World Motorcycle Helmets Industry

  • January 2015
  • -
  • Global Industry Analysts
  • -
  • 162 pages

This report analyzes the worldwide markets for Motorcycle Helmets in US$ Thousands. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 70 companies including many key and niche players such as -

Arai Helmet Ltd.
Bell Helmets
Chih Tong Helmet Co., Ltd.
HJC America, Inc.
LAZER SA

Table Of Contents

World Motorcycle Helmets Industry



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW II-1
Increase in Motorcycle Ownership Bodes Well for Helmets Market II-1
Table 1: Global Market for Motorcycles, Scooters and Mopeds:
Annual Sales (in ‘000 Units) for Years 2010, 2014 and 2020
(includes corresponding Graph/Chart) II-2
Motorcycling and Driving Hazards II-2
Table 2: Number of Motorcycle Fatalities in the US
(2009-2013) (includes corresponding Graph/Chart) II-3

Table 3: Motor Vehicle Fatalities in the US (2013):
Percentage Breakdown of Number of Deaths by Type of Vehicle
(includes corresponding Graph/Chart) II-3
Table 4: Motorcycle Injuries in the US (2009-2012) (includes
corresponding Graph/Chart) II-4
Injuries to Head - A Major Cause of Disability and Death II-4
Helmet Use - Critical for Personal Safety II-4
Table 5: Number of Lives Saved by Motorcycle Helmet Use in
the US (2009-2012) (includes corresponding Graph/Chart) II-5
Need for Helmet Use Now Goes Beyond Personal Safety II-5
Cost Savings Due to Helmet Usage II-6
Helmet Laws and Enforcement - Essential for Road Safety II-6
Helmet Laws in Select Countries II-7
Helmet Laws in Select Countries Worldwide II-7
Safety Regulations for Helmets II-8
World Motorcycle Helmet Standards in Select Countries II-8
A Review of Select Motorcycle Helmet Standards II-8
Snell (Snell Memorial Foundation M2010) Helmet Standard II-8
DOT Helmet Standard II-8
ECE 22.05 Helmet Standard II-9
ACU GOLD Standard II-9
Premium Motorcycle Helmet Market - A Review II-9
Impact of Recession in Retrospect and the Road Ahead II-10
Table 6: World Real GDP Growth Rates in % (2012-2015):
Breakdown by Country (includes corresponding Graph/Chart) II-12
Developing Regions to Lend Traction to the Global Market II-13
Table 7: Global Market for Motorcycles, Scooters and Mopeds
by Geographic Region (2006, 2014 and 2020) - Breakdown of
Annual Sales (Thousands) by Geographic Region/Country
(includes corresponding Graph/Chart) II-14
Design and Technological Advancements Rife in the Premium
Helmet Market II-14
Multi-Directional Cushioning Helmets for Added Safety II-15
Wireless Helmets - A Major Draw II-15
Head-up Display (HUD) Technology in Motorcycle Helmets Makes
Driving Easier II-16
Helmet-Mounted Display Technology for Advanced Navigation and
Image Tracking II-16
High-tech Helmets: Indication of Technology Focus in Helmets II-16
Skully P-1 Helmet Powered by Android II-16
One Industries Integrates MIPS into Helmets II-16
Reevu HUD Motorcycle Helmet II-17
Skully AR-1 II-17
Livemap GPS and HUD Motorcycle Helmet II-17
Guardian GA-1 Motorcycle Helmet II-17
Bluetooth Technology in Motorcycle Helmets II-17
O Neal Racing Fastrack II Bluetooth Helmet II-17
HJC IS-MAX Bluetooth-Ready Modular Helmet II-17
Schuberth C3 Pro Bluetooth Helmet II-18
Sena Bluetooth Stereo HeadsetSena Bluetooth Half Helmet II-18
Innovative Foam Liner for Enhancing Safety of Motorcycle Helmets II-18
Demographics, Urbanization Trend to Favor Market Growth II-18
Table 8: Total Population Worldwide by Urban and Rural
Population in Thousands: 1950-2050P (includes corresponding
Graph/Chart) II-19
Online Sales - A Major Retailing Option II-20
Challenges Facing Premium Helmets Market II-20
Cheaper Non-Compliant Helmets as Alternative to Premium
Priced Helmets II-20
Weak Implementation of Helmet Laws II-20
Higher Cost Affects Market Growth II-20
Competition - SHOEI Leads the Way II-20
Table 9: Leading Players in the Global Premium Helmets Market
(2014E): Percentage Share Breakdown of Value Sales of SHOEI
and Others (includes corresponding Graph/Chart) II-21
Top Ten Leading Helmets in the Global Helmet Market: 2013 II-22

