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  4. > Near Field Communications (2010-2015), the future of retail-payments from a technological and market perspective

One next generation technology that has enjoyed extensive recent exposure in the press is Near Field Communications. Presenting an excerpt from the media to indicate the development of the new technology:

"iPhone owners lamenting the lack of NFC capability can now plug in the iCarte from Wireless Dynamics, providing short-range wireless at the cost of a little extra length." The Register report

Such is the craze around the implications of this technology that numerous trials have been ongoing for more than three years now. The applicability of the technology has been assessed and the technology has reached commercial feasibility ultimately.

In assessing NFC from the commercial and technological perspectives, a comprehensive view of other contactless payment technologies has been taken into account. NFC has been compared against RFID, Bluetooth and other wireless technologies in terms of technological advantages NFC provides. In order to provide a comprehensive view of the domain of use for NFC technology, its feasible use in transportation, retail and couponing system has been analysed.

The advent of NFC technology will have profound effects on end-users, chipset manufacturers, handset manufacturers and component and tag manufacturers. These effects have been outlined in detail in the report. NFC will significantly impact the payment card and mobile communications industries, as shown in a forecast taking 2015 as the future point.

The parameters for the adoption of NFC have been studied and given conclusions to help decision makers. These parameters include security, standardisation and technical specifications. Trial and experimentation provide the best way of building confidence in the technology, therefore warrenting a wide eyed view over NFC trials as part of the wider discussion. NFC applications in the healthcare industry and in education have been taken as a case study in the report.

With the views of influential people in support for NFC technology, it is expected that NFC will hit all major payment systems by the end of 2010 and will present a high value business proposition in the future for companies involved in the technology. You need to guarantee your involvement today.

This report is expected to provide a guideline into how NFC can become a revenue generating technology for years to come.

This 100+ page NFC report is:

• An analysis of different m-payment technologies and the technological environment in which they work
• A detail analysis of the NFC technology - how it works, NFC ecosystem and discussions on the technology related topics
• The report analyses how the technology works on mobile phone, NFC mobile ecosystem, building of the NFC mobile ecosystem and opportunities available to different stakeholders
• It covers potential applications and markets of the NFC technology
• It analyses the NFC case as an m-payment solution and potential sectors of the NFC application in the m-payments market
• It is an analysis of the development, standardisation that has taken place on NFC since its inception, available protocols and standards, for example. It also discusses the issues such as security and threats related to the NFC use.
• The report covers the important NFC industrial projects, trials and consumers surveys conducted over past few years
• It highlights the latest developments that have taken place on NFC in the last couple of years.
• Opinions, views and quotes from leading figures from the industry
• Conclusion and forecast of the NFC applications and markets including future growth trends

Who should buy this report?
Directors, VP and Senior managers at business such as:
• Mobile/ Cellular carriers and operators
• Banks and credit card companies
• Financial services providers
• Handset manufacturers
• Manufacturers of SIM related services
• Mobile handset security provi

Table Of Contents

Near Field Communications (2010-2015), the future of retail-payments from a technological and market perspective
Table of Contents
Chapter 1. Introduction
1.1 What it is?
1.2 Benefits and uses
1.3 Technology used
1.4 The future potential of NFC
1.4.1 New Business Opportunities using NFC
1.5 Hagenberg case study
1.6 Current state of NFC systems

Chapter 2-Contactless payments- technologies
2.1 M-payments
Figure 2.1- M-Payment market forecast 2008-2015
Figure 2.2 Annual mpayments Growth Rate 2008-2013
2.2. m-payment over voice calls
2.3 SMS payment technology
Figure 2.3 SMS payment model (transaction with a bank)
2.4 Mobile browsing payment technologies
Figure 2.4: Mobile web payment model (payment for music download with Amazon)
2.4.1. WAP (wireless application protocol)
Figure 2.5 WAP delivery service model
2.4.2. Java MIDP (mobile information device profile)
Figure 2.6 MIDP model
2.5 Mobile payment services technologies
Figure2.7 : M-payment technologies comparison
2.5.1. Bluetooth
Figure 2.8: Bluetooth as a wireless payment method Advantages Disadvantages
2.5.2. IrDA (infrared data association)
Fig 2.9: IrDA's major stakeholders Advantages Disadvantages
Figure 2.9: IrFM Transaction Flows Environment
Figure 2.10: IrFM Transaction Flows Sequence
2.5.3 RFID
Figure 2.11: RFID System The process of transmission Why RFID? Advantages Disadvantages
2.5.4 NFC Technology behind NFC
Figure 2.12: Technology behind NFC technology Usability Advantages Disadvantages NFC Forum Mission Goals Its purpose Its members
Table: NFC Forum members
2.5.5 Other forms of contactless payments ISO/IEC 14443-Compliant High-Frequency 13.56 MHz Contactless Smart Cards
Figure 2.13: High-Frequency 13.56 MHz Contactless Smart Cards Features ISO/IEC 15693-Compliant High-Frequency 13.56 MHz Contactless Smart Cards Features Proprietary High-Frequency 13.56 MHz Technology FeliCa Card
Figure 2.14: FeliCa card and its use Cubic GO CARD
Figure: Cubic GO CARD Features of Proprietary High-Frequency 13.56 MHz Technology Proprietary Low-Frequency 125 to 134 KHz RF Technology
Figure: Key using low frequency RF technology Features Proprietary Ultra-High-Frequency RF Technology
Figure 2.15: E- ZPass system Features Comparison of the five technologies
Table: Comparative analysis of contactless payment technologies (others)

Chapter 3.NFC on mobile phones
3.1.NFC mobile services
Figure. 3.1.NFC services
3.1.1. Positioning and functionality of NFC on mobile devices
Figure 3. 2.NFC positioning within mobile device architecture
3.2. NFC services on mobile phones
3.2.1. Interactivity
3.2.2. Report multi-application management
3.2.3. Remote user management
3.3. Areas of NFC mobile phone applications
3.3.1. NFC services: transport and travelling
Figure 3.3.NFC in transport and travelling Access, ticketing, activiation and legitimacy Boarding and alighting Tickets purchase and top-ups Access to information and location-based services
Figure 3.4.NFC in information access
3.3.2. NFC in retail sector Payment for access to products and services Security, validation and identification Offers, packages and discounts
3.3.3. NFC mobile coupons
3.4. NFC mobile ecosystem - a new market place?
3.4.1. Modelling the NFC mobile ecosystem NFC mobile ecosystem: service provisioning Mobile network provision Trusted service manager
3.5. Key players in NFC mobile ecosystem
3.5.1. Customers/end-users
3.5.2. Chipset manufacturers
3.5.3. Mobile handset manu

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