CHILDWISE Special Report - Pre-School Children 2009

• Publication date: January 2010

Find out more about how the youngest children behave, what they are into and how their skills develop. By the time that children reach the age of 5, many attitudes and behaviour patterns are already established. This report looks at media use and wider experience among pre-school children, as told to us by their parents. Key highlights include: - Pre-school children spend an average of 2.2 hours a day watching T...

Find out more about how the youngest children behave, what they are into and how their skills develop.

By the time that children reach the age of 5, many attitudes and behaviour patterns are already established.

This report looks at media use and wider experience among pre-school children, as told to us by their parents.

Key highlights include:

- Pre-school children spend an average of 2.2 hours a day watching TV, with viewing peaking in the early morning - 67% watch TV before 9am
- One in five children aged 0-4 access the Internet, and 30% use a games console
- Four in ten pre-schoolers go swimming
- 20% of 0-4s can write their own name, whilst 31% can use a computer mouse

Education And Training Industry

INTRODUCTION

KEY FINDINGS

1 Access to media - Overview

2 TV

3 Magazines and Comics

4 Games Consoles

5 Computer / PC use

6 Internet

7 Mobile Phones

8 Pocket Money

9 Activities

10 Skills

11 Parent’s internet use

12 Family structure

APPENDIX 1: RESEARCH METHODOLOGY

APPENDIX 2: WORKING STATUS

ABOUT CHILDWISE