2. HELMETS - A REVIEW II-23
Introduction II-23
History of Motorcycle Helmets II-23
Types of Helmets II-23
Full-Face Helmet II-23
Open Face Helmet II-23
Half Helmet II-24
Novelty Helmet II-24
Protective Parts in a Motorcycle Helmet II-24
The Outer Shell II-24
The Inner Liner II-24
Comfort Padding II-25
Premium Motorcycle Helmets II-25

3. RECENT INDUSTRY ACTIVITY II-26
Gentex Corporation Takes Over Helmet Integrated Systems II-26
BRG Sports Acquires C-Preme II-26
Steelbird Unveils Oscar Flip-Up Helmet II-26
GIVI Launches DOT Approved Helmets II-26
Arai Launches All-New VX-Pro4 Off-Road Helmet II-26
Steelbird Unveils ARES Brand of Helmets II-26
K2 Launches Lightest Snow Certified Helmet II-27
Leatt Develops Helmet Prototype for Off-Road Motorcycling II-27
Sena Technologies Establishes Partnership with HJC America II-27
Sena Technologies Establishes Partnership with Nexx-Usa II-27
Fastrack Unveils Helmet Range II-27
Tacprogear to Unveil BLACK Helmets II-27
Skully to Unveil Intelligent Motorcycle Helmet II-27
HJC America Unveils RPHA 10 Helmet II-28
Kabuto to Unveil New Motorcycle Helmet Line in the US II-28
Reevu to Launch New Motorcycle Helmet HUD II-28
Shark Unveils R GT Carbon Helmet for the Summer II-28
Arai Helmets Unveils RX-7 GP IOM TT Limited Edition TT Helmet II-28
Bell Introduces Rogue Helmet II-28
Nolan Launches N104 Modular Motorcycle Helmet II-28
HJC Launches New FG-17 Helmet II-28
Reevu Introduces Flip-Front Motorcycle Helmet II-29
LS2 Helmets Launches New FF394 Epic Modular Helmet II-29
Nolan Introduces N43E Trilogy Motorcycle Helmet II-29
Nolan Group Enters into Exclusive Distribution Agreement with
MotoGear II-29
Xelement Introduces New Range of Helmets II-29
Schuberth Introduces New S2 Full-Face Helmet II-29
Cardo Systems Unveils Cardo BK-1 Helmet II-29

4. FOCUS ON SELECT PLAYERS II-30
Arai Helmet Ltd. (Japan) II-30
Bell Helmets (USA) II-30
Chih Tong Helmet Co., Ltd. (Taiwan) II-30
HJC America, Inc. (USA) II-30
LAZER SA (Belgium) II-31
Nolan Group S.p.A (Italy) II-31
NZI Helmets SA (Spain) II-31
SHOEI CO., LTD (Japan) II-31
Vega Helmet Corporation (USA) II-32

5. GLOBAL MARKET PERSPECTIVE II-33
Table 10: World Recent Past, Current and Future Analysis for
Premium Motorcycle Helmets by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) II-33

Table 11: World Historic Review for Premium Motorcycle Helmets
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2006 through 2012
(includes corresponding Graph/Chart) II-34

Table 12: World 15-year Perspective for Premium Motorcycle
Helmets by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific and Rest of
World Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-35


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Market Overview III-1
Table 13: Motorcycle Helmet Use in the US as a Percentage
of Riders Wearing Helmets (2009-2013) (includes
corresponding Graph/Chart) III-1

Table 14: Motorcycle Helmets Use in the US (2013):
Percentage of Motorcyclists Using Helmets in Regions
Northeast, Midwest, South and West (includes corresponding
Graph/Chart) III-2
Rising Motorcycle Accident Fatalities Drive Use of DOT-
Approved Helmets III-2
Table 15: Number of Motorcycle Accident Fatalities in the
US (2005-2013) (includes corresponding Graph/Chart) III-3

Table 16: Motorcycle Accident Fatalities in the US
(2005-2013): Breakdown of Number of Fatalities by State III-4

