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Philippines Consumer Electronics Report Q2 2016

  • February 2016
  • -
  • Business Monitor International
  • -
  • 66 pages

BMI View: The Philippines consumer electronics market has strong growth prospects over the mediumterm as incomes rise, enabling vendors to tap into the opportunity presented by relatively low devicepenetration rates. Our positive outlook is based on our Country Risk team's view for robust and broadbased income growth, which will both deepen the market as households acquire sufficient disposableincome for the first time, and ease price sensitivity as the middle class expands. We forecast the overallmarket will grow at a CAGR of 6.8% 2016-2020 to reach USD9.2bn in 2019. While the core scenario is forstrong growth, there is downside due to regional economic uncertainties that could undermine devicedemand growth.

Latest Updates & Industry Developments

- Computer Sales: USD2.1bn in 2016 to USD2.9bn in 2020, a CAGR of +7.1% in US dollar terms. Ourbullish household income outlook underpins our view for a deepening of the PC market and easing pricesensitivity in the middle class to drive IT hardware spending growth.

Table Of Contents

Philippines Consumer Electronics Report Q2 2016
BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Philippines 2014-2020) 15
Industry Risk Reward Index 16
Table: CE RRI Breakdown By Region, Q216 17
Table: Asia CE Risk/Reward Index - Q216 18
Market Overview 20
Computers 20
Table: PC Sales (Philippines 2014-2020) 20
AV Devices 27
Table: AV Sales (Philippines 2014-2020) 27
Mobile Devices 32
Table: Mobile Communications (Philippines 2014-2020) 32
Competitive Landscape 40
International Companies 40
Table: Samsung Electronics 40
Table: Lenovo 41
Table: Huawei 42
Local Companies 43
Table: MyPhone 43
Industry Trends And Developments 44
Table: Philippines Component Exports (USDmn) 49
Table: Philippines Electronics Trade Value (USDmn) 53
Regulatory Development 54
Table: Regulatory Authorities In The Philippines 54
Regulatory News 56
Demographic Forecast 57
Table: Population Headline Indicators (Philippines 1990-2025) 58
Table: Key Population Ratios (Philippines 1990-2025) 58
Table: Urban/Rural Population and Life Expectancy (Philippines 1990-2025) 59
Table: Population By Age Group (Philippines 1990-2025) 59
Table: Population By Age Group % (Philippines 1990-2025) 60
Methodology 62
Industry Forecast Methodology 62
Sector-Specific Methodology 63
Sources 63
Risk/Reward Index Methodology 64
Sector-Specific Methodology 65
Table: Consumer Electronics Risk/Reward Index Indicators 65
Table: Weighting Of Indicators 66

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