Global Motorcycle Helmets Industry

  • June 2013
  • -
  • Global Industry Analysts
  • -
  • 136 pages

This report analyzes the worldwide markets for Motorcycle Helmets in US$ Million.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World.

Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets.

The report profiles 73 companies including many key and niche players such as Arai Helmet Ltd., Bell Helmets, Chih Tong Helmet Co., Ltd., HJC America, Inc., LAZER SA, Nolan Group S.p.A, NZI Helmets SA, SHOEI CO., LTD., and Vega Helmet Corporation.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

Table Of Contents

I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-2
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. GLOBAL MARKET OVERVIEW II-1
Increase in Motorcycle Ownership Influence Helmet Usage II-1
Table 1: Global Market for Two-Wheelers: Breakdown of Annual
Sales (in ‘000 Units) for Years 2011, 2013E and 2018P (includes
corresponding Graph/Chart) II-2
Motorcycling and Driving Hazards II-2
Table 2: Motorcycle Fatalities in the US: Breakdown of Annual
Number of Fatalities for Years 2009 through 2012 (includes
corresponding Graph/Chart) II-3

Table 3: Motorcycle Fatalities in the US 2012: Percentage
Breakdown of Fatality Rates (%) in the US by Type of Vehicle
(includes corresponding Graph/Chart) II-3

Table 4: Motorcycle Injuries in the US: Breakdown of Annual
Number of Injured for Years 2009 through 2012 (includes
corresponding Graph/Chart) II-3
Injuries to Head - A Major Cause of Disability and Death II-4
Helmet Use - Critical for Personal Safety II-4
Table 5: Number of Lives Saved by Motorcycle Helmet Use in
the US (2009-2013) (includes corresponding Graph/Chart) II-4
Need for Helmet Use Now Goes Beyond Personal Safety II-5
Cost Savings Due to Helmet Usage II-5
Helmet Laws and Enforcement - Essential Aspects for Road Safety II-6
Helmet Laws in Select Countries II-6
Helmet Laws in Select Countries Worldwide II-7
Regulations II-7
Premium Motorcycle Helmet Market - A Review II-7
Impact of Recession in Retrospect II-7
Eurozone Crisis and US Fiscal Cliff Concerns Extends Miserable
Run for Premium Motorcycle Helmets II-8
Optimism Prevails on Future Market Prospects II-8
Developing Regions to Lend Traction to the Global Market II-9
Table 6: Global Market for Two-Wheelers (2013E): Breakdown
of Annual Sales (in ‘000 Units) by Region/Country (includes
corresponding Graph/Chart) II-10
Design and Technological Advancements Rife in the Premium
Helmet Market II-10
New Multi Directional Cushioning Helmets for Added Safety II-11
Wireless Helmets a Major Draw II-11
Challenges II-11
Cheaper Non-Compliant Helmets as Alternative to Premium
Priced Helmets II-11
Weak Implementation of Helmet Laws II-12
Road Blocks to Entry into Premium Helmet Market II-12
Competition - SHOEI Leads the Way II-12
Table 7: Global market for Premium Helmets (2012): Percentage
Share Breakdown of Dollar Sales of SHOEI and Others (includes
corresponding Graph/Chart) II-13
Online Sales - A Major Retailing Option II-13

2. HELMETS - A REVIEW II-14
Introduction II-14
History of Motorcycle Helmets II-14
Types of Helmets II-14
Full-Face Helmet II-14
Open Face Helmet II-14
Half Helmet II-15
Novelty Helmet II-15
Protective Parts in a Motorcycle Helmet II-15
The Outer Shell II-15
The Inner Liner II-15
Comfort Padding II-16
Premium Motorcycle Helmets II-16

3. RECENT INDUSTRY ACTIVITY II-17
Arai Helmets Unveils RX-7 GP IOM TT Limited Edition TT Helmet II-17
Bell Introduces Rogue Helmet II-17
Nolan Launches N104 Modular Motorcycle Helmet II-17
HJC Launches New FG-17 Helmet II-17
UK Company Introduces Reevu Flip-Front Motorcycle Helmet II-17
LS2 Helmets Launches New FF394 Epic Modular Helmet II-18
Nolan Introduces N43E Trilogy Motorcycle Helmet II-18
Xelement Introduces New Range of Helmets II-18
Nolan Group Enters into Exclusive Distribution Agreement with
MotoGear II-19
Schuberth Introduces New S2 Full-Face Helmet II-19
Cardo Systems Unveils Cardo BK-1 Helmet II-19
Perceva Capital Completes Build-Up Acquisition of Holding
Trophy for Shark II-19
Bell Powersports Inks Agreement with Team Gus II-20
Hawk Helmets Introduces New DOT Motorcycle Helmets II-20
Arai Introduces New XC Helmets Range II-20
Nolan Group Forms Joint Venture Company with Vaz Group II-21
SHARK Helmets Unveils New Speed-R Helmet II-21
Vega Announces Introduction of Half Helmet Models II-21
Arai Unveils New Chase-V Motorcycle Helmet in UK II-21