Table 17: Vehicle Involvement in Fatal Crashes in the US
(2012): Percentage Share Breakdown of Number of Vehicles by
Type of Vehicle (includes corresponding Graph/Chart) III-5
Road Safety Laws - Essential Driver for Helmet Market III-5
Safety Agencies: Pivotal Role in Enhancing Helmet Quality III-6
Government Proposals Offer Hope III-6
Non-Compliant Novelty Helmet Sales Increase Risk of
Motorcycle Fatalities III-7
Table 18: Motorcycle Helmets Use in the US (2012 and 2013):
Percentage Share Breakdown of Number of Motorcyclists by
Segment - DOT Compliant, Non-Compliant and No Helmet
(includes corresponding Graph/Chart) III-7

Table 19: US Motorcycle Helmet Use in States that Mandate
Helmet Use (2013): Percentage Breakdown of Motorcyclists
Wearing Helmets by Segment - DOT Compliant, Non-Compliant and
No-Helmet (includes corresponding Graph/Chart) III-8

Table 20: US Motorcycle Helmet Use in States with Partial
or No Helmet Laws (2013): Percentage Breakdown of
Motorcyclists Wearing Helmets by Type of Helmets Used - DOT
Compliant, Non-Compliant and No-Helmet (includes
corresponding Graph/Chart) III-8
Repeal of Universal Helmet Laws Affecting Safety of Riders III-8
State-wise Motorcycle Helmet Regulations in the US III-9
Export-Import Statistics III-10
Table 21: US Exports of Safety Headgear (2013): Percentage
Share Breakdown of Export Value by Destination Country
(includes corresponding Graph/Chart) III-10

Table 22: US Imports of Safety Headgear (2013): Percentage
Share Breakdown of Import Value by Country of Origin
(includes corresponding Graph/Chart) III-10
Strategic Corporate Developments III-10
Product Launches III-11
Select Players III-13
B.Market Analytics III-14
Table 23: US Recent Past, Current and Future Analysis for
Premium Motorcycle Helmets Market Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-14

Table 24: US Historic Review for Premium Motorcycle Helmets
Market Analyzed with Annual Sales Figures in US$ Thousand
for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-15

2. CANADA III-16
A.Market Analysis III-16
Market Overview III-16
Export-Import Statistics III-16
Table 25: Canadian Exports of Safety Headgear (2013):
Percentage Share Breakdown of Export Value by Destination
Country (includes corresponding Graph/Chart) III-16

Table 26: Canadian Imports of Safety Headgear (2013):
Percentage Share Breakdown of Import Value by Country of
Origin (includes corresponding Graph/Chart) III-16
B.Market Analytics III-17
Table 27: Canadian Recent Past, Current and Future Analysis
for Premium Motorcycle Helmets Market Analyzed with Annual
Sales Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-17

Table 28: Canadian Historic Review for Premium Motorcycle
Helmets Market Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-18

3. JAPAN III-19
A.Market Analysis III-19
Market Overview III-19
A Major Exporter and Importer of Helmets III-19
Product Launches III-20
Select Players III-20
B.Market Analytics III-21
Table 29: Japanese Recent Past, Current and Future Analysis
for Premium Motorcycle Helmets Market Analyzed with Annual
Sales Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-21

Table 30: Japanese Historic Review for Premium Motorcycle
Helmets Market Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-22

4. EUROPE III-23
A.Market Analysis III-23
Market Overview III-23
Rising Two-Wheeler Demand Bodes Well for Helmets Market III-23
Table 31: European Market for Motorcycles, Scooters and
Mopeds by Geographic Region/ Country (2014 and 2020) -
Percentage Breakdown of Unit Sales for France, Germany,
Italy, UK, Spain, Russia, Belgium and Rest of Europe
(includes corresponding Graph/Chart) III-24
Export-Import Statistics III-25
Table 32: European Exports of Safety Headgear (2013):
Percentage Share Breakdown of Export Value by Destination
Country (includes corresponding Graph/Chart) III-25

Table 33: European Imports of Safety Headgear (2013):
Percentage Share Breakdown of Import Value by Country of
Origin (includes corresponding Graph/Chart) III-25
B.Market Analytics III-26
Table 34: European Recent Past, Current and Future Analysis
for Premium Motorcycle Helmets by Geographic Region -
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-26

Table 35: European Historic Review for Premium Motorcycle
Helmets by Geographic Region - France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2006 through 2012 (includes corresponding Graph/Chart) III-27

Table 36: European 15-Year Perspective for Premium
Motorcycle Helmets by Geographic Region - Percentage
Breakdown of Dollar Sales for France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets for Years 2006,
2014 and 2020 (includes corresponding Graph/Chart) III-28

