI, 2009-2012
Table 32: Indian Prepaid Cards Market Share (%), 2011
Table 33: Chinese Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
Table 34: Chinese Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
Table 35: Chinese Prepaid Cards Market Size (US$ Billion), 2007-2011
Table 36: Chinese Prepaid Cards Market Size (US$ Billion), 2012-2016
Table 37: Chinese GDP at Constant Prices (US$ Billion), 2007-2016 (Base Year 1999-2000)
Table 38: Chinese Inflation Rate (%), 2007-2016
Table 39: Chinese Annual Disposable Income (US$ Billion), 2007-2016
Table 40: Chinese Unemployment Rate (%), 2007-2016Figure 1: BRIC Countries’ Prepaid Card Market Comparison, 2007-2016
Figure 2: Brazilian Transaction Volume by Payment Method (% Share), 2010
Figure 3: Brazilian Transaction Value by Payment Method (% Share), 2010
Figure 4: Brazilian Transaction Value by Payment Method (BRL Billion), 2007-2011
Figure 5: Brazilian Banking Industry Loans and Deposits (US$ Billion), 2007-2011
Figure 6: Brazilian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
Figure 7: Brazilian Prepaid Cards Market Size (US$ Billion), 2007-2011
Figure 8: Brazilian Prepaid Cards Market Size (US$ Billion), 2012-2016
Figure 9: Trends, Drivers and Challenges in the Brazilian Prepaid Cards Market
Figure 10: Brazilian GDP at Constant Prices (US$ Billion), 2007-2016
Figure 11: Brazilian Inflation Rate (%), 2007-2016
Figure 12: Brazilian Annual Disposable Income (US$ Billion), 2007-2016
Figure 13: Brazilian Unemployment Rate (%), 2007-2016
Figure 14: Brazil Point of Sales Terminal, 2007-2011
Figure 15: Brazilian Total Credit as Percentage of GDP (%), 2007-2011
Figure 16: Brazilian Prepaid Cards Market Challenges
Figure 17: Russian Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
Figure 18: Russian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
Figure 19: Russian Prepaid Cards Market Size (US$ Billion), 2007-2011
Figure 20: Russian Prepaid Cards Market Size (US$ Billion), 2012-2016
Figure 21: Russian Prepaid Cards Market Trends, Growth Drivers and Challenges
Figure 22: Russian GDP at Constant Prices (US$ Billion), 2007-2016 (Base Year 1999-2000)
Figure 23: Russian Inflation Rate (%), 2007-2016
Figure 24: Russian Annual Disposable Income (US$ Billion), 2007-2016
Figure 25: Russian Unemployment Rate (%), 2007-2016
Figure 26: Russian Prepaid Cards Market Challenges
Figure 27: Russian Prepaid Cards Marketing Strategies
Figure 28: Indian Banking Industry Structure
Figure 29: Indian Public-Sector Bank Distribution by Residential Area (%), 2011
Figure 30: Indian Public-Sector Banks Share of Total Banking Assets (%), 1991-2011
Figure 31: Indian Private-Sector Bank Distribution by Residential Area (%), 2011
Figure 32: Indian Foreign Bank Distribution by Residential Area (%), 2011
Figure 33: Indian Credit Card Market Share (%), 2011
Figure 34: Indian Electronic Transaction Volume (% Share), FY2011
Figure 35: Indian Banking Industry Transaction Method Evolution
Figure 36: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
Figure 37: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
Figure 38: Indian Prepaid Cards Market Size (US$ Billion), 2007-2016
Figure 39: Indian Prepaid Cards Volume (Million), 2007-2016
Figure 40: Indian Prepaid Cards Market Trends, Growth Drivers and Challenges
Figure 41: Indian GDP at Constant Prices (US$ Billion), 2007-2016
Figure 42: Indian Inflation Rate (%), 2007-2016
Figure 43: Indian Annual Per Capita Disposable Income (US$), 2007-2016
Figure 44: Indian Urban and Rural Population (%), 2007-2016
Figure 45: Indian Credit Card Volume (Million), 2007-2011
Figure 46: Indian Prepaid Card Market Challenges
Figure 47: Indian Prepaid Cards Market Share (%), 2011
Figure 48: Chinese Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
Figure 49: Chinese Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
Figure 50:Chinese Prepaid Cards Market Size (US$ Billion), 2007-2011
Figure 51: Chinese Prepaid Cards Market Size (US$ Billion), 2012-2016
Figure 52: Chinese Prepaid Cards Market Trends, Growth Drivers and Challenges
Figure 53: Chinese GDP at Constant Prices (US$ Billion), 2007-2016 (Base Year 1999-2000)
Figure 54: Chinese Inflation Rate (%), 2007-2016
Figure 55: Chinese Annual Disposable Income (US$ Billion), 2007-2016
Figure 56: Chinese Unemployment Rate (%), 2007-2016
Figure 57: Chinese Prepaid Card Business Drivers, 2011
Figure 58: Chinese Prepaid Card Market Challenges
Figure 59: Chinese Prepaid Card Marketing Strategies