4. FOCUS ON SELECT PLAYERS II-22
Arai Helmet Ltd. (Japan) II-22
Bell Helmets (USA) II-22
Chih Tong Helmet Co., Ltd. (Taiwan) II-22
HJC America, Inc. (USA) II-23
LAZER SA (Belgium) II-23
Nolan Group S.p.A (Italy) II-23
NZI Helmets SA (Spain) II-23
SHOEI CO., LTD (Japan) II-24
Vega Helmet Corporation (USA) II-24

5. GLOBAL MARKET PERSPECTIVE II-25
Table 8: World Recent Past, Current and Future Analysis for
Premium Motorcycle Helmets by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific and Rest of World Markets
Independently Analyzed with Annual Sales in US$ Million for
Years 2010 through 2018 (includes corresponding Graph/Chart) II-25

Table 9: World Historic Review for Premium Motorcycle Helmets
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) II-26

Table 10: World 15-year Perspective for Premium Motorcycle
Helmets by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific and Rest of
World Markets for Years 2005, 2013 and 2018 (includes
corresponding Graph/Chart) II-27


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Helmet Usage - Current Scenario III-1
Table 11: Motorcycle Helmet Use in the US as a Percentage
of Riders Wearing Helmets (2009-2013) (includes
corresponding Graph/Chart) III-1

Table 12: Motorcycle Helmets Use in the US (2012):
Percentage of Motorcyclists Using Helmets in Regions
Northeast, Midwest, South and West (includes corresponding
Graph/Chart) III-2
Motorcycle Accident Fatalities on the Rise - Drive Focus on
Helmet Use III-2
Number of Lives Saved by Helmet Use Continues to Rise III-2
Government Road Safety Laws - Essential Driver for Helmet
Market III-2
Safety Agencies - Playing a Pivotal Role in Enhancing Helmet
Quality III-3
Government Proposals Bring New Hope III-3
Non Compliant Helmets a Major Worry III-3
Table 13: Motorcycle Helmets Use in the US (2011 and 2012):
Percentage Share Breakdown of Number of Motorcyclists by
Type of Helmets Used - DOT Compliant, Non-Compliant and
Non-Helmet (includes corresponding Graph/Chart) III-4

Table 14: US Motorcycle Helmet Use in States that Mandate
Helmet Use (2012): Percentage Breakdown of Motorcyclists
Wearing Helmets by Type of Helmets Used - DOT Compliant,
Non-Compliant and Non-Helmet (includes corresponding
Graph/Chart) III-4

Table 15: US Motorcycle Helmet Use in States with Partial
or No Helmet Laws (2012): Percentage Breakdown of
Motorcyclists Wearing Helmets by Type of Helmets Used - DOT
Compliant, Non-Compliant and Non-Helmet (includes
corresponding Graph/Chart) III-5
Repeal of Universal Helmet Laws Affecting Safety of Riders III-5
State-Wise Motorcycle Helmet Regulations in the US III-6
Strategic Corporate Developments III-6
Select Players III-8
B.Market Analytics III-9
Table 16: US Recent Past, Current and Future Analysis for
Premium Motorcycle Helmets Market Analyzed with Annual Sales
in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-9

Table 17: US Historic Review for Premium Motorcycle Helmets
Market Analyzed with Annual Sales Figures in US$ Million for
Years 2004 through 2009 (includes corresponding Graph/Chart) III-10

2. CANADA III-11
A.Market Analysis III-11
Current and Future Analysis III-11
Government Bans Novelty Helmets III-11
B.Market Analytics III-11
Table 18: Canadian Recent Past, Current and Future Analysis
for Premium Motorcycle Helmets Market Analyzed with Annual
Sales in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-11

Table 19: Canadian Historic Review for Premium Motorcycle
Helmets Market Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-12

3. JAPAN III-13
A.Market Analysis III-13
Current and Future Analysis III-13
An Export Oriented Market III-13
Imports too Popular III-13
Regulations Governing Helmet Imports III-13
Strategic Corporate Developments III-14
Select Players III-15
B.Market Analytics III-16
Table 20: Japanese Recent Past, Current and Future Analysis
for Premium Motorcycle Helmets Market Analyzed with Annual
Sales in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-16

Table 21: Japanese Historic Review for Premium Motorcycle
Helmets Market Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-17