4a. FRANCE III-29
A.Market Analysis III-29
Current and Future Analysis III-29
Product Launch III-29
B.Market Analytics III-30
Table 37: French Recent Past, Current and Future Analysis for
Premium Motorcycle Helmets Market Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-30

Table 38: French Historic Review for Premium Motorcycle
Helmets Market Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-31

4b. GERMANY III-32
A.Market Analysis III-32
Current and Future Analysis III-32
Product Launch III-32
B.Market Analytics III-33
Table 39: German Recent Past, Current and Future Analysis for
Premium Motorcycle Helmets Market Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-33

Table 40: German Historic Review for Premium Motorcycle
Helmets Market Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-34

4c. ITALY III-35
A.Market Analysis III-35
Current and Future Analysis III-35
Product Launches III-35
Select Player III-35
B.Market Analytics III-36
Table 41: Italian Recent Past, Current and Future Analysis for
Premium Motorcycle Helmets Market Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-36

Table 42: Italian Historic Review for Premium Motorcycle
Helmets Market Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-37

4d. THE UNITED KINGDOM III-38
A.Market Analysis III-38
Market Overview III-38
Strategic Corporate Developments III-38
Product Launches III-38
B.Market Analytics III-39
Table 43: UK Recent Past, Current and Future Analysis for
Premium Motorcycle Helmets Market Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-39

Table 44: UK Historic Review for Premium Motorcycle Helmets
Market Analyzed with Annual Sales Figures in US$ Thousand
for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-40

4e. SPAIN III-41
A.Market Analysis III-41
Current and Future Analysis III-41
Select Player III-41
B.Market Analytics III-41
Table 45: Spanish Recent Past, Current and Future Analysis for
Premium Motorcycle Helmets Market Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-41

Table 46: Spanish Historic Review for Premium Motorcycle
Helmets Market Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-42

4f. RUSSIA III-43
Market Analysis III-43
Table 47: Russian Recent Past, Current and Future Analysis for
Premium Motorcycle Helmets Market Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-43

Table 48: Russian Historic Review for Premium Motorcycle
Helmets Market Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-44

4g. REST OF EUROPE III-45
A.Market Analysis III-45
Current and Future Analysis III-45
Select Player III-45
B.Market Analytics III-45
Table 49: Rest of Europe Recent Past, Current and Future
Analysis for Premium Motorcycle Helmets Market Analyzed with
Annual Sales Figures in US$ Thousand for Years 2013 through
2020 (includes corresponding Graph/Chart) III-45

Table 50: Rest of Europe Historic Review for Premium
Motorcycle Helmets Market Analyzed with Annual Sales Figures
in US$ Thousand for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-46

5. ASIA-PACIFIC III-47
A.Market Analysis III-47
Current and Future Analysis III-47
Select Markets III-47
Australia: Vague Motorcycle Helmet Standards III-47
China III-47
India III-48
Table 51: Indian Automobile Market (2013): Percentage
Share Breakdown of Vehicle Population by Product Group
(includes corresponding Graph/Chart) III-48

Table 52: Indian Motorcycles Market (2013): Percentage
Market Share Breakdown by Product Segment (includes
corresponding Graph/Chart) III-49
Malaysia III-49
Vietnam III-49
Product Launches III-50
Select Player III-51
B.Market Analytics III-51
Table 53: Asia-Pacific Recent Past, Current and Future
Analysis for Premium Motorcycle Helmets Market Analyzed with
Annual Sales Figures in US$ Thousand for Years 2013 through
2020 (includes corresponding Graph/Chart) III-51

Table 54: Asia-Pacific Historic Review for Premium
Motorcycle Helmets Market Analyzed with Annual Sales Figures
in US$ Thousand for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-52

6. REST OF WORLD III-53
A.Market Analysis III-53
Current and Future Analysis III-53
Product Development III-53
B.Market Analytics III-54
Table 55: Rest of World Recent Past, Current and Future
Analysis for Premium Motorcycle Helmets Market Analyzed with
Annual Sales Figures in US$ Thousand for Years 2013 through
2020 (includes corresponding Graph/Chart) III-54

Table 56: Rest of World Historic Review for Premium
Motorcycle Helmets Market Analyzed with Annual Sales Figures
in US$ Thousand for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-55


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 70

The United States (28)
Japan (3)
Europe (20)
- France (2)
- Germany (3)
- The United Kingdom (3)
- Italy (7)
- Spain (2)
- Rest of Europe (3)
Asia-Pacific (Excluding Japan) (18)
Africa (1)

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