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Romania Tourism Report Q2 2016

  • March 2016
  • -
  • Business Monitor International
  • -
  • 32 pages

Includes 3 FREE quarterly updates

BMI View: The tourism sector in Romania is still relatively underdeveloped. Although a number of themajor international hotel groups have some presence in the country, this largely consists of only one or twoproperties which are restricted to the main cities. The travel infrastructure, especially throughout the morerural areas of the country, is also in need of significant development. Looking forward, however, weforecast significant growth in the sector, driven by increasing numbers of tourist arrivals. The RomanianTourism Authority is introducing a number of new flight links, with key markets both within and outside ofEurope, and has recently been promoting the country strongly to the Russian market. The country may alsobenefit from its potential as an alternative for many tourists to Turkey and Egypt, who have both sufferedrecent terrorism incidents.

Key Updates And Forecasts

- We expect Romania's inbound tourism market to increase slightly faster than previously believed. By2020 we forecast inbound arrivals to be over 11mn, a reflection of Romanian efforts to promote thecountry to more tourists.

- This increase in international arrivals will lead to an increase in hotel and restaurant industry value fromUSD2.4bn in 2015 to USD3.5bn at the end of the forecast period.

- The Romanian Tourism Authority is attempting to significantly increase the number of Russian touriststo the country by promoting affordable holiday packages. These packages will be aimed specifically atthe Russian market and will centre on health and wellness breaks.

- Romania has recently implemented changes to the visa application process for Chinese tourists, ensuringthat visas will be issued within a week of applying. This is hoped to significantly increase the number ofChinese visitors, who previously would have had a long wait for a travel visa.

- International air links are being improved with a number of destinations. Flights between Romania andIsrael will increase from eight to 11 each week and a new service between Cluj-Napoca and Munich,Germany will operate twice weekly. Also, from June 2016, Qatar Airways will double the amount offlights on its Doha to Bucharest route and five new charter flights will be implemented by Romanianbudget carrier Blue Air, four to Greece and one to Turkey.

- A draft project to introduce a new tax on hotels, bars and restaurants is currently under consideration bythe Romanian authorities. If given the green light, the tax could come into force from April 2016. It isfeared that such a change would be severely detrimental for smaller domestic and independentestablishments, while not significantly affecting the major international chains.

Table Of Contents

Romania Tourism Report Q2 2016
BMI Industry View 5
Table: Key Forecasts (Romania 2013-2020) 5
SWOT 7
Tourism 7
Industry Forecast 9
Table: Inbound Tourism (Romania 2013-2020) 13
Table: Tourism Receipts (Romania 2013-2020) 14
Table: Hotel Accommodation (Romania 2013-2020) 16
Table: Tourist Departures and Consumption (Romania 2013-2020) 17
Industry Risk Reward Index 18
Tourism Risk/Reward Index 18
Table: Central and Eastern Europe Risk/Reward Index 18
Rewards 19
Risks 20
Market Overview 21
Competitive Landscape 26
Domestic Hotel Groups 26
Table: Domestic Hotel Groups 26
International Hotel Groups 28
Table: International Hotel Groups 28
Methodology 29
Industry Forecast Methodology 29
Risk/Reward Index Methodology 30
Table: Weighting Of Indicators 32

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