4. EUROPE III-18
A.Market Analysis III-18
Current and Future Analysis III-18
Market Overview III-18
Fatalities Continue to Peak III-18
B.Market Analytics III-19
Table 22: European Recent Past, Current and Future Analysis
for Premium Motorcycle Helmets by Geographic Region -
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets Independently Analyzed with Annual Sales in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-19

Table 23: European Historic Review for Premium Motorcycle
Helmets by Geographic Region - France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-20

Table 24: European 15-Year Perspective for Premium
Motorcycle Helmets by Geographic Region - Percentage
Breakdown of Dollar Sales for France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets for Years 2005,
2013 and 2018 (includes corresponding Graph/Chart) III-21

4a. FRANCE III-22
A.Market Analysis III-22
Current and Future Analysis III-22
Strategic Corporate Developments III-22
B.Market Analytics III-23
Table 25: French Recent Past, Current and Future Analysis for
Premium Motorcycle Helmets Market Analyzed with Annual Sales
in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-23

Table 26: French Historic Review for Premium Motorcycle
Helmets Market Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-24

4b. GERMANY III-25
A.Market Analysis III-25
Current and Future Analysis III-25
Strategic Corporate Development III-25
B.Market Analytics III-26
Table 27: German Recent Past, Current and Future Analysis for
Premium Motorcycle Helmets Market Analyzed with Annual Sales
in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-26

Table 28: German Historic Review for Premium Motorcycle
Helmets Market Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-27

4c. ITALY III-28
A.Market Analysis III-28
Current and Future Analysis III-28
Italian Helmet Market - An Overview III-28
Strategic Corporate Development III-28
Select Player III-28
B.Market Analytics III-29
Table 29: Italian Recent Past, Current and Future Analysis for
Premium Motorcycle Helmets Market Analyzed with Annual Sales
in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-29

Table 30: Italian Historic Review for Premium Motorcycle
Helmets Market Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-30

4d. THE UNITED KINGDOM III-31
A.Market Analysis III-31
Current and Future Analysis III-31
Strategic Corporate Developments III-31
B.Market Analytics III-32
Table 31: The UK Recent Past, Current and Future Analysis for
Premium Motorcycle Helmets Market Analyzed with Annual Sales
in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-32

Table 32: The UK Historic Review for Premium Motorcycle
Helmets Market Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-33

4e. SPAIN III-34
A.Market Analysis III-34
Current and Future Analysis III-34
Select Player III-34
B.Market Analytics III-35
Table 33: Spanish Recent Past, Current and Future Analysis for
Premium Motorcycle Helmets Market Analyzed with Annual Sales
in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-35

Table 34: Spanish Historic Review for Premium Motorcycle
Helmets Market Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-36

4f. RUSSIA III-37
A.Market Analysis III-37
Current and Future Analysis III-37
B.Market Analytics III-37
Table 35: Russian Recent Past, Current and Future Analysis for
Premium Motorcycle Helmets Market Analyzed with Annual Sales
in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-37

Table 36: Russian Historic Review for Premium Motorcycle
Helmets Market Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-38

4g. REST OF EUROPE III-39
A.Market Analysis III-39
Current and Future Analysis III-39
Select Player III-39
B.Market Analytics III-40
Table 37: Rest of Europe Recent Past, Current and Future
Analysis for Premium Motorcycle Helmets Market Analyzed with
Annual Sales in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-40

Table 38: Rest of Europe Historic Review for Premium
Motorcycle Helmets Market Analyzed with Annual Sales Figures
in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-41

5. ASIA-PACIFIC III-42
A.Market Analysis III-42
Current and Future Analysis III-42
Select Markets III-42
India III-42
Malaysia III-42
Vietnam III-42
Hefty Fines Urged To Curb Fake Helmet Sales III-43
Select Player III-43
B.Market Analytics III-44
Table 39: Asia-Pacific Recent Past, Current and Future
Analysis for Premium Motorcycle Helmets Market Analyzed with
Annual Sales in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-44

Table 40: Asia-Pacific Historic Review for Premium
Motorcycle Helmets Market Analyzed with Annual Sales Figures
in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-45

6. REST OF WORLD III-46
A.Market Analysis III-46
Current and Future Analysis III-46
Strategic Corporate Development III-46
B.Market Analytics III-47
Table 41: Rest of World Recent Past, Current and Future
Analysis for Premium Motorcycle Helmets Market Analyzed with
Annual Sales in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-47

Table 42: Rest of World Historic Review for Premium
Motorcycle Helmets Market Analyzed with Annual Sales Figures
in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-48


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 73 (including Divisions/Subsidiaries - 78)

The United States (30)
Japan (3)
Europe (24)
- France (1)
- Germany (5)
- The United Kingdom (4)
- Italy (9)
- Spain (2)
- Rest of Europe (3)
Asia-Pacific (Excluding Japan) (21)

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