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Taiwan Consumer Electronics Report Q2 2016

  • March 2016
  • -
  • Business Monitor International
  • -
  • 48 pages

Includes 3 FREE quarterly updates

BMI View: Taiwan is a mature devices market with high penetration in most device categories, includingsmartphones and tablets, and consequently its growth potential is smaller than those of emerging markets inthe region. However, the medium-term forecast, with a CAGR of 3.5% over 2016-2020, is an improvementover 2014-2015 with the economy expected to strengthen, while product trends in the computer hardwareand AV segments turn positive. We identify the most prominent opportunity as premium device sales - ieflagship smartphones and tablets, hybrid notebooks and Ultra-HD TV sets - based on our analysis ofhousehold income trends, which will go some way in compensating for the wider limitations posed bysaturation.

Latest Updates & Industry Developments

- Computer Hardware Sales: USD2.2bn in 2016 to USD2.6bn in 2020, a compound annual growth rate(CAGR) of 4.1%. A stabilisation of the tablet market after the initial boom and pent-up upgrade demandin traditional form factor market are both positive for demand growth, particularly in the context of risingincomes.

- AV Sales: USD1.2bn in 2016 to USD1.4bn in 2020, a CAGR of 3.2%. Smart and Ultra-HD TV setupgrades will counteract saturation and price erosion in the core flat-panel TV set market, while thecannibalisation of digital camera sales is set to slow with smartphone ownership already widespread by2016. The market will not however return to previous highs, and is forecast to be 29% below 2012 peakeven in 2020.

- Handset Sales: USD2.1bn in 2016 to USD2.4bn in 2020, a CAGR of 2.9%. The smartphone upgradegrowth engine will extinguish over the medium term as ownership becomes ubiquitous, but strongerdemand for flagships will provide some growth momentum as incomes rise at the high end in Taiwanover 2016-2020.

Table Of Contents

Taiwan Consumer Electronics Report Q2 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 10
Latest Updates 10
Structural Trends 10
Table: Consumer Electronics Overview (Taiwan 2014-2020) 14
Industry Risk/Reward Index 15
Table: CE RRI Breakdown By Region, Q216 16
Table: Asia CE Risk/Reward Index - Q216 18
Market Overview 19
Recent Developments 19
Computers 19
Table: PC Sales (Taiwan 2014-2020) 19
AV Devices 24
Table: AV Sales (Taiwan 2014-2020) 24
Mobile Handsets 30
Table: Mobile Communications (Taiwan 2014-2020) 30
Competitive Landscape 35
Local Companies 35
Table: Acer 35
Table: ASUSTeK (ASUS) 36
Table: Foxconn (Hon Hai) 37
Table: HTC 38
Demographic Forecast 39
Table: Population Headline Indicators (Taiwan 1990-2025) 40
Table: Key Population Ratios (Taiwan 1990-2025) 40
Table: Urban/Rural Population and Life Expectancy (Taiwan 1990-2025) 41
Table: Population By Age Group (Taiwan 1990-2025) 41
Table: Population By Age Group % (Taiwan 1990-2025) 42
Methodology 44
Industry Forecast Methodology 44
Sector-Specific Methodology 45
Sources 45
Risk/Reward Index Methodology 46
Sector-Specific Methodology 47
Table: Consumer Electronics Risk/Reward Index Indicators 47
Table: Weighting Of Indicators 48

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