List of Figures
Figure 1: BRIC Countries’ Prepaid Card Market Comparison, 2007-2016
Figure 2: Brazilian Transaction Volume by Payment Method (% Share), 2010
Figure 3: Brazilian Transaction Value by Payment Method (% Share), 2010
Figure 4: Brazilian Transaction Value by Payment Method (BRL Billion), 2007-2011
Figure 5: Brazilian Banking Industry Loans and Deposits (US$ Billion), 2007-2011
Figure 6: Brazilian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
Figure 7: Brazilian Prepaid Cards Market Size (US$ Billion), 2007-2011
Figure 8: Brazilian Prepaid Cards Market Size (US$ Billion), 2012-2016
Figure 9: Trends, Drivers and Challenges in the Brazilian Prepaid Cards Market
Figure 10: Brazilian GDP at Constant Prices (US$ Billion), 2007-2016
Figure 11: Brazilian Inflation Rate (%), 2007-2016
Figure 12: Brazilian Annual Disposable Income (US$ Billion), 2007-2016
Figure 13: Brazilian Unemployment Rate (%), 2007-2016
Figure 14: Brazil Point of Sales Terminal, 2007-2011
Figure 15: Brazilian Total Credit as Percentage of GDP (%), 2007-2011
Figure 16: Brazilian Prepaid Cards Market Challenges
Figure 17: Russian Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
Figure 18: Russian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
Figure 19: Russian Prepaid Cards Market Size (US$ Billion), 2007-2011
Figure 20: Russian Prepaid Cards Market Size (US$ Billion), 2012-2016
Figure 21: Russian Prepaid Cards Market Trends, Growth Drivers and Challenges
Figure 22: Russian GDP at Constant Prices (US$ Billion), 2007-2016 (Base Year 1999-2000)
Figure 23: Russian Inflation Rate (%), 2007-2016
Figure 24: Russian Annual Disposable Income (US$ Billion), 2007-2016
Figure 25: Russian Unemployment Rate (%), 2007-2016
Figure 26: Russian Prepaid Cards Market Challenges
Figure 27: Russian Prepaid Cards Marketing Strategies
Figure 28: Indian Banking Industry Structure
Figure 29: Indian Public-Sector Bank Distribution by Residential Area (%), 2011
Figure 30: Indian Public-Sector Banks Share of Total Banking Assets (%), 1991-2011
Figure 31: Indian Private-Sector Bank Distribution by Residential Area (%), 2011
Figure 32: Indian Foreign Bank Distribution by Residential Area (%), 2011
Figure 33: Indian Credit Card Market Share (%), 2011
Figure 34: Indian Electronic Transaction Volume (% Share), FY2011
Figure 35: Indian Banking Industry Transaction Method Evolution
Figure 36: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
Figure 37: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
Figure 38: Indian Prepaid Cards Market Size (US$ Billion), 2007-2016
Figure 39: Indian Prepaid Cards Volume (Million), 2007-2016
Figure 40: Indian Prepaid Cards Market Trends, Growth Drivers and Challenges
Figure 41: Indian GDP at Constant Prices (US$ Billion), 2007-2016
Figure 42: Indian Inflation Rate (%), 2007-2016
Figure 43: Indian Annual Per Capita Disposable Income (US$), 2007-2016
Figure 44: Indian Urban and Rural Population (%), 2007-2016
Figure 45: Indian Credit Card Volume (Million), 2007-2011
Figure 46: Indian Prepaid Card Market Challenges
Figure 47: Indian Prepaid Cards Market Share (%), 2011
Figure 48: Chinese Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
Figure 49: Chinese Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
Figure 50:Chinese Prepaid Cards Market Size (US$ Billion), 2007-2011
Figure 51: Chinese Prepaid Cards Market Size (US$ Billion), 2012-2016
Figure 52: Chinese Prepaid Cards Market Trends, Growth Drivers and Challenges
Figure 53: Chinese GDP at Constant Prices (US$ Billion), 2007-2016 (Base Year 1999-2000)
Figure 54: Chinese Inflation Rate (%), 2007-2016
Figure 55: Chinese Annual Disposable Income (US$ Billion), 2007-2016
Figure 56: Chinese Unemployment Rate (%), 2007-2016
Figure 57: Chinese Prepaid Card Business Drivers, 2011
Figure 58: Chinese Prepaid Card Market Challenges
Figure 59: Chinese Prepaid Card Marketing Strategies


Companies Mentioned

Banco do Brazil
Sberbank Rossii OAO
Absolut Bank
The Bank of Moscow
Alfa Banking Group
Axis Bank
ICICI Bank
Itz Cash Card Ltd
Ederenred
China Union Pay
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